In this episode of the UIE Book Club, Jared Spool interviews Peter Morville about Search Patterns. Peter offers great insight on the role of search inside a successful web site and discusses why it can be hard to get executives and stakeholders to make great search experiences a priority. Sponsored by An Event Apart.…

Jared Spool talks with Kristina Halvorson about content strategy and her new book, Content Strategy for the Web, a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization. Links for this episode: Brain Traffic- Content Strategy for the Web Kristina Halvorson (halvorson) on Twitter Amazo…