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Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default. This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen. Susanna is Finland's best-known employer branding expert a ...
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Airbus Finland Does It! Award-winning employer branding gets regular contributions from employers at the Helsinki and Jyväskylä offices. How did they succeed so quickly, in just six months without zero campaigns? We spoke with Maiju Karppinen, HR Business Partner at Airbus Finland, who in her role, owns employer branding in the Finnish subsidiary. …
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Hi there, It's been a while since I last podcasted or created video content on YouTube, as I've been finalizing the draft of my upcoming book for the past couple of months. I'm back with a shorter bonus episode, the first one of the series I call Life, As It Happens. I hope you like it! SusannaΑπό τον Susanna Rantanen
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#185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen
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If you are growing an appetite for an employer branding career path, this episode will continue to tickle your fancy, like the previous two episodes on our Nora's employer branding career journey. In this week’s Building a Modern Employer Branding podcast episode, Nora and I speak with Maiju Karppinen about her employer branding career path, what i…
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#184 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 2
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This part 2 episode of the Building a Modern Employer Brand podcast concludes my conversation with my employee and colleague, Nora Nykänen, on her growth journey to an award-winning employer branding professional. We talk about the three tips she shares as advice to someone wanting to build an employer branding career like hers. In this episode, No…
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#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1
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What if you were awarded as the Employer Branding Professional of the Year? Wouldn't that be pretty amazing for you, your career, and your life? Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland. She was recently awarded as the Employer Brand…
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This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind ma…
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Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea an…
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Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes…
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Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: 💫 What is Self-Awareness? 💫 Self-Awareness Outside Career Se…
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It is becoming increasingly difficult to build products that are genuinely better than those of competitors. That’s why talent acquisition and retention have become paramount to business success. All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in…
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In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term tal…
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Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 up…
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A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom o…
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In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off w…
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#173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals
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Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding profes…
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Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just…
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What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding,…
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Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to…
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#169 How to successfully develop DEI - Diversity, equity and inclusion in the workplace, with guest Heidi Pech
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🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace. Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging. Learn about…
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#168 Introverts in Marketing: My 5 Top Tips and Discoveries Thriving in an Extroverted World
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Ready to embrace your introverted side in marketing? In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections. Tune in and pick up my tips, personal discoveries and thoughts on how I’ve learned to thrive …
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In this new episode 167, we're dissecting the @Hootsuite study on the hottest trends for 2024. Here are some recaps from this episode: 🤖 AI is here, changing employer branding and content creation. 📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024? 📈 …
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Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something …
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Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. G…
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HR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode…
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If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom! In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers. Learn about the synergy and distinction between HR marketing and traditional marketing ro…
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Ready to revolutionize your talent marketing strategy? This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️! It's not just another employer branding approach. It's a transformation for companies grappling with talent woes. Learn how this ultimate employer branding approach can reshape your talent attractio…
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Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'. Discover the magic of effective messaging in recruitment marketing from this episode! This episode is all about connecting with your ideal candidates through powerful and persuasive language. We dive deep into the nuances of crafting job posts that are …
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Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we’re diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding. Tune in for an insightful dive into the world of authentic employer branding. We're talking real ex…
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In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. …
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Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This tim…
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Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in…
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Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of t…
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Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success. Without it, employer branding leads tend to pump heads with roadblocks on the way. …
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Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined the…
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Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven yea…
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In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way.…
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In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You’ll find what are the three key strategies helping you to overcome your struggles with …
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#149 HR professionals: How to get that seat at the executive table - with guest Tammy Alvarez
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Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners…
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📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and naviga…
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🤔 Have you ever wondered: "How can we achieve a truly relevant employer brand that resonates with our target audience?" Well, wonder no more! This episode starts by addressing this critical question, which sets the foundation for all employer brand development. In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share…
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Building an inspiring career and being a great manager is an appealing combo, yet complex to figure our and sustain! Add raising a family and financial security into this equation, and it gets even more complex! Maybe you are at an intersection of life, figuring out if your current way of life fulfils you and gives you joy or whether there is somet…
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In today’s Building a Modern Employer Brand podcast episode, you learn about social recruiting which is different to recruiting on social media. And, you’ll also learn why it’s time to move from simply recruiting on social media to social recruiting. My name is Susanna Rantanen, and my employer branding agency Emine has been recognised as one of th…
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Corporate employer brand influencers, internal employer brand influencers and talent ambassadors. They all mean the same thing, and we all want to collaborate with them for the same reason: getting business advantage from employees who are actively engaging, networking and creating content on their social media. In today’s Building a Modern Employe…
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Copywriting is one of the most important marketing tools to connect with your target audience and convert them into customers, such as job seekers, candidates and future employees. However, the process of creating effective copy can be time-consuming and requires a lot of effort. As technology continues to evolve, marketing AI has become an indispe…
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According to a recent study by Loom, a video app company, bad communication costs your company a whopping $21B a week. Communication is a funny thing. Just because we learn to speak as kids don’t automatically make us good communicators. In today’s Building a Modern Employer Brand podcast episode, we talk about communication. And not just any commu…
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In today’s episode of the Building a Modern Employer Brand podcast, we talk about how to work with target audiences in talent marketing or HR marketing, if you prefer using that term. Targeting your marketing, especially for employer branding, continues to be somewhat troublesome for many HR and employer branding professionals. ✨ Who should be incl…
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Do you know what are the 5️⃣ (five) things you’re not doing for optimal growth and reach on LinkedIn? In this week’s episode of the Building a Modern Employer Brand podcast, we talk about using LinkedIn content to grow your reach and build a community that helps you advance your business and career goals. Get from this episode: 👉 8 reasons to use L…
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Facebook Professional Mode is a recent Facebook feature for professional content creators. It is targeted at those users who want to use Facebook for professional purposes but prefer not to make their more personal posts visible to everyone. In this week’s Building a Modern Employer Brand podcast episode, I’ll tell you about this new Facebook featu…
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What if you had a simple framework to implement and follow for building a modern employer brand for your organisation? What if you could remove the stress and anxiety of not knowing exactly what needs to be done to achieve your desired employer brand perceptions and start building a talent pool from brand followers to advocates and from advocates t…
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