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The Predictive Marketer is a weekly podcast featuring leading professionals in the world of predictive analytics and predictive marketing. Find out what's working today and what's coming tomorrow.
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Unscheduled downtime, inconsistent work execution, unplanned maintenance are constant threats to environmental sustainability and the bottom line for nearly every industry. To ensure reliability and optimal performance, organizations must go beyond scheduled maintenance and find new ways to predict future asset issues or failures. In this limited series, AVEVA goes beyond the hype of digital transformation and new technology to explore the different methods and tools used to translate data i ...
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A chat with industry experts in specialty chemicals and asset performance management on how to optimize your operational data to improve efficiency, increase safety, and reduce expenses for your enterprise.Από τον AVEVA Studios
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When the global economy faces a downward trend, shockwaves pummel across many industrial sectors. Business leaders must be ready to make clear, strategic decisions that prepare operations for future uncertainties. Though this concept might seem counter-intuitive, the right may be to invest in future-proof infrastructure that is flexible, focused, a…
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Once you get the right layered approach to analytics in place, you need to deploy those resources into the process operations. To explain how this is done, Solution Architect, Gopal Gopalkrishan, and Technical Advisor for OSIsoft (now part of AVEVA), Curt Hertler return to go through the implementation and also discuss a hydrocarbon energy use case…
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For data quality, the scope of your analytics has to be understood in the context for how the data is used. When it comes to predictive maintenance, the analytical requirements must be framed around the right layered approaches, such as descriptive-diagnostic-predictive-prescriptive. In this episode, two solution and technical architects explore a …
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For many companies, the goal is to leverage operational data to deliver actionable insights across the enterprise. In the times of the Internet of Things, Artificial intelligence, and Big Data, technology can transform these insights into positive results for both management and end-users. But where do you begin the strategic transition from simple…
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What exactly is predictive analytics? We are going to chat with two industry experts in the power generation and asset performance management industries on that exact definition, and how you can use it to improve your operational data to improve efficiency, increase safety, and reduce expenses.Από τον AVEVA Studios
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In episode 6 of The Predictive Marketer we’re joined by Tom Gatten. Tom is CEO & Founder of GrowthIntel, a Predictive Marketing firm based in London. Having defined the original algorithms and theoretical principles behind GrowthIntel’s core software, Tom is considered a thought leader in the PM space and a powerful advocate of the use of technolog…
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In episode 5 of The Predictive Marketer we're joined by Ed Barrow, CEO and Co-Founder of Idio, where Idio is changing the paradigm of content marketing. The Idio Content Intelligence Platform leverages unstructured content data from visitors digital content interactions, to provide businesses with rich customer insight that can tremendously inform …
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In episode 4 of The Predictive Marketer we're joined by Dr. Kira Radinsky, CTO and Co-Founder of SalesPredict, where she is pioneering artificial intelligence-based, predictive analytics solutions that transform the way companies do business.Από τον Steve Chenoweth
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In Episode No 3 of The Predictive Marketer we continue our discussion with Max Traylor of breakoutrevenue, and discuss '6Sense', 'mobile data aggregation and implications', 'the new skill sets that Predictive Marketing will require', 'Hubspot as a one stop shop', and about 'company maturity levels to consider for Predictive Analytics.…
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In Episode No 2 of The Predictive Marketer we discuss predictive content analytics, and learn how it enables marketers to know exactly what content buyers are most interested in and at each step of the buying journey.Από τον Steve Chenoweth
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In this episode, Maria Grineva provides an overview of the predictive analytics industry, specifically predictive marketing. Maria is the co-founder and data scientist at Orb Intelligence, a Palo Alto company that provides business information for marketing software vendors and B2B marketing agencies. She is responsible for data crawling and system…
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