Restaurant Marketing δημόσια
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Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base. Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space. Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in ...
 
We discover the ingredients of your Restaurant's secret sauce. SEO, Facebook, Twitter, emails, coupons, yield utilization, USPs, Menu engineering, direct mail, Instagram, partnerships - there are many ingredients for creating your Secret Sauce and with the right Secret Sauce you can find more customers and turn them into repeat customers. We deconstruct the recipes, so you can increase increase turnover, increase profit and maybe decrease the amount of time you spend working in your Restaurant.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
Stop spending your time caught in the weeds. Discover the ingredients to drive your restaurant business and culinary vision. Tony and Shawn have a long background in restaurants - both in culinary, marketing, customer experience, and operations. They can help you in this evolving economy Turn your casual customers into loyal guests, improve your safety, and grow your sales.
 
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show series
 
Industry-wide we’re feeling the impact of the labor crisis, but we’ve all seen that some restaurants have no problems at all sourcing and retaining great employees. In this episode, Jamie Oikle and Josh Kopel discuss best practices when it comes to finding and retaining great talent. ____________________________________________________________ Rest…
 
How does Papa Gino’s Pizza and D’Angelo Grilled Sandwiches successfully market at the location level? This conversation with Deena McKinley will give you insights on how they are doing it so that you can do it too.Από τον David ”Rev” Ciancio
 
Starting off on the right foot is the easiest way to ensure success in the restaurant industry and that starts with securing the right lease for your business model. Jamie Oikle is a leasing expert and shares powerful tools and tips to ensure that the lease you get is a lease you’ll love. ____________________________________________________________…
 
In today’s competitive environment, everyone is looking for an advantage. For many of us, the latest technology can give us that edge over our competitors. In this episode, Jamie Oikle and Josh Kopel discuss their favorite tech tools to level up your restaurant and business operations. ____________________________________________________________ Re…
 
Selling isn’t limited to the four walls of our restaurants. We should be using the same sales tactics that we use at the table on the tablet. In this episode, Jamie Oikle and Josh Kopel share their best practices for increasing sales via delivery and online ordering. ____________________________________________________________ Restaurant Marketing …
 
Ignoring something rarely makes it go away. The sooner we begin to see online reviews as an opportunity rather than a burden, the busier we’ll become. In this episode, Josh Kopel and Jamie Oikle run through proven strategies to field positive reviews, negative reviews, and everything in between. _____________________________________________________…
 
Independent restaurants weave the fabric of our local communities. They’re where families and colleagues go to celebrate and commensurate. One of the most effective marketing tactics available is to become the centerpiece of your local neighborhood. Accomplishing this task may be simple, but it isn’t easy. In this episode, Josh Kopel and Jaime Oikl…
 
Is your front of house team just taking orders or are they selling? Salesmanship is not a “nice to have,” it must become a requirement of employment. But salesmanship is a skill that needs to be taught and honed over time in both your leaders and your line-level employees. In this episode, Jaime Oikle and Josh Kopel discuss the essential elements o…
 
Culture is king. There is no world that exists where someone is running a great business without a great culture. Having said that, few take the time to clearly define what team culture looks like in practical application. In this episode, Jaime Oikle and Josh Kopel unpack the steps required to build and implement a world-class culture in your rest…
 
We need to stop bribing our customers. We give too much and get too little. The solution is to redefine what “value” means to us and to them. In this episode, Josh Kopel and Jaime Oikle unpack the right and wrong way to run loyalty and reward programs to make sure you and your customers are getting the most out of the relationship. ________________…
 
Marketing hooks are the unspoken hero of sales copywriting. These are the words and phrases that turn “lookers'' into “buyers”. In this episode, Josh Kopel and Jamie Oikle share the most compelling marketing hooks in their arsenal to convert attention into butts in seats. ____________________________________________________________ Restaurant Marke…
 
When it comes to converting eyeballs to butts in seats, the stakes are never higher than when those eyeballs are looking at your restaurant’s website. Understanding that customer intent is never higher than when a potential customer is on your website. In this episode, Josh Kopel and Jaime Oikle run through the most common website mistakes and how …
 
A perfect email is a work of art. Drafted correctly, a restaurant’s guest will look forward to every message. In today’s episode, Jaime Oikle and Josh Kopel discuss the template for a perfect email and what should be included in each section. ____________________________________________________________ Restaurant Marketing School is brought to you …
 
Email is still one of the most reliable mediums for restaurant owners and operators to communicate with their guests, but many are doing it wrong. In today’s episode, Jaime Oikle and Josh Kopel discuss the different types of emails a restaurant can send and the purpose of each. ____________________________________________________________ Restaurant…
 
The hurdle for most restaurant owners and operators isn’t posting on social media, it’s figuring out what to post. In this episode, Josh Kopel and Jaime Oikle run through their favorite topics to tackle on social media to gain the highest audience engagement. ____________________________________________________________ Restaurant Marketing School i…
 
According to Josh Kopel and Jamie Oikle, birthdays are the greatest missed opportunity in the history of restaurant marketing. In this episode, Josh Kopel and Jamie Oikle provide the tactics and tools that multimillion dollar brands use to draw their customers back while making them feel seen and appreciated. _______________________________________…
 
Once a restaurant has a data collection system in place, the next step is to galvanize the team around collecting that data. More often than not, that is easier said than done. In today’s episode, Jamie Oikle and Josh Kopel provide proven tactics and strategies for inspiring your staff to collect customer data while providing offers that will convi…
 
Restaurant owners and operators possess a passion for food, beverage and people. Data collection may not seem like a natural fit within that environment, but it should. In this episode Jamie Oikle and Josh Kopel discuss the benefits of data collection and a few practical tips on how to build out that system. ________________________________________…
 
Restaurant owners and operators find themselves pulled in many different directions and it’s reflected in our marketing. This episode was created to offer a high level view of how our marketing efforts work in conjunction with each other, ensuring that no matter how many directions you’re being pulled in, the work you put into your marketing progra…
 
Mindset is everything and, in today’s episode, Jamie Oikle shares his perspective on restaurant marketing. This episode goes a long way towards separating fact from fiction and provides a fresh perspective on a topic that has overwhelmed restaurant owners and operators for decades. ____________________________________________________________ Restau…
 
RunningRestaurants.com has been an industry leader for over 20 years, providing unparalleled value to restaurant owners and operators looking to improve. In today’s episode, we meet this season’s co-host of Restaurant Marketing School and owner of RunningRestaurants.com, Jamie Oikle. He shares his background and his vision for this season of the sh…
 
There’s a difference between just posting to social media and having a cohesive social media strategy. In today’s episode, Josh Kopel and Chip Klose discuss the most effective ways to tell your restaurant’s story to maximize your impact on social media and get more butts in seats. ____________________________________________________________ Restaur…
 
What you sell matters just as much as how you sell it. In today’s episode, Chip Klose and Josh Kopel discuss the methods used to determine if your food and beverage program meets the existing needs of your community and actionable tips to improve your restaurant’s product/market fit. ____________________________________________________________ Rest…
 
There are countless new and exciting digital marketing tools out there for restaurants to use, but we would be remiss in not discussing the proven, reliable analog tools that have supported restaurants for decades. In this episode, Josh Kopel and Chip Klose run through the oldest tricks in the book and why you should still use them to market your r…
 
We continue our 2 part episode on Restaurant Marketing ideas that we seeing working now. A lot has changed, so you need to be thinking about pricing, profitability and product to get the most of your marketing campaigns. The biggest mistake we see with Restaurants and their marketing is..... Not Marketing. Have a listen to this podcast to learn how…
 
This season we’ve unpacked what to say via email and, in this episode, we cover when and how to say it. Listen in as Chip Klose and Josh Kopel discuss the best cadence and delivery method for the content you provide to your customers through your email platform. ____________________________________________________________ Restaurant Marketing Schoo…
 
Your restaurant’s brand is more than just your logo. Your brand encapsulates dozens of elements that should work together to create a singular story that resonates with your target audience. In today’s episode, Chip Klose and Josh Kopel discuss the proven branding tactics and strategies they’ve used to help restaurants transform from local gems int…
 
As restaurateurs, we spend most of our time planning and executing events. Tragically, that doesn’t leave much time for marketing those events. In today’s episode, Josh Kopel and Chip Klose discuss the most effective ways to market your in-house events to maximize ROI and minimize overwhelm. _________________________________________________________…
 
Marketing is not an expense, it’s an investment. The reason we know that is because, when done correctly, we profit from the money we spend marketing our restaurants. In today’s episode, Josh Kopel and Chip Klose discuss how to calculate and maximize your return on investment (ROI) when it comes to your restaurant’s marketing. _____________________…
 
Do you ever get the feeling that the email marketing at your restaurant isn’t working? For most restaurant owners and operators, the biggest struggle is knowing what to say. In this episode, Josh Kopel and Chip Klose give you a template for what winning email marketing at your restaurant looks like. _________________________________________________…
 
The restaurant industry is a commodity business. The only thing that turns a commodity into a differentiated product is a great story. Crafting a great restaurant marketing story is formulaic and, in this episode, Chip Klose and Josh discuss the essential elements of storytelling and how to tell your restaurant’s marketing story in a way that reson…
 
A great marketing strategy isn’t worth much if you can’t execute on the expectations the marketing efforts set. And restaurant operations excellence isn’t worth much if no one knows you exist. In this episode, Chip Klose and Josh show you how these opposing forces work together to ensure the success of a restaurant. ________________________________…
 
Does the world need another restaurant? The answer to that question lies in the stories we tell about the products we sell, not the products themselves. In today’s episode, Josh Kopel and Chip Klose, discuss restaurant product differentiation and proven strategies they’ve used to successfully stand out in a crowded market. _________________________…
 
Conventional wisdom tells you we live in a digital world and, as a result, restaurant direct mail is dead. But, as Chip Klose explains, that opens up a golden opportunity to cut through the digital noise. In this episode, Chip describes the step-by-step process he uses to drive traffic to his restaurant clients using the restaurant direct mail mark…
 
What if every guest that visited your restaurant once a month came in twice a month? What would that do to your revenue? In this episode, Josh Kopel and Chip Klose discuss the fountain of profitability for all restaurants: customer frequency. Using these practical strategies will surely scale repeat visits without scaling expenses. ________________…
 
The greatest determinant of success in the restaurant industry is your per customer average spend. In this episode, Josh Kopel and Chip Klose take a deep dive into all of the ways that you can convince your customers to spend more and spend more often. ____________________________________________________________ Restaurant Marketing School is broug…
 
As the world emerges from COVID-19 and goes into a high inflationary environment we look at the essential things that you can do to increase customers in your restaurant and increase your profitability. Restaurants are still closing down - caused by hiring difficulties, wages and cost pressures, and declining dining in, so your marketing needs to b…
 
Does the tech in your restaurant increase your level of hospitality or diminish it? The answer to that question has more to do with how you’re using the technology, than the technology itself. In this episode, Chip Klose and Josh Kopel provide use cases for the best way to use QR codes to maximize both customer engagement and your marketing efforts…
 
If the pandemic taught the restaurant industry anything, it’s that we must learn to make money in more than one way. The trial and error associated with determining new, successful revenue streams is both expensive and time consuming. That’s why in this episode, Josh Kopel and Chip Klose share proven methods for increasing revenue through our most …
 
One of the greatest determinants of your restaurant’s success is your ability to set and exceed the expectations of your guests. This is accomplished through systems and strategies that have been proven to work for decades. In this episode, Chip Klose and Josh Kopel discuss experience-based tactics to “wow” every guest that walks through your door.…
 
What makes your restaurant different from the rest? Why should guests choose you over the competition. The answers to both of these questions lie in the way you choose to position your restaurant. In this episode, Chip Klose and Josh Kopel provide a four-step framework for positioning yourself within your local market. _____________________________…
 
Restaurateurs are not professional marketers but, becoming a proficient marketer will directly influence how successful their restaurant becomes. The first step is understanding the most common ways that people leverage marketing. Marketing strategy typically falls into one of two schools of thought. In this episode, Chip Klose and Josh Kopel discu…
 
Romancing the sale is a generations-old technique for building customer loyalty. The strategy involves using courtesy to develop and maintain solid business relationships. In this episode, Josh Kopel and Chip Klose walk listeners through the step by step process involved in executing this proven strategy. ___________________________________________…
 
Almost every conversation around marketing gets brought back to social media. It's a common mistake that's hurting restaurant owners and operators. In this episode, Chip Klose and Josh Kopel clearly define what your marketing efforts should look like and the role that social media plays. ____________________________________________________________ …
 
Does your front of house team sell to your patrons or are they just taking orders. In this episode, Josh Kopel and Chip Klose share best practices for how to ensure the shoulders of the dining experience are just as profitable. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Res…
 
There is a massive difference between boosting a random post on Instagram and having a proven social media advertising strategy in place. In this episode, Paul and Josh discuss how much to spend on advertising, what platforms they advertise on and where they've seen the highest return on investment. _________________________________________________…
 
In the restaurant industry, the words advertising and marketing are often used interchangeably but they could not be more different. The purpose of this episode is to clearly define both and how they should be used within the context of a restaurant brand. ____________________________________________________________ Restaurant Marketing School is b…
 
Every mistake reveals a lesson to be learned and, in this episode, Paul and Josh reveal the lessons they've learned after successfully marketing restaurants for decades. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yel…
 
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