Τα καλύτερα Marketing For Health Coaches podcast (2024)

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#65: Is Social Media Dead? How Health Coaches are Actually Booking Clients 27:48

3d ago27:48

27:48

Whether you love or hate social media, there’s one thing you need to know. Facebook and Instagram have changed dramatically. What once worked fairly easily for health coaches when it comes to getting clients on social media is no longer working. Which means you might feel like you’ve been spinning your wheels creating posts, reels, and stories - wi…

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#64: 4 Things You Can Do Now to Get More Health Coaching Clients in 90 Days 32:27

9d ago32:27

32:27

In this episode you’ll learn: The #1 way to stand out and attract clients How to talk about what you do - in a way that gets people interested The marketing that will move the needle (vs. time wasters that only keep you busy) Links/Resources mentioned on the show: Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-we…

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#63: The 5 Legal Docs You Need as a Health Coach 20:48

17d ago20:48

20:48

As a health coach or nutritionist, it can sometimes be scary not knowing what you need to do to protect yourself legally. In this episode you’ll learn how to protect your income, website, content and your programs. Links/Resources mentioned on the show: Free Legal Guide – “How to Practically Refund-Proof Your Business” DIY Legal Templates Legally E…

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#62: How Long Should Your Health Coaching Program Be? 19:00

24d ago19:00

19:00

One of the questions I get asked the most is “how long should my program be?” When I was a new health coach, I offered a 6-month program because that’s what my health coaching school told me to do. After working with several clients, I began to question whether this was indeed the best length and I experimented with other options. In this episode I…

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#61: How To Sync Your Cycle for More Ease & Flow 39:06

29d ago39:06

39:06

If you have a menstrual cycle, you’re essentially a different person each week of the month. By living and working in sync with each of these four phases, you can further balance your hormones and optimize the energy and resources provided in each phase. In short, your hormones become your superpower, all month long. This process is called Cycle Sy…

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#60: How To Balance A Day Job With Building Your Business 30:20

1M ago30:20

30:20

If you are balancing a day job, parenting, or other time intensive responsibilities, it can feel like a juggling act. In this episode I dive into how to grow your business with fewer hours, without feeling depleted. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan…

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#59: How To Make Sure Your Clients Get Incredible Results 1:03:16

2M ago1:03:16

1:03:16

Most coaches get really excited to sign up new clients. And for good reason! You can’t wait to dive in. And the client is also thrilled to begin working with you. Things start out great. But sometimes, you find that even though you give them recommendations that you know work, they’re not implementing what you've discussed. So you start working wit…

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#58: What To Do When People Say They Can’t Afford To Work With You 20:13

2M ago20:13

20:13

In this episode you’ll learn 4 key reasons people say they can’t afford it, and how to change this The most important thing to do during your initial consultations - that will get people signing up A strategy you can use (that works amazingly well) when your pricing is a stretch for people - without discounting your services Links/Resources mention…

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#57: How to Get Your Next 5 Health Coaching Clients From Your Talks (Without Selling) 19:58

3M ago19:58

19:58

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs. That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success. There is a right way and a wrong way to go about it. In this episode you’ll learn how to give an amazing talk that’s …

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#56: The Biggest Mistakes Health Coaches Make With Their Talks (That Costs Them Clients) 16:12

3M ago16:12

16:12

A mistake that so many coaches make is simply giving informational talks. Instead of giving an information-only talk, you want to follow a proven structure that allows you to give great content, while also setting the audience up to want to work with you. To help you have massive success with your next talk, in this episode I share: The 4 biggest m…

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#55: Why Some Talks Flop (And What To Do Instead) 20:46

3M ago20:46

20:46

When coaches experience zero or just 1 or 2 people showing up to their talks, it’s usually because they’ve put themselves in the role of being responsible for promoting their talk. The way to get more people knowing about your talks - and attending them - is to line up hosts. In this episode you’ll learn: Where you should give talks How to reach ou…

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#54: How To Get People To Show Up For Your Talks (Even If You're Brand New) 17:09

3M ago17:09

17:09

You can have the most amazing talk planned, but if people don’t show up, you’ll always struggle to get clients through giving talks. Tune in to this episode and learn the topics that are so enticing that your ideal clients are motivated and excited to show up! Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Ge…

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#53: How I Got Most of My Clients as a Health Coach 18:37

4M ago18:37

18:37

When I was a health coach, I got most of my clients by giving wellness talks. In this episode I share what I did, and how you can do the same. Whether you’re a new coach or you’ve been in business for a while – giving wellness talks is the strategy that you can count on every time… if done the right way… to bring you new clients and group program p…

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#52: Should You Make Your Health Coaching Program Evergreen? (Pros and Cons) 21:06

4M ago21:06

21:06

In this episode, you’ll learn: 3 questions to ask yourself when deciding whether to go evergreen The key elements you need to sell an evergreen program 3 models to consider for evergreen offerings The monthly list growth you need to make this worthwhile Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Episode 1…

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#51: How to Create a CEO Schedule as a Health Coach 43:02

4M ago43:02

43:02

In this episode, Tracy Hoth shares a refreshing and practical approach to creating a schedule that will work for YOU. It truly blew my mind. You’ll learn: What may be keeping you from having an effective schedule The 5 steps to creating your schedule (taking into account works for your life, the way your brain works, and your energy fluctuations th…

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#50: How to Use (and NOT Use) Facebook Groups as a Health Coach 26:53

4M ago26:53

26:53

I often hear from coaches that they’ve been getting outdated advice about Facebook Groups. Because of that, there’s a lot of confusion and time wasted on Facebook Groups. There are some amazing ways to use Facebook groups, but they may be different than what you think. In this episode, you’ll learn: The ONE strategy I no longer recommend when it co…

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#49: How to Get More Clients Signing Up 24:37

4M ago24:37

24:37

“I’m just scraping by. I love what I do, but I need more clients.” This is what Andrea shared with me a few weeks ago during a free coaching call I hosted for this community. This was such a juicy conversation, that I’ve decided to share it with you in this episode. You’ll hear me doing some detective work to uncover why Andrea might not be getting…

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48: Your List Building Questions Answered 28:01

5M ago28:01

28:01

In this episode, I share my perspective on when you should focus on list building. I also share the very first steps of starting to build an email list - including what makes a good free gift and formulas you can use to create your free gift. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Episode 17: 6 Things…

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#47: When Your Health Coaching Clients Struggle to Make Lasting Changes 1:09:15

5M ago1:09:15

1:09:15

In the episode, you’ll learn: Why some clients have a harder time following through The role your clients’ nervous system plays in their ability to take action How to help clients regulate their nervous system, so they can move forward and take action The one thing you want to avoid when your clients struggle to make progress How to take care of yo…

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#46: The Exact Steps You Need To Sign Up Health Coaching Clients (If You Don’t Have a Big List) 22:37

6M ago22:37

22:37

Signing on new clients is such a thrilling experience, because it means you get to do your work and help people feel better. But you might be wondering… is there a specific process you should use to sign up and onboard new clients that works like a charm? In this episode you’ll learn: How to warm-up potential client and get them pre-sold working wi…

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#45: What Works Best: Debunking Private Coaching vs. Group Programs 17:57

6M ago17:57

17:57

Have you heard that creating a course or a signature group program is the path to success? It sure can be if you’re in a certain place in your business. But creating a group program before you have certain things in place can keep you in money struggle. In this episode I take you through a self-assessment...so you can move forward with confidence i…

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#44: 7 Reasons These Health Coaches Are The Ones Booking Clients 20:27

6M ago20:27

20:27

As it turns out, the coaches that are making a great living, doing what they love are all doing 7 key things. You may be surprised by what some of these things are. Tune in and shave years off your learning curve. In this episode you’ll learn: What you do NOT need to focus on, so you can get out of overwhelm - and save yourself time, money, and ene…

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#43: What It Takes To Stand Out & Attract Clients (Even If You’re A Brand New Health Coach) 24:55

7M ago24:55

24:55

The main way to stand out is by being very specific about who you help and what you help them with. When you do this, you become magnetic to the people who need you the most. I know it can feel tricky (and even make you squirm in your seat) to figure out what your specialty should be - but I’m here to help! In this episode you’ll learn: The 2 mista…

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#42: 2 Steps To Having Your First 5K Month as a Health Coach 37:32

7M ago37:32

37:32

In this episode I share 2 simple ways for you to build confidence and start getting clients. Listen in and discover: How to gain confidence at leading initial consults with potential clients How to fill your calendar with initial consults The simplest (free and low-tech) way to spread the word about your services Links/Resources mentioned on the sh…

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#41: How to Collect & Use Testimonials to Get More Health Coaching Clients 38:42

7M ago38:42

38:42

When you share client testimonials, your potential clients can see themselves in your clients’ experiences. This allows them to start to identify with your clients. And once they do, they begin to see what’s possible for them. They build trust not just in you, but also in themselves and the improved health and wellness they can experience in the fu…

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#40: When a Potential Client Says "I Need to Think About It" 9:30

7M ago9:30

9:30

“I need to think about it…” If you’ve done initial consults with potential clients, you’ve probably heard these words but haven’t known how to respond. And maybe you’ve wondered… is this just code for “I’m not interested?” In this episode I share a simple process that takes the pressure off of clients to make a decision on the spot - while also sup…

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#39: How to Partner With Physicians as a Health Coach 45:47

8M ago45:47

45:47

If you’re looking for ways to attract more clients, you’ve probably thought about getting referrals from physicians. But you might not know how to go about developing a relationship with physicians. In the episode, you’ll learn from Carrie’s experience working with several physicians, including: The types of physicians that are more receptive to wo…

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#38: My 50th Birthday Episode: Big Pivots, Lessons & Celebrations 31:55

8M ago31:55

31:55

It’s been a BIG year for me personally and professionally, so today - my 50th birthday - I’m getting personal and sharing the big shifts and happenings from the year. You’ll hear about… The big life decision I made and how I’ve navigated it The mentors I chose to work with this year (and why) How I navigated a business set-back Why I changed all of…

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#37: Why It's a Mistake to Create a Group Health Coaching Program from Scratch 14:59

9M ago14:59

14:59

A short group program is what I call “an easy yes” offer. I call it this because it’s low cost and low time commitment, which makes it easy for your clients to say YES. AND... once potential clients get a taste of working with, many will realize they want to continue on in your higher-priced private coaching program. That means less hustling to fil…

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#36: Your 2024 Health Coach Promo Calendar 19:48

9M ago19:48

19:48

Ever wonder what to focus on each month and with a plan you can follow? In this episode you’re going to walk away with a: Calendar with when to offer each of your programs Health coach income calculator you can use to reach your revenue goals Simple structure for your business that allows you to make good money doing the work you love! Links/Resour…

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#35: The Programs Your Clients Will Happily Pay For 15:19

9M ago15:19

15:19

There are 3 specific types of programs that clients love. When you offer these programs, you’ll consistently enroll clients with ease - and make a good living without burning out. Tune in and learn how to simplify your business with enticing programs. And, discover how to lead your clients from one program to another - so you get repeat clients. Li…

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#34: Everything You Need to Know About Intuitive Eating (What is IS and What it is NOT) 45:18

9M ago45:18

45:18

When I first heard about Intuitive Eating I thought it was just another mindful eating program with a lot of fluff and not much substance. I didn’t realize that it's an incredibly in-depth and science-backed methodology. I also felt attached to the protocols and food rules I was taught in health coaching school. They gave me a sense of safety. And …

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#33: What to do With Clients Who Are Experiencing Stress, Fatigue, or Low Mood 14:40

10M ago14:40

14:40

In this episode, you’ll learn why using an Intuitive Eating approach with your clients is one of the biggest antidotes to their struggles with stress, fatigue, and low mood. Links/Resources mentioned on the show: Our Done-for-You Intuitive Eating Program is going on sale in a few weeks. This is a 14-day group program with everything you need to pro…

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#32: The Missing Protocol Your Health Coaching Clients Need 45:03

10M ago45:03

45:03

Want to know how to have the biggest impact on your health coaching clients’ lives? Helping them improve their relationship with food and their body. I believe this is the starting point for any effective health coaching program you offer - regardless of your niche. And guess what…it’s one of the easiest ways to become an in-demand health coach. FA…

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#31: Creating Inclusivity in Your Health Coaching Practice 39:30

10M ago39:30

39:30

How can we (as an industry) be more inclusive - so that all people (regardless of their background, identity, and life experience) have coaches and practitioners who welcome them into their practices. I was thrilled and honored to explore this topic with my dear friend and colleague, Functional Medicine Nutritionist and educator, Andrea Nakayama. I…

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#30: How to Work Smarter, Not Harder to Avoid Burnout as a Health Coach 45:04

10M ago45:04

45:04

When you started your health coaching business, were you shocked to realize all the different hats you had to wear, including…Marketer, Writer, Graphic Designer, Bookkeeper, and Web Developer? This is really too much for one person. In the episode, you’ll learn: Shortcuts and processes that will save you hours of time and energy The best ways to us…

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#29: Should You Use Facebook Ads? 32:35

11M ago32:35

32:35

There’s no doubt about it, Facebook ads can be a powerful tool to use to grow your business. But it’s also very common to spend a lot of money on ads, with zero return. So when does it make sense to start using ads for your business? And what types of ads should you start off with? In this episode you’ll learn: 5 things to have in place before runn…

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#28: My #1 Tip to Get Clients Through Partners 14:13

11M ago14:13

14:13

Partnering is one of the quickest ways to get in front of large groups of your ideal clients, grow your list, and get clients. But if you’re like I was in the early days, it can feel intimidating to approach a potential partner. There’s actually an easy way to have amazing partners saying ‘yes’ to promote you to their audience (even if you're a new…

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#27: Tips to Sell With More Ease 25:55

11M ago25:55

25:55

“Sales” often has such a negative connotation, but when selling is done in a heart-centered way, it’s about being of service and helping your potential client make the best decision for themselves. In the episode, you’ll learn: How to start a conversation rejection-free How to use clients’ objections as an opportunity (instead of a brick wall) Magi…

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#26: How to Lead Initial Consults With Potential Clients 37:43

11M ago37:43

37:43

A big stumbling block for many health coaches is not knowing how to have conversations with potential clients that feel natural and comfortable (rather than feeling salesy). In this episode you’ll learn: How to frame the conversation from the beginning, so you’ll never come off as salesy. How to dig into what your potential clients are struggling w…

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#25: What to Do When Your Business Feels Like a Grind 20:15

11M ago20:15

20:15

If you feel like being a health coach sometimes feels like a toxic 9-5 job… with constant pressure, I want you to know that it does NOT have to feel this way. You can have a completely different experience with your business - where it feels joyful, fulfilling, and easeful. In this episode I show you how to shift from your business draining you, to…

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#24: How to Coach Like a Pro 55:57

12M ago55:57

55:57

Your coaching can be a whole lot easier and more effective when you learn how to help your clients make behavioral change. In the episode, you’ll learn: How to empower your clients to take action and make lasting changes The 6-step agenda for fruitful coaching sessions that flow easily What to do if your clients are stuck & not ready for change A s…

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#23: How to Launch Your First Health Coaching Offer 19:00

12M ago19:00

19:00

You don’t need a website or social media to get clients, but you do need a way to get in front of your potential clients. In the episode you’ll learn: One thing you can do every week to really move the needle in your business (that takes less than an hour) How to use simple market research to determine the best places to get the word out about your…

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#22: How to Combine Modalities in Your Health Coaching 12:31

1y ago12:31

12:31

Do you have different skills, interests, passions that you want to bring into your work with clients? In this episode you’ll learn: The big mistake to avoid when combining modalities How to make your offerings even more attractive to potential clients One thing many health coaches offer that actually doesn’t sell Links/Resources mentioned on the sh…

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#21: How to Protect Yourself Legally as a Health Coach 46:10

1y ago46:10

46:10

The legal stuff side of having a health coaching business can feel overwhelming, but it doesn’t have to. That’s why I’m thrilled that attorney & legal coach, Lisa Fraley, joined me for this episode. In the episode, you’ll learn: The biggest mistake that health coaches make when it comes to the law The 2 legal docs you want to have in place, even if…

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#20: Why Clients Hire You 12:25

1y ago12:25

12:25

Most coaches think that clients hire them because of the information they deliver. Other coaches think they get hired because of the transformation they provide. And some of that may be true, but there’s another KEY reason people hire you - which I share in this episode. I also share how to use this to attract more clients… as well as a big mistake…

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#19: The 8 Best Ways to Promote Your Free Gift & Build Your List 13:43

1y ago13:43

13:43

True or False? If you build it, they will come. When it comes to free gifts and list building, I’m sad to say that this is definitely false. The good news is that list building does not need to take a ton of time. It just takes some attention each week. In this episode you’ll learn: Free strategies you can implement without a lot of tech know-how 3…

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#18: How to Create an Enticing Free Gift (That Grows Your List) 15:18

1y ago15:18

15:18

It can be tricky to figure out what type of free gift will draw in your ideal clients. In this episode you’ll learn: Ideas for free gifts that are working well The types of free gifts to be sure to avoid using What to include in your free gift so you can turn your new subscribers into paying clients. Links/Resources mentioned on the show: “5 Client…

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#17: 6 Things You Need to Grow Your List 11:48

1y ago11:48

11:48

As you may have heard me say before, you don’t need one to get clients and fill group programs, but having a list will help you get even more clients with ease. In this episode you’ll learn: The very first step to building your list What to do after you’ve created a free gift (aka lead magnet) 2 pages you need to set-up to build your list Links/Res…

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16: How to Invite People to Work With You During Your Talks (Without Being Salesy) 18:30

1y ago18:30

18:30

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs. That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success. There is a right way and a wrong way to go about it. In this episode you’ll learn how to give an amazing talk that’s …

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