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Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more. The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emoti ...
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Emily Holdman and David Cover walk through how to use the Diligence resources found at permanentequity.com and why we hope this project helps more sellers navigate the diligence process confidently. THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permanentequity.com/diligence CONNECT Want to connect with Permanent Equity? ht…
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Diligence requires a team effort. In Episode 4 of Do Diligence Confidently: Navigating the Due Diligence Process to a Deal, Emily Holdman and Taylor Hall give tips for how to assemble your team internally and how to hire external support from intermediaries and lawyers. THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permane…
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In Episode 3 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Emily Holdman and Tim Hanson explain what the process of entering into a partnership with Permanent Equity looks like from the introductory call to close. THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at: https://www.permanentequity.com/diligence CON…
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Due diligence done right is about building relationships while building the deal. In Episode 2 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Taylor Hall and Tim Hanson explain to David Cover and Sarah George-Waterfield the purpose of diligence, why Permanent Equity approaches it with a posture of being helpful, and wh…
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Due diligence is intense. But it doesn’t have to be mysterious or a gotcha game. In Episode 1 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Tim Hanson and David Cover share why Permanent Equity has open-sourced their diligence process and introduce some of the topics and resources to help sellers and investors navigat…
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John Marsh (Marsh Collective, Redemptification Podcast) cares deeply about people. It’s behind his obsession with restoring irreplaceable real estate in small towns across the Southeast, helping couples rebuild marriages and lives, and connecting individuals with each other and with work that fulfills them and fits their talents and ambitions. John…
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Why did one of the biggest holdco owners & operators sell his holdco? Bill D’Alessandro talks about what led to the decision to sell all but one of his companies, having to let go of being “the Holdco Guy,” advice for entrepreneurs thinking about operating & owning multiple companies, insights on online marketing, & how he sees AI changing the worl…
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What would it look like to approach solving global homelessness with the same spirit of disruption & innovation as a cutting-edge tech start-up? Brett Halger (Co-Founder & CEO of New Story) joins Brent Beshore & David Cover to discuss how New Story is doing just that with 3D printed homes, web3, and experimental tech ventures – and why they are dis…
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What’s your hiring process? Kelie Morgan, Director of Talent Acquisition at Permanent Equity, shares the 8-step hiring playbook she developed to find and hire great talent at the firm and our portfolio companies. Learn how to attract talent more efficiently, screen candidates more thoroughly, and conduct interviews most effectively – and why the mo…
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Claire Hughes Johnson (Google, Stripe) discusses her new book Scaling People: Tactics for Management and Company Building. Claire talks about why she thinks vulnerability is so powerful, the pitfalls of transparency in leadership, how to build systems by building trust, and the difference between management and leadership. LINKS & MENTIONS FROM THI…
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The Permanent Podcast is moving to an every-other-week publishing schedule for the summer so check back next week for our conversation with Claire Hughes Johnson. We are excited to announce a new event called Main Street Summit: a festival for owners, operators, and investors to expand their tools and relationships. Head to https://www.mainstreetsu…
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Morgan Housel (The Psychology of Money) joins Brent Beshore & David Cover to discuss how to build wealth, why people are mad at Morgan, and why most investors are asking the wrong questions – plus, they clear the air on Brent’s online feud with Morgan. LINKS & MENTIONS FROM THIS EPISODE Preorder Morgan’s new book, Same As Ever https://www.penguinra…
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Permanent Equity is hiring for a new 2-year Analyst Program. Emily Holdman (MD) & Tim Hanson (Co-President & CIO) sit down with David Cover & Sarah George-Waterfield to talk about what makes Permanent Equity’s approach to investing different from traditional private equity, what the new analyst role will look like, and why we think working on the P…
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You have a unique set of strengths but you might not know what they are. Because we don’t recognize these "subconscious gifts" we don't know how to flex them effectively. Mark Brooks and David Cover talk about how you can see your strengths and unlock them in yourself and in others. LINKS & MENTIONS FROM THIS EPISODE Sign up for a new daily newslet…
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Brent Beshore talks about the importance of how people experience your brand, your service, and your product in the final installment of 5 Minute Management. LINKS & MENTIONS FROM THIS EPISODE Brent on twitter https:/https://twitter.com/BrentBeshore Brent on LinkedIn https://www.linkedin.com/in/brentbeshore Connect with David on twitter https://twi…
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John Fio (Gravity Blanket, Moon Pals) joins Brent Beshore & David Cover to talk about what it was like to work with Justin Bieber, the importance of finding truth in what you create, why worldbuilding is more important storytelling, and why so many products won’t stand the test of time. LINKS & MENTIONS FROM THIS EPISODE Gravity Blanket https://gra…
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When you have money in the bank, you expect it to be there for your use. But the collapse of Silicon Valley Bank and others that followed have highlighted uncertainties in the system. What happened? And what can you do to mitigate your risk? Our new CFO Nikki Galloway and CIO Tim Hanson sit down with David Cover to share three ways you can mitigate…
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You’re making too many business decisions based on edge cases. Mark Brooks explains why you should be wary of loud voices, your own assumptions, buddy bias, and single bad actors that could lead you to set poor policies, products, or prices. LINKS & MENTIONS FROM THIS EPISODE Sign up for our weekly newsletter for operators, Permanent Playbook: http…
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Chris Powers (Fort Capital) joins Brent Beshore & David Cover to talk about almost losing everything, what changed his life and business for the better, building exceptional teams, the critical importance of real friendship and support, knowing where you’re going to provide the most value and find satisfaction, and prioritizing an operator’s mindse…
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Many business owners and operators are looking at 2023 with trepidation and it’s possible some will be managing in crisis. Mark Brooks shares his insights from over 20 years of managing teams (AOL, The Motley Fool, Permanent Equity) with 16 tips for managing in crisis. LINKS & MENTIONS FROM THIS EPISODE Connect with Mark on twitter https://twitter.…
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Companies don’t stay small on purpose. So how can you scale faster? Anu Hariharan (Gusto, Instacart) discusses the growing pains of going from start-up to success, how to grow as a builder and a manager, the importance of ruthless prioritization, and shares new technologies to help SMBs unlock their operations, and customer support. LINKS & MENTION…
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Is 2023 a good time to sell a business? What is the market for a sale looking like in 2023 compared to the last few years? How does that inform what might lie ahead in the coming months or years? Tim Hanson and Emily Holdman talk about their perspective on the market and share why now is the best time to sell a company. LINKS & MENTIONS FROM THIS E…
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How can you attract and retain top talent? What can small to medium size businesses learn from large companies? What challenges and opportunities lie ahead in this climate? Permanent Equity’s Kelie Morgan and guest Ashley Day give some tips and insights on up-leveling your talent pipeline on this episode of 5 Minute Management. EPISODE LINKS Intere…
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Shane Parrish (The Knowledge Project & Farnam Street) explains why your New Year's resolutions won't last, the importance of ritual, and his most costly mistakes as an investor in the first episode of a new series on the Permanent Podcast called Outside Insights. LINKS & MENTIONS FROM THIS EPISODE Visit Shane's website https://fs.blog/ Shane mentio…
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Permanent Equity has published our 2022 Annual Letter. This conversation with Brent Beshore, Tim Hanson, & Mark Brooks dives deeper into some of the themes and topics explored in the letter: Lessons learned from 15 years of buying and operating small businesses. Read the full letter here: https://www.permanentequity.com/letters Contents: 0:00 Intro…
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Audio Essay - There are thousands of service vendors ready to “solve your small business problems,” and most of them are awful. Small businesses are frequently choosing from a combination of new and subpar options, often without much guidance. Selection bias is real: the best and most experienced typically don’t work on smaller accounts. Here's how…
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Brent & Mark sit down with David to discuss Rule #1 in the Permanent Equity Approach to stewarding companies that care what happens next. It's both essential and aspirational. Also Brent makes repeated ginger jokes (Mark & David both have red hair) and Mark explains why he's the Darth Vader of Permanent Equity.…
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Brent bares all! Well, sort of. David sits down with Permanent Equity founder & CEO Brent Beshore. What starts as a conversation about the Permanent Approach to planning and growth evolves into Brent sharing about his faith journey, telling his most embarrassing moment with an investor, offering tips for sellers who are starting to think about what…
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Permanent Equity stewards companies that care what happens next. When it's time for an owner to start thinking about what happens next for their company, family, employees, and customers, what are their options? It can be an isolating and intimidating responsibility. The Permanent Equity team talks about what options the seller faces and what "next…
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Permanent Equity Managing Directors Emily Holdman and Mark Brooks discuss an operator's framework -- fat, muscle, and bone -- for thinking through cost cutting. Published during the Covid-19 pandemic, the discussion takes into account rapidly changing economic circumstances for small businesses.
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We wrote The Messy Marketplace to make sure you, the seller, are prepared and equipped for the opportunities and challenges of selling your business. In this discussion, Brent Beshore and Emily Holdman briefly summarize the resources contained in the book and invite you to connect with adventur.es to continue the conversation!…
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Congratulations, you've sold your business! The day after you close, you'll be waking up in a brand new world. This episode covers what you can expect - how to communicate your transaction, what it feels like to have "a boss," and even how to deal with seller's remorse. Discussion with Brent Beshore and Emily Holdman starts @ 6:32.…
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There's a joke in private equity that each deal is won and lost at least three times during due diligence. In fact, in the part of the market we cover, the ratio of companies that close after Letter of Intent is reported to be less than 25%! Why is this part of the process so fraught and difficult? In this episode we unpack the practical and emotio…
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You've generated some interest in your business from prospective buyers. What will their next steps be? In this episode, we walk through the typical process a buyer will follow between the initial expression of interest and the draft of an official Letter of Intent. Discussion with Brent Beshore and Emily Holdman starts @ 5:08.…
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You've decided on a buyer or group of buyers to whom you'd like to pitch your company. How do you kick-off the process? And once you do, how should you think about rejection if they decide to pass? In this episode, we give you very practical steps on how to reach your potential buyers of choice and how you should think about a buyer passing on your…
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Now that you've pulled together your marketing materials, it's time to find a buyer. While there are multiple ways to build a market for your company, they each come with tradeoffs. In this episode, we take a look at broad market auctions to hyper-targeting as well as solutions in between and discuss the key considerations for each method. Discussi…
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There are many ways to market a product or service and the same is true for your business. But what does marketing a business look like and what can you do to be prepared for the process? In this episode, we give you a comprehensive checklist of the descriptions, documents, and numbers you'll need to pull together to present your company in the bes…
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If you're used to spending a minimal amount on legal and accounting issues, transaction fees can be a real shocker. But resist the temptation to drive fees as low as possible - the best intermediaries and advisors will often command a higher fee but save you money in the final accounting. In this episode we set expectations on ranges of fees and th…
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Drafting the deal documents is expensive and time-consuming, but also can be a good indicator of progress in negotiations and the buyer's interest in continuing the process. In this episode, we step through the various documents necessary to close a deal and the players and factors that impact this crucial part of the dealmaking process. Discussion…
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