Τα καλύτερα Managing Marketing podcast (2024)

1
Sean Cummins And Ellie Talk About The State Of The Advertising Industry 1:10:19

7d ago1:10:19

1:10:19

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry. Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his vie…

1
John Pabon And Darren Discuss Navigating The Changing World Of Climate Regulation 53:22

14d ago53:22

53:22

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals. He is just the person we need help us navigate and make sense of the recent changes t…

1
Carolyn Watson And Ellie Chat Life CVs, The Joys and Perils of Freelancing, and THAT Campaign Brief List 36:30

21d ago36:30

36:30

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV’ post. In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work …

1
Will Anstee And Darren Discuss The Role Of Government, Tech Platforms And Advertisers In Protecting Children OnLine 46:04

28d ago46:04

46:04

Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing children and teens using social media and the role parents and familie…

1
Will Anstee And Darren Talk About Minimising The Harm Of Social Media On Children And Teens 44:07

1M ago44:07

44:07

Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent the past 5 years focusing on creating and managing safe, relevant and effective ways of e…

1
Nick Manning, Stephen Wright And Darren Discuss Is Media Transparency A Thing? 50:51

1M ago50:51

50:51

Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not? Reports that various publicly listed holding companies are driving profits through …

1
Chris Walton And Darren Discuss Who Cares About Advertising? 39:32

2M ago39:32

39:32

Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent not a great place to be these days. Many within it are unhappy with t…

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Darren Woolley And Tom Fogden Discuss How Marketers And Procurement Can Better Manager Agency Pitches 1:02:42

2M ago1:02:42

1:02:42

Tom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches …

1
Blaine Callard And Ellie Discuss The CEO’s Perspective On Marketing, Measurement, Modelling And Agencies 58:42

2M ago58:42

58:42

Blaine Callard is the CEO at Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible. In a wide ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO; what marketing teams need to do to influence the C-Suite; …

1
Sharon Zeev Poole, Elzanne Strydom, Dan Beaumont And Darren Discuss Innovation In Marketing Communications 40:52

2M ago40:52

40:52

Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture and Dan Beaumont is the founder and Managing Director of GAME Creative Advisory. Marketers know that the risks brands take today often won’t see results for six months to a year. So given today’s tough economic climate, when compani…

1
Kiaran Geen, Sam Cunliffe, Jake Hird And Darren Talk B2B Superpower Index Trends 44:08

3M ago44:08

44:08

Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B buyer and the difference between winning and losing”. While business…

1
Kylie Ridler-Dutton And Darren Debunking The Myth And Misconceptions Of Pitch Management 49:25

3M ago49:25

49:25

Kylie Ridler-Dutton, TrinityP3’s senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia and has built a reputation for being unflinching fair and firm to both agencies and marketers alike. In that time, she has heard many myths and misconceptions about pitching and pitch mana…

1
Chris Illman And Darren Discuss Innovating Within The Traditions Of A 150-Year-Old Brand 40:27

3M ago40:27

40:27

A year can be a long time in marketing. Technology, data, media channels and more are driving relentless change. But imagine if you take on the responsibility of managing a much-loved brand that has existed for 150 years. What would be the challenges and issues you would be dealing with today? Chris Illman took on that challenge when he joined the …

1
Robyn Sefiani And Anton Talk The Importance Of Reputation Management 41:59

3M ago41:59

41:59

Robyn Sefiani is the founder and President ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the most seasoned pioneers in the world of Corporate PR, has been PR leader of the year, won PR agency of the year, and has spent 12 years prior to setting up Sefiani at Edelman. In this episode she talks about how reputation management has…

1
Kristy Camarillo, Rebecca Den Braber, Renee Murray And Ellie Discuss Diversity, Ethics and Inclusion 1:03:34

4M ago1:03:34

1:03:34

Kristy Camarillo is the GM of The Royals Sydney; Rebecca Den Braber is the GM of Hatched; and Renee Murray is Head of People and Culture at Half Dome. In this episode, Ellie Angell and the group talk about a wide range of DE&I topics, challenges and opportunities; the changes happening in our industry and how effective we are at creating truly incl…

1
Rhys Ryan And Anton Discuss Being On The Front Foot Of Data Breach Crisis Management 49:04

4M ago49:04

49:04

Rhys Ryan is CEO of Porter Novelli Australia and has worked extensively around cyber security and reputation management. He has spent 15 years with Porter Novelli both here in Sydney, Melbourne and the US, as well as a 6 year stint with Edelman in the US too – in New York and San Francisco. In this episode Rhys talks about how to get proactive and …

1
Praveen Narra And Anton Chat About The Evolution Of AI 26:48

4M ago26:48

26:48

Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web products, consultancy, and AI software and digital transformation solutions. He's one of the most seasoned pioneers in AI and the founder and CEO of Tech.us in Silicon Valley. Over the past 23 years, Tech.us has successfully executed o…

1
Ellie Angell And Darren Talk About Being A Trans Woman In An Advertising And Marketing World 38:52

4M ago38:52

38:52

Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media and advertising in Australia, Asia and originally the UK. Her unique perspective on the issues of transpeople working within the advertising and marketing industry and the challenges of coming out to not just family and friends but…

1
Victoria Curro, Amy Toma And Darren Discuss Designing Online Experiences For Gen One 40:11

4M ago40:11

40:11

Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research. One of Australia’s largest and growing demographic is one that has never known the world without the internet. And yet, most of the way …

1
Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing Good 50:44

5M ago50:44

50:44

Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study. ‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith…

1
Trena Blair And Darren Chat What It Takes To Build A Global Brand 38:27

5M ago38:27

38:27

Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is She is also an Amazon number 1 Best Selling Author, International Gold Stevie Award Winner (2022 & 2023), US Growth Specialist, Global Mentor, and a Non-Executive Director. Marketers and their agencies talk about bran…

1
Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis Style 44:49

5M ago44:49

44:49

Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel st…

1
Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing Needs 40:59

5M ago40:59

40:59

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters. One of the examples discussed was the recent appointment of The Mon…

1
Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO? 38:20

6M ago38:20

38:20

Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. No matter what you are reading, watching or l…

1
Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of Marketing 44:24

6M ago44:24

44:24

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met. Kieren, who was heading up the crea…

1
Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising Account 36:28

6M ago36:28

36:28

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution.. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitc…

1
Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency Rosters 36:59

6M ago36:59

36:59

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade …

1
Chris Walton And Darren Review The Last Decade Of Media And the Next 43:02

7M ago43:02

43:02

Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those…

1
Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching 38:46

7M ago38:46

38:46

Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade. Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pi…

1
Lydia Feely And Darren Discuss The State Of Pitching For Marketers 37:14

7M ago37:14

37:14

Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia. Since the pandemic, agencies around the world have been incre…

1
Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI 41:11

7M ago41:11

41:11

Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension. While there is much AI hype around creation and ideation, there is also much caution and concern…

1
Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right 37:28

7M ago37:28

37:28

Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditchin…

1
Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms 39:22

8M ago39:22

39:22

Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and t…

1
Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model 51:55

8M ago51:55

51:55

The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved a…

1
Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia 37:27

8M ago37:27

37:27

Stephen Wright is TrinityP3’s Media Business Director, responsible for managing and facilitating some of this country's most high-profile media pitches for more than a decade. He is here to discuss the implications for media agencies and their pitches based on the State of The Pitch Australia Research results. Since the pandemic, there has been an …

1
The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising 43:25

8M ago43:25

43:25

Since the pandemic, there has been an increasingly vocal call from agencies worldwide to ditch the pitch and trade media have run headlines and opinion pieces claiming the pitch is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic,…

1
James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing 47:21

9M ago47:21

47:21

James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory working with Marketers, Agencies and Media owners to help plan a path to net zero by reducing & removing carbon emissions related to content creation and media activities, and in the process become a force for good. In busines…

1
Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience 42:20

9M ago42:20

42:20

Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the clique many are stu…

1
Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions 46:06

9M ago46:06

46:06

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented. Once upon a time, advertisers would appoint what was known as an agency, record, or…

1
Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For 48:02

10M ago48:02

48:02

Anton Buchner is the Marketing Strategist at Front Foot Marketing, Senior Consultant at TrinityP3 and widely known as the ROI Guy as he has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space and has seen increasing disconnection from proving that it …

1
Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda! 26:25

10M ago26:25

26:25

Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-hou…

1
Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design 47:10

10M ago47:10

47:10

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. Being inside a major Australian beverages company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house agencies, many think about production and maybe medi…

1
Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing 43:20

10M ago43:20

43:20

Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand relationships that support sales and…

1
Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world 35:07

11M ago35:07

35:07

Alana Burnside is the marketing director of the Industry SuperFund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency; the potentially; life-changing importance of superannuation marketing; and the power of consistency in a marketing world often obsessed with the ‘bright, shiny and new’. Listen on…

1
Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media 39:29

11M ago39:29

39:29

Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. Jessica speaks openly and honestly about her career path and the challenges and opportunities it has…

1
Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes 44:48

11M ago44:48

44:48

Sue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb titled The Generation Gap. The MLC TVC can be viewed here on YouTube https://www.youtube.com/watch?v=V1e0apyGASc Her ar…

1
Kerrie Spaagaren And David Discuss the world of the brand experience agency 29:38

11M ago29:38

29:38

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-covid world of brand experience, the need for ideas to be achievable, and the rapid advances in measurement of brand experience effectivene…

1
Nick Hand And Darren Discuss Value Based Pricing For Agency Fees 43:02

1y ago43:02

43:02

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with value based pricing models. Value based pricing or Outpu…

1
Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House 46:23

1y ago46:23

46:23

Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed in-house media and it is interesting that the in-house creative or content side of…

1
Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency 37:22

1y ago37:22

37:22

Hick Hunter is the CEO, ECD and co-founder of Paper Moose, a purpose-driven independent agency where strategy, creative ideas and specialist expertise drives positive change for brands, communities and the environment. They are also a certified B-Corp. The advertising industry is incredibly competitive, with agencies competing for a share of busine…

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