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If you are thinking about a first ultra marathon or marathon this is the podcast for you. Running 44@60 began as a motivational and educational tool to help host Trevor Lee celebrate in 2021 a landmark birthday by running his first ultra marathon - the 44 mile Classic Quarter on the Cornish coastal path from Lizard Village to Lands End. The run was completed and the podcast has evolved and features runners and running specialists offering tips and advice from training to nutrition via race p ...
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The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business: - time management - marketing - mindset - growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect for you, athletes while bringing home more income for you and your family. Endurance coaching is already your dream job, let’s make it a full time reality!
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This show is for you if you are searching for podcasting tips, how to podcast, and answers to podcasting questions such as: - How do I start a podcast without feeling overwhelmed? - What equipment do I need? - Is there an easy way to start a podcast? - How do I get my podcast on Apple Podcasts? - How do I get my podcast on Spotify? - How do I promote my podcast? - What should I podcast about? - And so much more… Welcome to "The Lazy Girl’s Guide to Podcasting," your go-to podcast for bite-si ...
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The Cornwall Running Show is taking place at the Penventon Park Hotel on Sunday January 12th 2025 Tracy Waite is the organiser and mastermind behind what will be the 4th edition of the show. The exhibition hall is open to visitors from 10am but anyone wanting to go on a guided run pre-show needs to arrive on site at 9am - in trail shoes - with chan…
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Today, we are going to talk about all things pricing. From when you first get started all the way through years of coaching. The number one way to sabotage your business and quit prematurely is to not respect your VALUE and only do it for the impact. Btw, when we collectively as an industry can help STOP coaches from massively undercharging or havi…
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Today, I'm diving into the exciting new AI features from Captivate Spark, designed to streamline your podcasting process and enhance your content creation. I’ll walk you through how these tools can help you generate episode ideas, create talking points, and even transcribe your episodes, saving you valuable time. As a podcaster, I know how crucial …
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It's been a year!! So exciting to have put out over 53 episodes (we actually had a few bonus episodes too). In this episode, I describe my 4 top takeaways from the year and how you can use these in your coaching business. As we wrap up this first year, I wanted to say how grateful I am for each and every one of you that has taken the time to listen…
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SEO is crucial for boosting your podcast's visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast's downloads and your audience engagement. I'll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong foc…
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In this quick and focused episode, I go over the #1 thing that you can do NOW both in person and online to get more athletes in 2025. It's really that simple? I also wanted to thank everyone for a great first year of podcasting - I met my goal of 52 episodes and am so thankful for each and every podcast listener. I would love if you would take a mo…
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How much does it cost to run a podcast? Is there a cheaper way to be a podcaster? Are you looking to reduce your podcasting costs? If any of these questions resonate with you then stick around. In this episode, I share how I managed to slash my podcasting expenses by a staggering 65%, bringing my annual podcasting spend down from over $1,300 to jus…
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This is episode 166 of the Running 44@60 podcast and the 33rd in 2024. In this episode I give a shout out to all the fantastic guests who have appeared on the show this year plus I detail my favourite three Parkruns, I give an honourable mention to 3 other races and then in reverse order I introduce my top six favourite races of 2024 I did 20 races…
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Welcome to Episode 51 - a very special episode as I wrap up with my good friend and business bestie, Lauren Monique, our trip to a big marketing & mindset conference called BBD Live (Business by Design). In this episode, we review our top 3 takeaways from this amazing event presented by James Wedmore and his team. These takeaways will be applicable…
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I had this idea to bring together a couple of ARC 50 2025 runners to talk about plans, thoughts, kit, etc… That ‘couple’ quickly turned into six! So a big thank to Richard, Anya, Himani, Tom, Nicky and Matt for contributing In this episode recorded on December 12th we talk where we’ve got to training wise, how we getting on rounding up all the kit …
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YAY! We made it to episode 50! In this episode, I give you 4 prompts you can use now to get most of your content completed by the end of the year! So you can rest! But also content pieces that will move your business forward. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th…
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Ollie Jackman decided in 2020 after lots of lockdown solo running to Run Devon. From the most Northernly point to the most Southerly point in 3 days using his own route to coincide with overnight campsites. His adventure raised in excess of £5000 for Young Devon a charity that for over 70 years has been helping young people thrive. He covered 137 m…
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In 2023, I doubled my income from 2022, almost exactly!!! I am sure there were lots of changes that I made, but one of the biggest things I did I describe in this episode. My new and updated 2025 Goal Setting Session is coming in December! HERE is the link to sign up and join us on December 17th at 1pm EST for this 90 min session: Review all your w…
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To celebrate a landmark birthday in 2024 Rachel Thomson tackled a series of running events throughout the year whilst raising money for St Petrocs, the Cornwall Homeless Charity. The website provides information on how you can donate - including all those running hoodies you never wear. So how did all go? We catch up on the four events that became …
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Today, I have Coach Coral Owen - the Head Coach and Founder of @teambabeathletics, one of the biggest female triathlon and endurance clubs in the World! To add to this, Coral also founded the Tampa Bay Babes Triathlon, an annual women's-only sprint triathlon that was first held in June 2024 and is open for registration in June of 2025 - find more i…
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You are in for a treat today, as I have Coach Jo Watkinson from @smartertri on to talk to me all about why we need to bring the athlete back into coaching, not only to help them get better results, but also to distinguish ourselves better from training plans and AI systems. Coach Jo is an Assistant Coach in the Dream to 6 and a 6+ year Triathlon an…
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On the run recording of the Arc 50 Hayle to Godrevy section condensed into about 30 minutes of run time. Taking you through the Dunes - often referred to as the 'Dunes of Doom' - well lets hope not! I've been through here several tie including twice last winter in the dark with my good friend Tracy Waite. I took some photos on this and previous run…
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On the run recording of the Zennor to St Ives route condensed into about 20 minutes of run time. Picking out all the various landmarks, gates, big rocks, styles, signposts along the way. I've broken the ARC 50 down into 9 sections: Minack to Lands End Lands End to Cape Cornwall Cape Cornwall to Pendeen Pendeen to Zennor Zennor to St Ives St Ives to…
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TAKEAWAYS FOR DAYS! We just hosted our annual Dream Retreat November 8th-10th 2024 and I did my best to compile some of the best takeaways from myself and our coaches that attended! You will get 7 takeaways that you can use RIGHT NOW in your business. If you have any feedback on this episode or any of the takeaways - I would love a DM on Instagram …
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The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be…
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I had this idea to bring together a couple of ARC 50 2025 runners to talk about plans, thoughts, kit, etc… That ‘couple’ quickly turned into six! So a big thank to Richard, Anya, Himani, Tom, Nicky and Matt for contributing to this episode. We talk about where we are with our training and plans - we recorded On Thursday Nov 8th so 78 days from the …
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Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details! Send me a DM and let me know what you th…
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I made a big thing about saying that I would never run the Cornish Marathon and there I was on November 3rd 2024 on the start line. So yes I did run the Cornish Marathon, or rather I 'Jeffed' the Cornish Marathon so four minutes running one minute walking using the same strategy I used at the Brighton Marathon earlier in the year. Was a great day a…
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We have 2 months left in the year, can you believe it?!??!?! These are the 3 (somewhat time-sensitive) things that you need to do NOW to be on the up-and-up, stand out, and continue to grow in 2025! Dream Launcher is NOW OPEN!!!! Click here to learn more!! https://coachmichellelake.lpages.co/dream-content-challenge/ Questions about which program is…
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In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichellelake.ck.page/2024challenge What will you get in this challenge? ✨…
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I met Brendan Fletcher when we were both earlier this year on the England Athletics Coach in Running Fitness course. Brendan is a fully qualified tour guide and has run several ultra marathons most of which I've never heard of including: TestWay Ultra Dragon Coastal Ultra 100 Run with No Witty Name Clarendon Marathon We also talk about Brendan's ne…
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If you don't always feel great about using social media to connect with athletes or to sell your coaching, this episode is perfect for you! When you reframe how you think about social media and back it up by getting more experience posting content, it does get better! Introducing the FREE Dream Content Challenge!! Register here: https://coachmichel…
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Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire! Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now! What you will get in the first ever Dream…
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How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently. The DREAM TO 6 program has RE-OPENED!!…
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One of the things I'm always trying to do on this podcast is have people on it who have completed running challenges that we've not covered before and indeed many of the listeners might not have heard of. I first met Martin Elcoate at the Cornwall Running Show in 2023 when he was one of the volunteers on The Green Runners stand. And then earlier th…
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Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free! If you need more help with time management and writing athl…
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In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow yo…
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The Woods is an event organised Bys Vyken Events and I took part in it on September 14th 2024 tackling the 12 hour version of the four and a bit mile loop in Tehidy Woods in the middle of Cornwall. It was a great day and an event that I would definitely recommend. I didn't record on the way around with the exception of a few snippets on my phone on…
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What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch. Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff …
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In this podcast episode, we'll discuss 10 key learnings from recording over 100 episodes of this podcast. We will talk about having no rules in podcasting, not needing to quit your day job to have a successful podcast, taking breaks from podcasting, assessing the quality of advice from podcasting “gurus”, embracing the supportive community, debunki…
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Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter. In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle. In this episode, I mentioned the reasons why creating content is SO important as a coach…
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In this episode, I dive into the world of podcasting statistics, shedding light on the potential inaccuracies and unreliability of common metrics. Don't solely judge your podcast's success based on numbers like episode count or downloads. Success is more than reaching arbitrary thresholds – it's about creating meaningful content that resonates with…
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In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write! I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end! Do you need help with content ideas? Download my free content types guide for endurance coaches here: htt…
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It's episode 100 of The Lazy Girl's Guide to Podcasting!! And in this episode I discuss the importance of taking a break from podcasting when needed. This summer, I reduced my activity to prioritise self-care. It's crucial to prioritise health and well-being over maintaining a strict episode schedule. Managing all aspects of the podcast on my own c…
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Annie Vernon is the daughter of a Cornish farmer who became a double world champion and an Olympic Silver medalist in that toughest of all sports - rowing. Annie then wrote an award winning book Mind Games - subtitled determination, doubt and lucky socks: an inside his guide to the psychology of elite athletes. You can buy Mind Games from your loca…
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As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes. But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way. If they stay in sport - they stay with us for life. But first it's our j…
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You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to…
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I’ve recently, along with 11 others, passed the England Athletics Coach in Running Fitness Course This involved an initial weekend in Taunton followed by a couple of Zoom lead sessions before returning to Taunton almost 3 months later for a final assessment. In between the first and last session we had to work with an athlete on an eight week progr…
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In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset! The Dream Launc…
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