Marketing Espresso δημόσια
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A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
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Un punto di incontro dove si chiacchiera di strategie di marketing e comunicazione. Ma anche idee e pensieri su come migliorare noi stessi e il modo di promuovere il nostro business, usando più psicologia e meno clic. Quindi unisciti al tavolo, ordina un buon caffè e goditi la chiacchierata interagendo con me attraverso Anchor call-ins.
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In questa puntata delle Weekly Insights, spin-off delle Weekly News, parliamo delle campagne più belle (e non solo) di Natale 🤶🏻🧑‍🎄 Gli spot di Natale, non importa come o quando, ci colpiscono sempre. Ma perché? 🎅 Emozione e nostalgia: le campagne natalizie evocano sentimenti di famiglia, gioia e tradizione, creando un legame emotivo con il pubblic…
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It's the last episode for 2024!! How did we get here so quickly? It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead! Major trends I saw this year? The shifting from digital to real-world connections, personalized email marketing, and brand authen…
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Send us a text Episode Summary: In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn n…
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Che cos’è successo questa settimana? 👀 Il non marketing dell’ultimo album di Marracash Trial reel, ora è ufficiale il nuovo aggiornamento IG Le caramelle Galatine diventano anche gelato Il ritorno dell'analogico, Kodak deve potenziare la fabbrica di rullini fotografici Il ritorno dell'analogico, Kodak deve potenziare la fabbrica di rullini fotograf…
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Do you think of planning and roll your eyes? Or maybe you think of planning and get so excited to get paper and coloured pens at the ready! Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.) Whether you…
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Che cos’è successo questa settimana? Brain Rot è la parola dell'anno secondo l'Oxford University KFC lancia Eduardochi: il Tamagotchi ispirato a un cosciotto di pollo Zevia prende in giro la campagna di Coca-Cola e l’uso massivo dell’AI. McDonald's e Netflix insieme per Squid Game TikTok vieta alcuni filtri beauty ai minori di 18 anni Campagna WeRo…
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No doubt you've heard of this term, but what does it actually mean? Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy. Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. But when it comes to using…
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Che cos’è successo questa settimana? McDonald’s sceglie il Grinch come testimonial dei Winter Days. Lo spot di Natale di Apple, “Heartstrings”, ha uno storytelling unico. GameStop, celebre catena di gaming, chiude in Italia. Bialetti e Netflix lanciano una capsule collection a tema Squid Game. L’Australia ha vietato i social media ai minori di 16 a…
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How does understanding your customer and their profile help you with your marketing? In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes. We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer r…
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Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique. So how do we supercharge it? Well have a listen and find out! But for a sneak peak I am going to talk about... The importance of nurturing relationships How…
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Che cos’è successo questa settimana? Jaguar non cambia solo il logo, ma tutta la sua brand identity. Instagram permetterà il reset dell'algoritmo per personalizzare l’esperienza dei contenuti in base ai tuoi interessi attuali, ripartendo quindi da zero. Il gioco del momento è GCC Pokémon Pocket candidato ai The Game Awards 2024. Whatsapp introduce …
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Are you guilty of thinking you can communicate because you can well, talk? Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication? Well, I have communication expert Leesa Shannon back on the po…
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Without fail my annual don't forget to market over the holiday period episode hits your ears... Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost. So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away? Here …
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Che cos’è successo questa settimana? Barilla lancia un nuovo formato di pasta a forma di fiocco di neve. Iniziativa Coop contro la violenza contro le donne sui suoi packaging e il podcast in collab. con Differenza Donna Ti saresti mai aspettato Undertaker come testimonial del Genoa per l'annuncio di una sua maglia? ‘Tutti si stanno cancellando da T…
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We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me. Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it! Dan is sharing with us his innovative strategies th…
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Send us a text Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights. Key Links and Deadlines: • Watch…
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Il brand activism non funziona più? Questo titolo un po' provocatorio vuole far riflettere su come molti brand stiano ridimensionando il loro impegno su diversità e inclusione. Dal 2017, tanti brand hanno iniziato a schierarsi su questioni sociali e diritti civili, con campagne per l’uguaglianza di genere, contro il razzismo e iniziative interne pe…
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Send us a text In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways. I came across Alex w…
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How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them. There is this little old thing we used to do in Marketing called... research. Use feedback from your current, previous, or ideal client to identify their needs and their interests. Through conversations and str…
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Che cos’è successo questa settimana? Arriva l'albero Lego a Milano Attivazione di Netflix per Lidia Poet Ikea apre a Londra il primo ristorante su strada ‘Hanno ucciso l’uomo ragno’, la serie rilancia gli 883. E le canzoni tornano in classifica Da oggi si può comprare l'aria del lago di Como chiusa in un barattolo Disponibile al pre-order le agende…
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Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it. However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer. It's refreshing to si…
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Send us a text Wouldn’t connecting with people already interested in your industry would be great? This episode introduces a powerful and underused LinkedIn lead-generation strategy: using competitors and advocates to expand your audience. By leveraging connections from competitors or supporters, you can reach an audience already primed for your se…
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Reporting is not a dirty word, how to report, what to report on, what do numbers even mean. One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story." Well let me tell you, it is the same with your marketing... I'm taking you on a journey o…
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Send us a text In today’s global business landscape, you don’t have to limit yourself to finding clients in your local area. In this episode, we dive into a powerful strategy for expanding your market reach on LinkedIn: using geographical filters. Whether you’re a coach or a creative business owner, LinkedIn Sales Navigator makes it simple to conne…
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Che cos’è successo questa settimana? Luce è la mascotte del Giubileo per avvicinare i giovani alla Chiesa; Instagram ammette: se hai poche visualizzazioni avrai minore qualità video. La nuova campagna dei Pinguini Tattici Nucleari per il tour negli stadi LEGO illumina la Battersea Power Station con uno spettacolo di proiezioni Temu è sotto indagine…
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So how do you make cashola? Well, I have money expert Justine McClean back to chat just about that. We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts. Justine shares insights from her extensive experience, emphasising t…
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Send us a text In today’s episode of the Kaffeen Espresso podcast, Charlotte Ellis Maldari welcomes back Eman Ismail, email strategist and founder of Eman Copy Co. They discuss how businesses can navigate the changing landscape in 2024 and why email marketing is more important than ever. Top 5 Takeaways: 1.Consistency is key: Send at least one emai…
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The full question was: When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house? So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally. I believe in outsourcing highly technical tasks like AdWords, SEO, and websit…
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Che cos’è successo questa settimana? A New York le confezioni di spaghetti Barilla diventano biglietti per viaggiare in metropolitana Tesco è così ‘iconica’ da poter fare a meno del nome nella sua nuova campagna Sono stati introdotti i reel su LinkedIn Nuova campagna ministeriale contro l'evasione fiscale che fa discutere Iniziativa in stile Willy …
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There aren't many industries tech hasn't revolutionised... Including the world of CFOs, accountants, bookkeepers and numbers ninjas. So today I have Hilary O'Dwyer and we're chatting how to better understand and manage their finances using tools like Xero and Hubdoc. Hilary shares insights on self-serving financial management, running essential rep…
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Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no. There are challenges in creating content that works across all platforms because not all platforms want the same kind of content. However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cro…
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Che cos’è successo questa settimana? Victoria’s Secret, torna la sfilata-show: la nostalgia prevale sul tentativo di rinnovarsi? Dopo una mobilitazione di massa sui social media, sono finalmente tornate le Pringles Dill Pickle Instagram annuncia che le foto e i caroselli con musica sono ora idonei per essere visualizzati nella tab Reels, aiutandoti…
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There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds. But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting? I am joined by my fav content unico…
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When did marketing become "social media?" Well today I am here to remind you that social media shouldn't make up more than 15% of your overall marketing strategy... Want more of my thoughts on social media marketing and where it should fit, then download my White Paper "Social Media Won't Save Your Marketing" Get your copy here. DOWNLOAD MY CONTENT…
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Che cos’è successo questa settimana? Serenis diventa Official Mental Health partner del Pisa - prima volta per una squadra professionistica Una collab. bellissima per gli amanti dei Pokemon. Pokemon x Crocs sarà rilasciata il 17 ottobre. Robotaxi, robovan e robot 'casalinghi', Elon Musk presenta le innovazioni Tesla Friends compie trent'anni, e McD…
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Passive income, either you've been living under a rock or you've heard the hype about Passive income - hell maybe you've been trying to chase this elusive dream. Today I have a real-life master of "passive income" on the show to talk about the realities of it, and is it Reeeaaalllllyyyy passive? Does it live up to the I am laying on a beach and doi…
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Whenever I ask for questions for the poddy Email Marketing questions come at me the most... so lets talk email marketing - I know there's been a few eps on it, but to save you scrolling and because in the past three years there's been shifts, lets talk about it again. I'm covering: What content should be included in EDMs, emphasising making them cl…
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Che cos’è successo questa settimana? Toyota ha annunciato che interromperà la sponsorizzazione di sfilate ed eventi LGBTQ e non promuoverà più iniziative di diversità, equità e inclusione Instagram introduce "Best Practices" una sezione di consigli personalizzati e reel educativi per aiutare le persone a capire come far crescere il proprio profilo …
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Yes you need a website, and yes if it is optimised correctly it WILL drive leads (and therefore sales.) There are plenty of business owners who will happily boast about how they built their business without a website, but imagine how much money they left on the table!! Don't believe me? I have Belinda Irvine back in the hot seat today to talk throu…
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Send us a text 🎧 Unlocking LinkedIn: How to Find Your Ideal Clients Without Posting Content or Ads In this episode, we explore how to leverage LinkedIn Sales Navigator to find your ideal clients without having to create content or run ads. This approach is especially powerful for solopreneurs and small creative businesses that don’t have time or bu…
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Send us a text In this episode, I share the nine essential tools that have made a significant difference in boosting new business efficiency at Kaffeen. As the landscape continues to evolve, so too do the tools we use to streamline our processes, generate quality leads, and drive growth. Whether you’re in a creative agency or any other business loo…
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I’ve never really understood, but always been fascinated by just how enthused people get with their sporting teams… Like why would you cry if they don’t win? Seriously it’s just a game. In my corporate career, I was always getting free tickets to games, and of course, I would go. I went to countless NRL games several swannies matches (AFL) and even…
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Che cos’è successo questa settimana? A 9 anni scrive alla Barilla "vorrei una pasta a forma di tappo per trattenere il sugo". L'azienda produce il prototipo e la spedisce a casa. Instagram introduce il suo nuovo Signature Sound (l'audio finale stile TikTok) Disney+: annunciata la nuova serie dal mondo di Inside Out. Arriva Dream Productions Lando N…
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We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing. Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact …
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In questa puntata delle Weekly Insights, spin-off delle Weekly News, parliamo di Intelligenza Artificiale. Qual è l’evoluzione che sta subendo? Quali sono le questioni da affrontare? Lo abbiamo approfondito con Matteo Aliotta, CEO di LTV. 💻📖 Tool e letture a tema AI - link utili Tool Claude Funziona molto bene per creare pezzi di codice, applicazio…
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The full question gifted to me for this episode was: "If you have next to no marketing in place, of all the places to start, what is the number 1 starting point" Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy." However hear me out, I am going to give you actionable pointers as to …
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Che cos’è successo questa settimana? Tupperware, azienda di contenitori per alimenti, verso il fallimento Amazon dice stop allo smart working TikTok avrà una nuova sezione PayPal fa un refresh della sua brand identity Courtney Summer Myers ha fatto esplodere LinkedIn con un pizzico di creatività Da stagista a CEO. Il nuovo CEO di Nike, Elliot Hill,…
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Don't believe women lead differently than men? Think again... Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits! We're going deep on how the Industrial Revolution changed the way we work... and not for…
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Send us a text We're thrilled to bring you one another of our most loved episodes! Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands. Their impressive clients include Samsun…
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Ahhh yes the age-old debate and constant battle between sales and marketing continues. But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.) I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them th…
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