Τα καλύτερα Tech Strategy podcast (2024)

1
Forget the “Sharing Economy”. Watch for Disruptors in Access vs. Ownership Businesses. (206) 27:28

6d ago27:28

27:28

This week’s podcast is about ownership vs. access business models. It's a good framework for thinking about digital disruptors such as Airbnb, Uber and Mobike. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. ———- I write, spe…

1
Pulse #90: TikTok verbod in de VS, de Digital Adspend Study en een keurmerk voor influencers 29:43

6d ago29:43

29:43

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (01:06) ⁠TikTok verbod in de VS verhit: wat gaat er eind dit jaar gebeuren? (04:03) Google Search test AI-overview-panelen wereldwijd (06:11) Gen-AI zoekmachine Perplexity wil ads gaan verkopen (08:44) Digital Adspend Study 2023 van de VIA/…

1
#69: Retail Media; wat is het en zet je het slim in? 32:33

11d ago32:33

32:33

Je doelgroep bereiken gaat verder dan adverteren in Search of op Social Media. Google, Meta, Social platforms en Websites zijn niet langer de enige touchpoints die dicht op het aankoopmoment zitten. Daarmee verandert de basis van performance marketing. Én er is een nieuwe categorie die hard groeit: Retail Media. En daarvoor zitten bij ons aan tafel…

1
Watch Out for Huawei in GenAI Data Architecture. And Baidu in Agent Builders (205) 38:04

14d ago38:04

38:04

This week’s podcast is about two interesting parts of the new GenAI Tech Stack. The data infrastructure layer. Where Huawei is a leader. Agent and model building. Where Baidu is a leader. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat C…

1
Pulse #89: Virtuele influencers, AI-stemmen en Google Cloud Next updates 24:16

24d ago24:16

24:16

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (00:52) Data toont dat Google en (sterke) merken terrein terugwinnen van marketplaces in de klantreis (05:00) Youtube voegt nieuwe shopping-functionaliteiten toe voor verkopers en youtube-kanalen (08:07) TikTok test met virtuele influencers…

1
How to Build GenAI into Operations - Part 2 (204) 39:22

26d ago39:22

39:22

This week’s podcast is Part 2 on my framework for AI Strategy. Part 1 was in Podcast 203. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Which has the details for the Beijing Tech Tour. ------- I write, speak and consult abo…

1
A Framework for GenAI Strategy - Part 1 (203) 44:07

1M ago44:07

44:07

This week’s podcast is a framework for thinking about AI Strategy. And an intro to the AI Tech Stack. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. ——- I write, speak and consult about how to win (and not lose) in digital s…

1
The 3 EV Business Models of BYD, Xiaomi and Tesla (202) 34:11

1M ago34:11

34:11

This week’s podcast is about how auto companies are changing into digital business models. Specifically, it is about three archetype business models we can see in BYD, Xiaomi and Tesla. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Con…

1
Pulse #88: Daan en Jeroen in de Metaverse, Google Gemini-AI in iOS 18, diepgaand zoeken in Bing, key events in GA4 24:44

1M ago24:44

24:44

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (02:15) nVidia geeft inkijkje in AI impact & metaverse toepassingen (08:02) Gerucht: Apple onderhandelt met Google voor Gemini-AI in iOS 18 (10:46) Bing lanceert eigen "volwaardige" search generative experience met "diepgaand zoeken" (14:02…

1
Pulse #87: Google's core update, LinkedIn Thought Leader Ads, versnelling first-party data 21:25

2M ago21:25

21:25

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (00:41) Google's maart 2024 core update heeft significante impact op SEO (06:10) LinkedIn laat bedrijven content van iedere gebruiker promoten als advertentie (09:13) OpenAI: Sora komt er later dit jaar aan voor het bredere publiek (13:46) …

1
#68: Slimme leadgeneratie met online marketing 34:38

2M ago34:38

34:38

Vrijwel ieder bedrijf wil wel meer leads, maar hoe zorg je voor de juiste kwalitatieve leads? Marketing speelt hierin een grote rol, maar Sales gaat er op door. En die 2 werelden staan bij zowel b2b als b2c bedrijven nog vaak op enige afstand tot elkaar. Kortom er valt vrijwel altijd nog heel wat te verbeteren. En daarvoor zitten bij ons aan tafel …

1
Pulse #86: SORA, TikTok Shops in Google Shopping, 'Delulu is the Solulu', standaarden voor Retail Media 25:33

2M ago25:33

25:33

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (01:06) Open AI verbaast met lange en accurate AI-gegenereerde video's door SORA (06:26) Gartner: eind 2026 25% minder zoekopdrachten in "zoekmachines" ten koste van "antwoordmachines" (10:15) Gen Z geeft de voorkeur (+50%) aan het onderzoe…

1
Live Episode - Localising Content & Targeting Niche Markets in Tech 30:13

3M ago30:13

30:13

For this special live episode, Kathryn is accompanied by two fintech content virtuosos, Stephanie Boland, Content Director at Standard Chartered Bank, and Jared Keheler, Organic Content Lead at Wise. Together, they unravel the complexities of crafting content that not only speaks the language of global audiences but zeroes in on the intricacies of …

1
Pulse #85: Strengere controle cookiebanners, OOH overwegend digitaal, ChatGPT krijgt geheugen en TikTok What's Next '24 17:45

3M ago17:45

17:45

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. (00:00) Intro (00:33) MediaMarkt opent Nederlandse marktplaats begin maart (03:23) Outdoorreclame (OOH) voor het eerst overwegend digitaal (05:26) Messagebird is nu Bird (08:34) ChatGPT krijgt geheugen om details over gebruikers en gesprekken te onthoude…

1
#67: AI in het dagelijks leven van een marketeer 1:01:53

3M ago1:01:53

1:01:53

Hoe gaat AI ons vakgebied veranderen? De strategische impact en toekomstige ontwikkelingen bespraken we al in Deep Dive #62, maar wat betekent AI inmiddels in het dagelijks leven van een marketeer? Of wat zou het moeten betekenen? Deze keer dus een aflevering vol praktische tips om jouw werk makkelijker te maken en misschien zelfs wel leuker met be…

1
Growth Hacking for Maximum Marketing Impact 38:55

3M ago38:55

38:55

How can you skyrocket your marketing impact without blowing your budget? In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, co…

1
Pulse #84: iDeal slimmer, Temu opent marktplaats, Social Media Onderzoek 2024 en reviews Apple Vision Pro 31:23

3M ago31:23

31:23

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (00:55) iDeal vanaf april eindelijk sneller en slimmer: profielen met met je adres erin (03:25) Temu stelt marktplaats open voor EU-verkopers (06:46) De (bijzondere) real-world reviews van de Apple Vision Pro door ⁠MQBHD…

1
#66: De synergie tussen branding en performance 37:07

3M ago37:07

37:07

Het lijken twee werelden; merk denken en performance marketing. Hoe werk je in je strategie aan merkbekendheid en ook sales activatie? Kan dat wel allebei of is dat juist één en dezelfde strategie? Leuk dat je weer luistert naar een nieuwe aflevering van de podcast Digital Brains, waarin Daan Loohuis en ik iedere maand in een aparte aflevering uitg…

1
B2B Social Media Strategies Uncovered 57:15

4M ago57:15

57:15

B2B social media engagement - risky business or a strategic goldmine? In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You’ll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and…

1
Pulse #83: Affiliate websites zwaar getroffen na update, Circle to Search, Chatbot vliegt uit de bocht 24:35

4M ago24:35

24:35

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (01:15) ‘Nederlandse affiliate websites zwaar getroffen na update Google’ (04:02) Google gaat door met ontslagronde; 'honderden' uit verkoopteam ontslagen (05:30) Google toont Circle to Search en multisearch op smartphon…

1
Navigating Budgets & Bosses for Marketing Success 31:28

4M ago31:28

31:28

Should you spend as much time learning how to manage people as learning how to manage your budget? In this episode, Kathryn is joined by Martin Kennington, CMO at 365 Business Finance. Discover the keys to marketing success through understanding C-Suite perspectives, leveraging data-driven insights, and adapting to ever-changing market conditions. …

1
Pulse #82: Custom GPT's, geen third-party cookies in Chrome, Meta brand-lift studies als selfservice 26:13

4M ago26:13

26:13

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (00:49) ⁠Open AI's aangekondigde store met Custom GPT's gaat medio januari live (06:38) Volkswagen integreert GPT's in hun nieuwe voertuigen in de EU vanaf Q2 (08:27) Google schakelt third-party cookies uit bij 1% van Ch…

1
CRAs Are the Path From Digital Operating Activities to Moats (2 of 2) (201) 38:49

4M ago38:49

38:49

This week’s podcast is Part 2 of Capabilities, Resources and Assets (CRAs). They are a key part of strategy. And link operating performance with structural advantages. Here is Part 1. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consu…

1
The 4 Pillars of Baidu's AI Cloud Strategy (2 of 2) (200) 40:12

5M ago40:12

40:12

This week’s podcast is part 2 of a deep dive into Baidu Cloud, a leading provider of cloud and intelligence services. And arguably China’s AI leader. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here are the four pillars: …

1
Why iQIYI Is the GenAI Innovator to Watch in Video Entertainment (199) 41:15

5M ago41:15

41:15

This week’s podcast is a deep dive into iQIYI's activities in generative AI, which is a natural evolution from their long focus on digital transformation. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. ——— I write, speak and…

1
A Breakdown of Reddit's Really Simple Business Model (198) 50:06

5M ago50:06

50:06

This week’s podcast is a deep dive into Reddit, the "community of communities, driven by interests and passions". You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. ---------- I write, speak and consult about how to win (and not…

1
Baidu's AI Cloud Strategy Is Great. It's a Flywheel in Industry-Specific Intelligence. (197) 35:53

5M ago35:53

35:53

This week’s podcast is a deep dive into Baidu Cloud, a leading provider of cloud and intelligence services. And arguably China's AI leader. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. ———– I write, speak and consult about…

1
3 Lessons from Alibaba Cloud’s AI and Big Data Summit (196) 34:21

5M ago34:21

34:21

This week’s podcast is a deep dive into Alibaba Cloud, a leading provider of cloud and intelligence services. They recently had an AI and Big Data Summit in Singapore. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. ———– I wr…

1
Will Automatic Data Processing (ADP) Win Big in Human Capital and Non-Human Workforces? (195) 49:51

5M ago49:51

49:51

This week’s podcast is a deep dive into Automatic Data Processing (ADP), a leading provider of software and services for human resources. ADP is a company that is surprisingly well positioned to use AI to better manage human capital and build non-human workforces. You can listen to this podcast here, which has the slides and graphics mentioned. Als…

1
Why TikTok Shop is a Big Problem for Etsy (194) 43:02

5M ago43:02

43:02

This week’s podcast is a deep dive into Etsy. And how it is leaning into the creativity and human connection aspects of marketplaces. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here are my 5 questions (thus far) for asse…

1
Facebook Meta is Mostly 4 Networks and 2 Platforms (193) 38:10

5M ago38:10

38:10

This week’s podcast is a deep dive into Facebook Meta. And how I break down the business model and the key factors. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. The 5-6 factors mentioned are: People networks Audience-build…

1
BYD Is Running China's "Manufacturing to the World” Playbook (192) 37:37

5M ago37:37

37:37

This week’s podcast is a deep dive into BYD. And about how Chinese manufacturers go international. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the article on the AI influencer. ———– I write, speak and consult abou…

1
3 Factors Will Determine the Future of Verisign Inc. (191) 39:44

5M ago39:44

39:44

This week’s podcast is a deep dive into Verisign, Inc (Nasdaq: VRSN). It focuses on the biggest factors for the future of the company. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. ——– Related articles: A Digital Strategy B…

1
Digital Strategy Lesson: CRAs Are the Path From Operating Activities to Competitive Advantage (1 of 2) (190) 26:56

5M ago26:56

26:56

This week’s podcast is Part 1 of Capabilities, Resources and Assets (CRAs). They are a key part of strategy. And link operating performance with structural advantages. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is t…

1
Why Marketers Should Think Like Journalists 30:44

5M ago30:44

30:44

Ever wondered how we come to buy the things we buy, and trust the brands we trust? In this episode, Kathryn is joined by Ellen Bencard, seasoned journalist and former Associate Director at consulting powerhouse, Accenture. Kathryn and Ellen discuss the art of blending journalism skills with marketing, highlighting the power of compelling storytelli…

1
Pulse #81: Google toont Gemini, spamupdate Gmail, Meta Threads, YouTube versnelt uitrol Shorts en een kerstgeschenk! 26:37

5M ago26:37

26:37

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (01:26) Google toont Gemini, het langverwachte antwoord op ChatGPT en GPT4 (06:16) Google rolt nieuwe AI functies uit in SGE om de zichtbaarheid van producten en conversies te vergroten (10:40) Grote spamupdate Gmail uit…

1
The 4 Digital Concepts Powering Salesforce, Inc. (Tech Strategy - Podcast 189) 41:24

5M ago41:24

41:24

This week’s podcast is a deep dive into Salesforce, Inc. It focuses on the biggest competitive strengths of the company. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here are the comments by Eddie Wu at Alibaba: Aliviews: …

1
The Arm Holdings' China Question (188) 33:22

5M ago33:22

33:22

This week’s podcast is part two of a deep dive into Arm Holdings. About how China and AI are external factors impacting its future trajectory. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the China Tech…

1
The 4 Digital Concepts Powering Arm Holdings (187) 39:51

5M ago39:51

39:51

This week’s podcast is part of a company deep dive into Arm Holdings. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the China Tech Tour. Here is my summary of the 4 big digital concepts behind Arm Holdin…

1
Digital Strategy Lesson: An Intro to the Digital Operating Basics (Part 2 of 2) (186) 29:03

5M ago29:03

29:03

This week’s podcast is Part 2 of an introductory explanation for the Digital Operating Basics. This is a very useful framework for thinking about digital transformation. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is…

1
#65: Diversiteit en inclusiviteit in marketing 29:30

5M ago29:30

29:30

Diversiteit en inclusiviteit is een centraal thema geworden, wat zich niet alleen beperkt tot de maatschappij, maar ook bedrijven en merken raakt. Als marketeer speel je hierin een belangrijke rol. Heb je bijna extra antennes nodig om hierop te anticiperen. Maar waar moet je allemaal aan denken? Daar gaan we over praten met Thijs Wolbers, Director …

1
Pulse #80: Gaat Google veranderen? TikTok groeit als zoekmachine, Podcasts groeien door en storm bij OpenAI uitgeraasd? 24:35

5M ago24:35

24:35

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (00:55) Digital Markets Act komt eraan, hoe gaat o.a. Google per maart 2024 er uit zien? (05:24) Onderzoek: zoekopdrachten waar TikTok en Youtube serieus aandeel krijgen (09:10) TikTok sluit deal met Disney en start "out…

1
Big Ideas and Risky Business in Tech Marketing 34:37

5M ago34:37

34:37

Is it really possible to achieve remarkable marketing success on a limited budget, while embracing big ideas and managing risks? In this episode, Kathryn is joined by Magalie Pimentel, VP of Marketing at KYC (Know Your Customer) leaders Encompass Corporation. Together, they explore the realm of bold ideas, risk management, and optimising marketing …

1
Digital Strategy Lesson: An Intro to the Digital Operating Basics (Part 1 of 2) (185) 30:02

6M ago30:02

30:02

This week’s podcast is Part 1 of an introductory explanation for the Digital Operating Basics. This is a very useful framework for thinking about digital transformation. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is…

1
The Fascinating Science Behind Marketing Persuasion 28:38

6M ago28:38

28:38

How do we come to buy the things we buy, and trust the brands we trust? In this episode, Kathryn is joined by Flavilla Fongang, award winning entrepreneur, activist, and founder of 3 Colours Rule and BLACK RISE. Kathryn and Flavilla delve into the science of persuasion and share strategies on how to captivate audiences, touching on the psychology o…

1
Pulse #79: Gmail strenger voor emailmarketing, grote afhankelijkheid van Meta, groei bij Pinterest en keynote Open AI 25:17

6M ago25:17

25:17

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (00:53) Gmail wordt strenger voor e-mailmarketeers ⁠ (03:28) Adverteerders blijven afhankelijk van Meta, TikTok groeit sterk (07:27) Meta lanceert "keuzemuur" en Europese Toezichthouder stelt ultimatum (11:53) Instagram …

1
Digital Strategy Lesson: An Introduction to Rate of Learning (184) 25:33

6M ago25:33

25:33

This week’s podcast is an introductory explanation to Rate of Learning (and Adaptation). This is an increasingly important concept in digital strategy. You can listen to this podcast here, which has the slides and graphics mentioned. Also available at iTunes and Google Podcasts. Here is the link to the TechMoat Consulting. Here is the link to the C…

1
The Art of Cultivating Community in B2B Tech 29:45

6M ago29:45

29:45

Ever wondered how to break down barriers in B2B tech marketing and cultivate a sense of community? In this episode, Kathryn is joined by Mariette Ferriera, CMO at fintech disruptor 11:FS. They explore the art of building communities - and how to leverage their power. So join us for a glass of red and get ready to discover how fostering connections,…

1
Pulse #78: Reclamevrije Insta en Facebook, ads in organische Google resultaten, Kruidvat start marketplace 27:36

6M ago27:36

27:36

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering: (00:00) Intro (00:47) Nu officieel: betalen voor reclamevrij Instagram en Facebook (04:48) Instagram reminder ads nu volwaardig beschikbaar (06:52) Meta's metaverse draaide dit jaar tot dusver meer dan 10 miljard dollar verlies (13:23…

1
#64: Marketing als kartrekker van digitalisering 43:30

7M ago43:30

43:30

Digitale transformatie is al jarenlang een containerbegrip, maar inmiddels wel een volwassen containerbegrip. Organisaties zijn verder dan toen de term nog "upcoming" was en veel onderdelen van je organisatie zijn verder gedigitaliseerd dan jaren geleden. Maar welke invloed heb je als marketeer op de rest van de organisatie? Of welke invloed zou je…

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