Jennifer Quiroz is a fractional marketing and branding expert with over 20 years of experience. She joined us to discuss the evolving landscape of marketing in a post-COVID, AI-driven world. She argues that AI and the pandemic have led to digital fatigue, making traditional performance marketing less effective. Key takeaways from the episode includ…

Having a streamlined, scalable process isn’t just a nice-to-have; it’s essential to growth. Joining me in this episode is Taylor Wilson, CEO and founder of Creative Shizzle. Taylor’s journey has been anything but traditional—from working solo to scaling a team that tackles design needs on a subscription basis. She’s sharing her insights on moving a…

Kristen Moore has helped her fair share of marketing organizations and has been seeing a disturbing trend over the years, the loss of 3 of the 4 Ps of marketing: product, pricing, and place. In this episode we dig into what that means for marketing and some ways we can get them back. Kristen also shares concrete ways to lean into our human-ness for…

Paul Kuhne, a marketing leader with over two decades of experience in a diverse range of roles and industries, talks to us about the crucial role of relationship building in marketing, both internally and externally. He argues that marketers must effectively sell the value of marketing within their organizations, building alliances with leadership,…

Customer experiences can make or break a business. But, how can we modernize these experiences in an age of digital evolution and AI advancements? That's what we're discussing in today’s episode. Joining me is Alex Levin, Co-Founder & CEO of Regal.io, a company that's transforming how businesses connect with customers. We dive into how Regal.io hel…

Tracy Sestili has learned a lot about collaboration from years of leading successful marketing teams and transitioning into a role that saw her also lead the sales team as the Chief Revenue Officer. Listen in as Tracy shares her experience of fostering communication between marketing and sales, and get her thoughts on how to balance leadership visi…

Caitlin Allen has a history of building great marketing teams that get results. In this episode, she discusses how important it's been to work closely with her executive team members, especially during crisis times that require hard pivots (like the COVID pandemic). She also shares how she has learned to handle areas of perceived weakness, and the …

Hikari Senju: Using AI to Optimize Digital Marketing Campaigns There’s no denying it—AI is reshaping the way we think about digital marketing. If you’re curious about how to leverage this technology for better results, you’re in the right place. I’m thrilled to be joined by Hikari Senju, Founder and CEO of Omneky. Hikari’s been at the forefront of …

Matt Anthony has helped a number of companies start growing from zero by embracing creative evolution of his strategy while staying grounded in the marketing fundamentals. We talk about how he creates that first inbound spark through to setting up more mature functions like ABM, and how he sees the current and future of some of our favorite outreac…

Ryan Estes: B2B Selling through Podcasts and Cold Email Is podcasting the hidden gem in B2B marketing that we've all been overlooking? Let's explore how the power of voice and targeted messaging make waves in this digital era. On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast, two platforms that are redefining …

Carrie Reber, a longtime SaaS marketing leader, built an engaged, loyal customer community at Veeam and saw the tremendous value it created for the company and those involved in the community. In this episode, we dig into the story of her community building days and why she thinks it's imperative that we build love and loyalty into our communities.…

Owen Garitty: Upskilling Creatives in the Age of AI The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI? In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative a…

B2B SaaS marketing veteran, Russ Somers, joins us to discuss how the obsession to do more, grow more, and do it faster is leading towards to a crisis of quality and results. We talk about how there is "remarkable power in doing things that don’t scale” and how we can lean back into quality over quantity. Connect With: Russ Somers (Guest): LinkedIn …

Considering the current situation where we are all inundated by the promises of GenAI and the efficiencies it will bring, we discuss with seasoned marketing executive and fractional CMO, Kim Miller, why it's so important to lean on our uniquely human skills and how we can keep the heart in marketing while still having a solid focus on driving reven…

Keith Finger, long-time marketing leader and the self-proclaimed Revenue Detective, talks about how he approaches troubleshooting revenue problems and why we need to consider the full go-to-market picture when dealing with what may seem like a standard "marketing isn't working" issue. Connect With: Keith Finger (Guest): Website // LinkedIn Jenni De…

SEO is the lifeblood of online businesses. A strong strategy can take your business from a small dot on the virtual map to a powerhouse force that all your competitors know and respect. In this episode, I'm chatting with Travis Bliffen, the CEO of Stellar SEO. Since starting his business in 2012, Travis has gone on to foster incredible growth, incr…

Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity. In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level, a digital m…

Branding shapes the perception of your business. By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience. In this exciting episode, we have Jim Heininger, founder of Rebranding Experts, explaining the importance of a well-considered and well-execute…

Businesses are the lifeblood of every economy, and behind every successful venture, lies a journey of strategy, resilience, and grit. On today's episode, I'll be sitting down with a guest who knows this path too well, taking us on this journey and revealing the secret blueprint to business success. My guest, Caleb Talley, Executive Director at Star…

Quality links can make a significant difference in your search engine rankings, driving visibility, authority, In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams …

Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away. In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genu…

The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference. In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn y…

One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence. Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pent…

Marketing's an adrenaline-fueled ride. You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking. In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses. We delve into the pr…

When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition. From the importance of being strategically persistent with SEO…

Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape. But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game? In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned …

Is branding just about eye-catching logos and catchy slogans? In today's competitive market, the essence of branding extends far beyond these superficial elements. This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections. Join me as I welcome Jim Pietruszynski, a se…

Are you ready for 2024? I sure am! As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact. I'm truly pumped for this episode because I'm sharing a goldmine of insights about the 2024 marketing trends that you absolutely cannot afford to miss. You'll discover how LinkedIn is poised to revolutio…

Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis? This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet m…

It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime. This week isn't about the to-do lists or the goals you set for the future. It's about reconnecting with who you are as a person, separate from your role as a worke…

As we navigate the vast sea of content marketing, the question often arises: How do we rise above the noise and get noticed? Answering this query is far from easy, but this episode is dedicated to providing you with some insights to tackle this challenge head-on. I'm thrilled to welcome Skyler Reeves, the innovative founder and CEO of Ardent Growth…

At the heart of any successful media campaign lies the mastery of crafting a compelling press release. In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases, bringing over 25 years of press release distribution expertise to the table. We dive into the framework for creating a compelling release and discuss common pitfalls…

The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are. I'm thrilled to have Jim Kraus, the President of the Buyer's Persona Institute, joining us. With a robust career spanning over two decades, Jim has devoted his expertise to various marketing r…

Today's dynamic market demands more than just being another player; uniqueness is now a critical factor more than ever. Richard Rumelt, in his influential book "The Crux: How Leaders Become Strategists," emphasizes the power of uniqueness. Your unfair advantage isn't just advantageous; it's an indispensable strategic lever. Join me in exploring how…

Churn is a challenge that every business faces, but it's not insurmountable. By understanding the reasons behind churn and implementing effective strategies, you can minimize customer attrition and keep your business thriving. And that's what we aim to do in this episode with our guest, Braid Hall of Churnkey, who has helped many companies boost re…

Business owners, do your numbers drive action or confusion? Let's navigate the landscape of essential financial metrics every agency should monitor, guided by our digital marketing veteran guest, Jon Morris. With a rich background founding EngineBI and Fiscal Advocate, Jon brings a wealth of experience to the discussion. Dive into his insights on h…

As Black Friday approaches and the holiday shopping season gets into full swing, you may be weighing the pros and cons of running a Black Friday promotion for your business. In this episode, I'll take you through my personal considerations as a business owner. I'll discuss whether Black Friday sales are customary in my industry, the potential profi…

Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses. If you're looking to expand your brand and grow your business, understanding how to leverage the power of Amazon can be a game-changer. Our special guest, Mike Begg, the CEO of AMZ Advisers, is no stranger to th…

Scaling a business is a challenging endeavor that requires a combination of strategic thinking, data-driven decision-making, and strong leadership. In this episode, we'll uncover some essential considerations for businesses on the path to growth with my guest, Kurt Uhlir. Kurt is a serial entrepreneur and an experienced consultant, working with est…

Do you ever feel like your marketing strategy is missing the mark? Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing, sharing her insights on how to establish and grow predictable revenue and results. Amy Anderson takes us on a journey through the evolution of her company's target clients, the importance of strategy i…

When done right, a well-crafted sales email can open doors, build relationships, and ultimately lead to conversions. However, with inboxes flooded with messages, standing out and getting results can be a challenge. To shed light on this topic, I'm joined by Monica Badiu, a conversion copywriter with a unique approach to creating sales emails that r…

Seth Godin shakes things up in his book "The Dip" by suggesting that quitting can actually be a smart move. It might sound counterintuitive, but this idea carries some serious weight in the worlds of business, marketing, and entrepreneurship. To dig deeper into this intriguing concept and see how it fits into our entrepreneurial journeys, let's tal…

The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers. A key player in this change is demand generation. It's more than just getting leads; it's about sparking genuine interest in what you offer to boost sales. If you want to learn how to u…

Your brand's story isn't just about the products or services you offer. It's the narrative that differentiates you, resonates with your audience, and fosters customer loyalty. But crafting this narrative isn't always straightforward. What are the secrets to a compelling brand story that not only captures attention but also endures? Let's dive in an…

Imagine if there was a marketing cheat code that could unlock unlimited growth for your business. Sounds too good to be true? In today's episode, we’ll explore a powerful strategy that acts like a cheat code in the world of marketing – a strategy that can help you tap into potentially unlimited leads and prospects. Our focus will be on the art of f…

Are you ready to master the art of crafting emails that don't just secure conversions, but also drive significant sales? Join me as I dive into the world of email mastery with Alex Melone and Andrei Marin, the Co-Founders of CodeCrew. Their insights have the potential to revolutionize your approach. From harnessing the power of A/B testing to under…

If you're looking to expand your reach, boost your credibility, and build your personal brand, appearing as a guest on a popular podcast can be a game-changer. Today, we've got the fantastic Michelle Glogovac in the house – she's THE Podcast Matchmaker™, a top-notch publicist, and the host of the My Simplified Life Podcast. She's all about helping …

As the business world zooms forward in this digital age, face-to-face sales are now more face-to-screen. And guess what? B2B sales aren't trailing behind; they're riding the wave of change! In this insightful episode, I’m joined by none other than Sean Campbell, CEO of Cascade Insights, a leading authority in helping companies seize opportunities i…

Direct response marketing has completely changed the game when it comes to online buying and selling. But at what cost? Has the focus on tracking every click and optimizing conversion rates taken away from the true essence of marketing? In this episode, we dive into how direct response marketing has impacted the industry and whether it has actually…

Can Bud Light's marketing mishap tell us something about our own businesses? Stick around because today we're diving into the marketing failure that caused Bud Light to lose its title as America's beer and experience a massive decline in sales. We'll talk about the beer brand’s infamous marketing campaign and how it wrecked its customer base. From …