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"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer. Support this podcast: https://podcaster ...
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#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall
48:17
#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall OUR GUEST: Brian Weiser - Founder, Madison & Wall; xCMO at Simulmedia; xGroupeM; xDeutche Bank. OUR CONVO: BRIAN WEISER, often called “Madison Avenue’s De Facto Chief Economist” and a highly respected figure in the media and advertising industry. We discuss…
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#11 - Celebrating Women Who Tell Our Stories - Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte
51:53
OUR GUEST: Marissa Gomes - Senior Director of Marketing, Kiva Brands; xMattel; xDelMonte OUR CONVO: In honor of Women's History Month, Marissa joins us in the podcast to tell the story of her career journey as a female marketing leader in CPG and drops some great nuggets of wisdom for up-and-coming female marketers. GUEST CONTACT INFO: Linkedin: li…
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#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G
1:24:34
1:24:34
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1:24:34
#10: The Hero's Journey - Ida Abdalkhani - CEO & Chief Catalyzer, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G OUR GUEST: Ida Abdalkhani - CEO, Ability to Engage; Board Member, Women Presidents' Organization; Speaker, TEDx; Global Brand Manager, Secret, P&G; Podcaster & Educator O…
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09: Brand Innovation - Nikki Mamuric - NPD Director & Fmr. Brand Director, Sargento Foods; Fmr. Marketing Director, L'Oreal; P&G Alum
46:52
Editor's Note: After a year-long family-related sabbatical, the WORKING MEDIA podcast is back and stronger than ever. We are kicking it off with an interview we conducted last Fall with the multi-talented Nikki Mamuric. There are a lot of exciting upgrades to share about the new & improved podcast which we will be sharing in upcoming episodes so st…
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08: Mid-Career Advice for Brand Marketers - Kris Holmes - Author, "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential"
39:49
OUR GUEST: Kris Holmes Author of "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential" Principal & Executive Recruiter, O'Connell Group, LLC OUR CONVO: Kris returns to the podcast by popular demand to offer a deep-dive conversation into career best practices for mid-career marketing professionals drawn from her best selling book "…
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O7: Performance CTV - MNTN - Dan Terek, Dir. of CTV/OTT Strategy & Mouton Hennessee, Account Exec / Partnerships
26:23
OUR GUESTS: Dan Terek, Dir. of CTV/OTT Strategy, MNTN Mouton Hennessee, Account Exec / Partnerships, MNTN OUR CONVO: Performant CTV & recent rebranding of Steelhouse to MNTN CONTACT INFO: DAN TEREK Dan@mountain.com https://www.linkedin.com/in/dan-terek https://nrfconverge.nrf.com/ Webinar: "The Top3 Connected TV KPIs & Benchmarks Every Retailer Nee…
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OUR GUEST: Austin Strauss, Director of Programmatic, iNvolved Media OUR CONVO: Programmatic Advertising - Present & Future Trends GUEST CONTACT INFO: linkedin.com/in/austin-strauss-b329bb168 austin.strauss92@gmail.com --- Support this podcast: https://podcasters.spotify.com/pod/show/rafael-bracero/support…
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05: Clubhouse, Cause Marketing & Micro-Influencers - Aparna Mukherjee (JSK Stanford Community Impact Fellow)
40:53
OUR GUEST: Aparna Mukherjee, JSK Stanford Community Impact Fellow; Civic Technologist aka Hypewoman for Local + Democratic Voice; Priors: @NYTimes @Bloomberg @WSJ @McKinsey OUR CONVO: Clubhouse, Cause Marketing & Micro-Influencers GUEST CONTACT INFO: @aparnamuk (Twitter; IG) https://jsk.stanford.edu/fellows/class-of-2021/aparna-mukherjee/ MORE INFO…
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04: Entertainment & Market Research - Mike Burkenbine (CEO, Becket Film Fund)
1:11:45
1:11:45
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1:11:45
OUR GUEST: Mike Burkenbine, CEO of Becket Film Fund OUR CONVO: We discuss Mike's impressive CPG & entertainment market research career (Nielsen, Kellogg, Dole, Sony Pictures Entertainment, Activision) culminating in his current venture as CEO of the Becket Film Fund which focuses on independent feature film development with a equity prism by levera…
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03: Marketing Career Pro Tips - Kris Holmes (Executive Recruiter & Author of "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential")
34:30
OUR GUEST: Kris Holmes (Principal & Executive Recruiter, O'Connell Group, LLC) OUR CONVO: We discuss marketing career best practices from veteran marketing recruiter Kris Holmes and her best selling book "Ignite Your Career!: Strategies and Tactics to Unleash Your Potential". GUEST CONTACT INFO: Linkedin linkedin.com/in/kris-holmes-966548 Website o…
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OUR GUEST: Varun Ganapathy, Director Of Strategic Partnerships - Conversational AI at DMI (Digital Management, LLC) OUR CONVO: Varun works at the intersection of AI and customer experience and we discuss the changing landscape of CX (and its key role in managing brands) and how AI is enabling new ways to better serve CPG, service sector, and even p…
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OUR GUEST: Rodney Gurdal (Mattel Licensing) OUR CONVO: Rodney Gurdal is our guest. Rodney is a Marketing MBA turned Data Scientist, with knowledge of a wide range of analytical tools and techniques, backed by over 20 years of real-world business application across several industries. Experience includes Mattel, Honda, and Viacom. He also currently …
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