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Leveling Up with Eric Siu

Eric Siu

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Εβδομαδιαία
 
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Office Hours with SIU System President Dan Mahony

SIU System President Dan Mahony

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The Office Hours podcast highlights some of what is going on in the world of higher education, including some of the major issues and challenges. We explore some the great work being done on our Southern Illinois University campuses in Carbondale, Edwardsville and Springfield. In each episode, SIU System President Dan Mahony will talk with expert guests to discuss these higher education issues and their experiences addressing them.
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SIUSAsports

Louie G

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Welcome to the SIUSAsports podcast, where amazing things happen. Cover art photo provided by Edgar Chaparro on Unsplash: https://unsplash.com/@echaparro
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Siar Siur

Cangkir Kecil

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Podcast untuk Mahasiswa Indonesia yang hidup di tengah tuntutan kehidupan, akademik dan realitas ke-Indonesiaan. Berformat ngobrol santai mengalir tanpa ada maksud dan tujuan tertentu selain menawarkan sebuah pandangan. #Disclaimer: Pandangan yang diberikan tidak bisa digeneralisasi, bisa jadi pengalaman pada setiap orang akan berbeda.
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Siulit- Ancestors

Shazia Khan

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I Danmark overser vi ofte, hvilken gave det er at have flere forskellige kulturer med sig. I medierne bliver det tit skildret som noget negativt, at man har rødder i andre lande. Mange, og især de unge, vil kunne genkende både det positive og det udfordrende ved at have flerkulturelle rødder. Det er vigtigt, at de har nogen andre, de kan spejle sig i. Jeg er Shazia Khan, fotograf og arbejder med lydfortællinger og portrætter. Jeg er selv opvokset med to kulturer, den pakistanske og den dansk ...
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show series
 
I’ve completely rebuilt my SEO playbook for 2025. In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search. In this talk. - Why programmatic SEO still wins - How Search Everywhere Optimization builds brand demand - Why retention is now more important than distribution I’ll…
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In this episode of Office Hours, SIU System President Dan Mahony talks with Dr. Chris McDowell and Dr. Jayna Patel from the SIU School of Medicine about how medical schools train the next generation of doctors, expand access to care across Illinois and drive innovative research that’s improving lives locally and beyond. 👩‍⚕️ Learn how SIU Medicine …
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I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance. Key takeaways: • AI won’t …
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In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these …
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AI isn’t overhyped, it’s underused. In this episode I outline how we’ve saved 40+ hours a month, added $50K in recurring revenue with real AI implementations and why I believe OpenAI, Nvidia, and Anthropic will be much bigger five years from now. TIMESTAMPS (00:00) The AI bubble debate (01:00) Lessons from the dot-com era (02:15) Real AI use cases …
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In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools li…
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In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage pl…
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In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand sig…
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In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You’ll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven…
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In this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boos…
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In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to c…
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I sit down with Flo Crivello, CEO of Lindy, to talk about how AI agents are transforming workflows, saving hundreds of hours, and opening new growth opportunities. We cover everything from automating LinkedIn engagement to building agents that handle SEO, influencer marketing, and even team management. If you’re serious about the future of business…
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AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital mark…
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If you’re not running Snapchat Ads right now, you’re leaving money on the table. In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives …
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Have you ever had a professor who doesn’t say a word during class or participated in a chat storm? In Episode 8 of Office Hours with SIU System President Dan Mahony, we step inside today’s classrooms with award-winning collaborators Dr. Jyotsna Kapur (SIUC) and Dr. Eric Ruckh (SIUE). From moving beyond the “sage on the stage” to sparking engagement…
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If you’re not exploring ChatGPT-5 use cases right now, you’re already falling behind. In this episode, I break down six insane ways ChatGPT-5 is transforming business—from autonomous multi-step agents to deep research, workflow automation, and custom AI teammates. You’ll see how these tools can plan travel, absorb massive knowledge bases, integrate…
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If you’re not building AI employees right now, you’re already falling behind. In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I’ll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leve…
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The fastest-growing companies aren’t just using AI—they’re reinventing marketing with it.In this video, I break down how AI is transforming marketing by enhancing proven strategies and making campaigns more efficient. From leveraging AI in email and SMS, precision targeting in account-based marketing, and applying the “Three Rs” in content creation…
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Claude Code might be the secret weapon marketers didn’t know they needed.In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening execution. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s …
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If you’re not automating your marketing yet, you’re already behind. In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing au…
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AI isn't magic—most CMOs are still getting it wrong.I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If …
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As students come back into the classrooms for the semester, we know the university also has a significant impact on the communities where the universities are located beyond the education of students. In addition to the large economic impact on the state, there are many ways that the university helps support growth in the region. In this episode of…
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Most people use ChatGPT wrong—and it’s costing them money.I break down how I use ChatGPT as my strategist, memo writer, and silent operator to scale my businesses faster while saving thousands of dollars and dozens of hours each week. From website strategy and deal negotiation to team performance tracking and content packaging, I show how using Cha…
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AI’s not replacing marketers — it’s upgrading them.In this video, I break down how forward-thinking businesses are using AI to speed up engineering workflows, transform their marketing and sales systems, and create content faster than ever. I also share how AI is becoming a powerful tool for decision-making, giving teams an edge in execution and cl…
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AI is the edge your business needs right now.I break down how I’m using tools like ChatGPT and other LLMs to level up productivity and decision-making while staying ahead in the fast-moving AI landscape. From mastering prompts and deploying AI agents to building autonomous workflows, I show how to make AI a practical part of your daily operations.G…
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College athletics is undergoing one of the most dramatic transformations in its history, from athlete compensation to transfer rules and the impacts of the House v. NCAA settlement. In this episode, SIU System President Dan Mahony, a longtime sport management professor, sits down with athletic directors Tim Leonard (SIU Carbondale), Andrew Gavin (S…
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