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Discover insights and experiences on relevant topics in the outdoors with Will Cooper, featuring guests from the hunting community and outdoor industry such as Bill Winke, Justin Zarr, PJ Reilly, Joel Turner, and more. Tune in to listen and learn from accomplished individuals in the outdoor space.
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Make Your Mark Podcast

Kay Suthar

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So the big question is this...how did some of the world's top entrepreneurs build, grow, and monetize their businesses whilst standing out from their competitors? Join me, Kay Suthar, as I delve into the world of AI, and all things podcasting. We'll explore how these technologies are revolutionizing community building and changing the podcasting landscape. With expert guests, we'll dive into a wealth of business strategies, to the latest in artificial intelligence. Together, we'll discover t ...
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Make Your Mark

Mark Moyer

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Mark Moyer is a business and career coach for athletes, guiding them through the challenging transition from sport to their next career. He wrote "Win Again", the first job search playbook for athletes. Mark & his guests offer the listener tips and advice on how to make a positive impact and achieve their greatest potential drawing from the athlete’s transition experiences. Check out much more at www.markmoyer.com
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Influential women share their own glass ceiling stories and personal reflections. Guests discuss how they became civically engaged, impacted politics and society, make connections to women who came before them, and examine the challenges that still persist for women today. Visit wbdc.org for more information
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Make Your Mark Online: Website Tips for Personal Brands

Martin Huntbach & Lyndsay Cambridge

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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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MAKE YOUR MARKeting

Pia Larson

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MAKE YOUR MARKeting focuses on insights, strategies, and current digital marketing systems which allow you to avoid confusion, choose the right path, and grow your business. Small business owners are inundated by offers of chop-shop marketing tools and tips; trying to understand which route to pursue can be overwhelming. Pia Larson, entrepreneur and founder of Fingerprint Marketing Agency advises listeners on the mechanics of navigating digital marketing that grows leads and drives business. ...
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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

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The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
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Welcome to Part 1 of the Rut Race series powered by Mathews Archery! In this kickoff episode, we have on our own wildlife biologist Brian Murphy to dive deep into the science of the rut. Discover how deer movement patterns, peak breeding times, and weather all play a role in rut behavior. Brian shares expert insights that hunters can use to maximiz…
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Send us a text In this episode, Kay sits down with Aaminah, CEO of Brown Girl Money, as she shares her powerful journey from corporate burnout to financial empowerment. Amina, a certified business strategist and best-selling author, has transformed the lives of hundreds of women of color through entrepreneurship and smart investing. Join us as we d…
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I have a problem. “Hi… my name is Brian… and I am addicted to tabs.” I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that’s over 100 tabs. As you age, things slow down (I can’t run or jog as fast), and I believe your brain gets full. My memory is still sharp, but I have to admit that there are many more ideas, facts…
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In Part 6 of the In Pursuit Whitetail Series brought to you by Yamaha, Bill Winke sets the stage for November, discussing how to position yourself for the action-packed rut. As October winds down, it's all about preparation—knowing where to be and when to strike. Check Out Everything HuntStand: Download HuntStand Pro Whitetail Download HuntStand Pr…
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In Part 5 of the In Pursuit Whitetail Series brought to you by Yamaha, Bill Winke explores the changing food sources that drive deer movement in October. As deer transition from early-season patterns, understanding where and what they’re eating can make all the difference. Check Out Everything HuntStand: Download HuntStand Pro Whitetail Download Hu…
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In Part 4 of the In Pursuit Whitetail Series brought to you by Yamaha, Bill Winke dives into the October lull and how to stay productive during this notoriously slow period for deer movement. Learn Bill's strategies for maximizing your opportunities and staying in the game when the action cools down. Don't let the lull lull you. Check Out Everythin…
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I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don’t share it with anyone else. It’s going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials once you have voted in an election. The only problem I have n…
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Send us a text Kay sits down with Radha, an inspiring entrepreneur revolutionizing education with her innovative business, Little Craft Boxes. From her background in mainstream teaching to starting her business during the pandemic, Radha's journey is a testament to resilience and creativity. Discover how she's making waves in education by blending …
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In Part 3 of the In Pursuit Whitetail Series, we explore October cold fronts with whitetail expert Bill Winke. Discover why these temperature drops trigger peak deer movement and learn how to read weather patterns, plan hunts, and increase your chances of seeing mature bucks. Check Out Everything HuntStand: Download HuntStand Pro Whitetail Download…
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In this episode of the In Pursuit Whitetail Series, brought to you by Yamaha Outdoors, we sit down with Bill Winke to dive into mid-season adjustments for October. As the deer movement evolves and pre-rut activity ramps up, Bill shares insights on how to adapt your strategies to capitalize on changing conditions. This is part 2 of the series, where…
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In this episode of the In Pursuit Whitetail Series, brought to you by Yamaha Outdoors, we sit down with Bill Winke. He dives into all things deer hunting in October, setting the stage for the upcoming rut. This is part 1 of the series, where we explore key strategies for early to mid-October hunts and how to set yourself up for success. Check Out E…
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Back in the day (circa 2013), I spent a lot of time networking. I attended up to 20 events per month. It has slowed down since, but I have always found some value in networking. That all changed in 2020. The pandemic shut down in-person events and everything went virtual via Zoom. While it decimated some groups, others thrived due to the ability to…
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Send us a text In this episode, Kay brings you an incredible conversation with Facebook ads expert Aggie Meroni! Not only is Aggie a pro at driving business growth with ads, but she’s also a corporate survivor turned accidental entrepreneur. Listen in as Aggie shares her inspiring journey, from navigating toxic workplaces to thriving as a business …
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It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was so successful that…
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Send us a text Join us for an inspiring episode featuring Julie Williams, a remarkable entrepreneur with over 30 years of experience! Julie shares her journey of starting a business at just 17, navigating the ups and downs of entrepreneurship, and the importance of finding your identity as a parent and a professional. Julie is known for her ability…
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In this episode, we sit down with seasoned bowhunter Jared Mills to dive deep into strategies for hunting during the rut. Jared shares his insights on buck behavior, how to capitalize on movement patterns, and tips for setting up the perfect ambush. Check Out Everything HuntStand: Download HuntStand Pro Whitetail Download HuntStand Pro Our Partners…
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I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the boogeyman and content marketing as Superman. Yet, …
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Send us a text Kay is beyond excited to kick off a fresh season of the Make Your Mark Podcast with a twist! This time, She’s interviewing powerhouse women entrepreneurs who have built 7-figure businesses while overcoming incredible challenges. These women are not only business owners, but also mothers, wives, and sisters balancing it all. In this s…
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A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach the same audience, but you run the risk that multiple could…
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Send us a text Unlock Podcast Monetization Secrets! In the final episode of this season, Join Kay as she dives into 3 essential strategies to monetize your podcast, whether you’re just starting or scaling up. Learn how to sell your own products, leverage affiliate links, and sponsor your own show. In this episode, Kay discusses monetizing your podc…
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There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so they fit better with the concepts I am trying to get across t…
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Send us a text Join Kay as she discusses the best strategies for promoting a video podcast. Also giving you tips for promoting a video podcast effectively, ensuring that it not only reaches the right audience but also adds value to your business over the long term. Ready to level up your podcasting game? In this episode of Podcasting 101, Kay dives…
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One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But if you wanted to see it, you could log into an AI image generator …
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Send us a text Thinking of starting a video podcast but are overwhelmed by equipment choices? Join Kay as she breaks it down for you! From choosing affordable, high-quality gear to understanding the essentials like mics, cameras, and lighting, Kay keeps it simple and budget-friendly. Learn why starting with the right setup now can save you time and…
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In this episode, we chit the chat with hilarious guest, Nate Illingsworth, about his weight loss journey. We go off the rails a few times, diving into his love for CrossFit and his bowhunting adventures. Expect plenty of laughs, random rabbit holes, and some solid inspiration along the way. If you’re into fitness, hunting, or just want to hear some…
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Send us a text Are you familiar with the term 'Podfade'? It's a common challenge many podcasters face, where initial enthusiasm fades due to the demands of consistent content creation. In this video, Kay breaks down what Podfade is, how it can drain your energy, and most importantly, how to avoid it. Kay shares practical tips on staying organized, …
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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes org…
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I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow between profit and deficit, and you …
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Send us a text Is podcasting really saturated, or is it just a rumor? Join Kay as ives deep into the buzz spreading across the podcast industry. Don't let fear or misinformation hold you back from launching or growing your podcast! Learn why this rumor is false and how to position your podcast for success despite the competition. In this episode of…
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In today’s episode, we sit down with Scott Newby from Yamaha to dive deep into the 2025 lineup of off-road vehicles. We also chat about Scott's bowhunting journey, and how Yamaha's commitment to outdoor enthusiasts continues to shape the industry. Check Out the 2025 Yamaha Vehicles: HERE Check Out Everything HuntStand: Download HuntStand Pro Whitet…
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I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting.He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection becaus…
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Send us a text Join Kay as she shares the essentials for a successful podcast launch! From understanding if you're truly ready to the key questions you must ask yourself, Kay covers it all. Discover the importance of listening to podcasts, guesting on at least 20 shows, and knowing your 'why.' Plus, get a special giveaway to help you build a solid …
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I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on your way to the top.I believe there are a series of whys. Why are you in or…
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Send us a text Join Kay in this episode as she unveils her proven strategies to get booked on 100 podcasts in just 60 days! Discover how to identify and fill the gaps in your outreach, stand out to podcast hosts, and build lasting relationships that go beyond the interview. Learn the secrets of leaving impactful reviews, making memorable first impr…
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How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business.With today's Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that profits are the main thing to measure i…
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Send us a text In our latest episode, Kay dives into the world of podcast guesting, offering advanced insights for speakers. Discover a powerful AI tool that helps you get booked on more podcasts by crafting the perfect pitch. Kay also shares a detailed self-evaluation method to enhance your speaking skills, focusing on language, body language, and…
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In this episode, Mike Messerer shares his harrowing experience of a traumatic bowhunting accident and the journey to recovery that has followed. Mike's story highlights the importance of being prepared for the unexpected in the field, offering valuable insights into how hunters can proactively safeguard themselves and navigate emergencies. Tune in …
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