Discussing the Art of Persuasion...and Craft Beer
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352: 11 “Made You Look” Secrets to Get Emails Opened and Read
1:32:39
1:32:39
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On this episode, we welcome copywriter Donnie Bryant to the show. Agora Financial has called Donnie “one of the best email copywriters in the world today.” He’s generated over $130 million in revenue for his clients, with email as the primary driver. Donnie has written an incredible new book called Subject Line Science – 11 “Made You Look” Secrets …
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11 "Made You Look" Secrets to Get Emails Opened and Read
1:32:40
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1:32:40
On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called "Subject Line Science - 11 "Made You Look" Secrets to Get Emails Opened and Read".Από τον Jonathan Taylor
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351: Negative Reverse Selling – The Most Potent Sales Technique of All
1:05:04
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On this episode, we’ll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar – Sandler Training’s 7-Step System for Successful Selling. You can find it at https://amzn.to/3UlUZTO. The post 351: Negative Reverse Selling – The Most Potent Sales Technique …
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Negative Reverse Selling - The Most Potent Sales Technique of All
1:05:04
1:05:04
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1:05:04
On this episode, we'll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar - Sandler Training’s 7-Step System for Successful Selling. You can find it at https://amzn.to/3UlUZTO.Από τον Jonathan Taylor
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350: Why It Pays to Be Polarizing
1:26:35
1:26:35
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On this episode, Andrea Brizendine talks to us about positioning. The post 350: Why It Pays to Be Polarizing first appeared on Persuasion by the Pint.Από τον Persuasion by the Pint
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Why It Pays to Be Polarizing
1:26:35
1:26:35
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1:26:35
On this episode, Andrea Brizendine talks to us about positioning.Από τον Jonathan Taylor & Sean McCool
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349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller
1:32:04
1:32:04
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On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event for the first…
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Grow Big on a Small Budget: Marketing Solutions That Work - Interview with Stephanie Scheller
1:32:04
1:32:04
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1:32:04
On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for…
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348: What Makes a Great Online Course Today? (Psychology and Results)
1:20:11
1:20:11
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On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world. The post 348: What Makes a Great Online Course Today? (Psychology and Results) first appeared on Pe…
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What Makes a Great Online Course Today? (Psychology and Results)
1:20:11
1:20:11
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1:20:11
On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.Από τον Jonathan Taylor
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On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes. And of course, since baseball is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits. The post 347: The Resurrection of Direct Mail and Getting Base Hi…
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On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4d734557c And since baseball is officially back in season, we'll also discuss how to win in copywriting wit…
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346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson
1:28:27
1:28:27
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1:28:27
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with informatio…
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How A.I. Tracks a Gambler’s Appetite for Risk - Discussing Persuasion and Casino Marketing with Andrew Pearson
1:28:28
1:28:28
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1:28:28
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with informatio…
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On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans? The post 345: How AI is Learning to Win Friends & Influence People first appeared on Persuasion by the Pint.Από τον Persuasion by the Pint
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On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?Από τον Jonathan Taylor and Sean McCool
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On this episode, we’ll discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. We’ll talk about “halitosis” and how became a medical condition with a “cure”. It’s a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser…
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On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”. It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser …
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343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster
1:02:28
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On this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. The post 343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster first appeared on Persuasion by the Pint.Από τον Persuasion by the Pint
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Goat Testicles and The Story of John Brinkley, America's Biggest Huckster
1:02:29
1:02:29
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1:02:29
On this episode, we interview Pope Brock, author of Charlatan: America's Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.Από τον Jonathan Taylor & Sean McCool
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On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.Από τον Jonathan Taylor & Sean McCool
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Breakthrough Advertising - How to Borrow Conviction for Your Marketing Copy
1:23:13
1:23:13
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1:23:13
On this episode, we'll finish our discussion on Breakthrough Advertising by covering concentration and borrowing conviction for your marketing.Από τον Jonathan Taylor & Sean McCool
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How to Revive Older Products. More Breakthrough Advertising ... and Craft Beer
1:13:40
1:13:40
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1:13:40
On this episode, we'll get into some more discussion of the classic book Breakthrough Advertising.Από τον Jonathan Taylor & Sean McCool
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Breakthrough Advertising - States of Awareness and Market Soofistikation
1:19:41
1:19:41
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1:19:41
More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.Από τον Jonathan Taylor & Sean McCool
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Breakthrough Advertising & How to Channel the Market Forces Which Control Sales
1:05:33
1:05:33
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1:05:33
On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry. We'll also be diving into a book discussion on the classic Breakthrough Advertising by…
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