Τα καλύτερα Frenemies podcast (2024)

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#30 How to get sh*t done - Productivity hacks 37:08

1y ago37:08

37:08

We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency. The topics discussed in this episode: What factors influence an individual's productivity? How do you improve your ability to focus? What are …

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#29 Burnout Talk with Sally Clarke 38:06

1y ago38:06

38:06

Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout, the symptoms, and the actions you should take when you are spotting the first signs. Find Sally Cla…

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#28 ABM with Casper Rouchmann 30:25

1y ago30:25

30:25

Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. The topics discussed in this episode: Defining the resources …

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#27 Make meetings great again 27:34

1y ago27:34

27:34

Meetings - we all have them, and most likely way too many again. On this episode Julia Hartwig gives her insights on how to ensure that meetings are productive, efficient, and run just as long as needed. She goes through the 3 types of meetings (Recurring meetings, purpose meetings and brainstorms) and shares the guidelines she uses so that every p…

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#26 What I have learned in the first 25 episodes of Frenemies 30:20

1y ago30:20

30:20

By now Julia Hartwig has recorded 25 episodes of Frenemies and interviewed 6 industry experts on the alignment between Sales and Marketing. On this episode Julia sums up what she has learned about Sales and Marketing alignment, why it is so important and the 4 building blocks of a strong alignment. She also talks about what she has personally learn…

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#25 Excelling at Stakeholder Management to progress in your career 28:48

1y ago28:48

28:48

Stakeholder management - just a buzzword or a skill? In episode 25 of Frenemies Julia Hartwig gives insights on how to excel at stakeholder management to progress in your role and career. Stakeholder management is a skill that is often underrated and yet extremely important in any kind of job, but even more so in B2B Sales and Marketing. Julia cove…

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#24 Building a strong Sales & Marketing Alignment with Laura Erdem 38:11

1y ago38:11

38:11

Sales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Mar…

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#23 Q4: What to focus on to drive revenue 31:22

1y ago31:22

31:22

Q4 just a few weeks away! Considering the general trends in the B2B industry this year Q4 is set to be a difficult one - budgets have been cut, the sales cycles are long, and the targets are high. On this episode of Frenemies Julia introduces a variety of initiatives for Marketing, Sales, Product, and Customer Success that actually create impact an…

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TLDL: Paid Media Deep Dive - Key Insights 19:53

1y ago19:53

19:53

Too long; didn't listen edition: You didn't have time to listen to the full paid media deep dive? Listen to the key insights of Julia's paid media talk with Deivis Rupslaukis and learn how you choose paid media platforms, the difference between demand capture and demand creation, and most importantly: paid media tips any marketer should know.…

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#22 Paid Media Deep Dive with Deivis Rupslaukis 45:32

1y ago45:32

45:32

Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years ex…

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#21 How to spot red flags with Jillian Als 31:28

1+ y ago31:28

31:28

The current market is an employers' market making the fight for the perfect B2B leadership role even more competitive. That's why Julia Hartwig is joined by the brilliant Jillian Als on this episode. Jillian is a skilled B2B Marketing leader with more than 15 years of experience, passionate about Sales and Marketing alignment, and currently looking…

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#20 Teams that Sell with Martin Nyvang Mariussen 37:59

1+ y ago37:59

37:59

Creating teams that sell - that is the goal of any B2B company. But how do you get there? To uncover this, Julia Hartwig is joined by Martin Nyvang Mariussen, Partner at Kvadrant Consulting and Co-author of the book "Teams that Sell", in this episode of Frenemies. The topics covered in this episode: B2B teams depend more on collaboration now than e…

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#19 Why the CFO matters with Sara Leander-Pehrson 43:24

1+ y ago43:24

43:24

In episode 19 of Frenemies Julia Hartwig is joined by Sara Leander-Pehrson, the CEO of Prezentor with more than 20 years of sales experience. Together Julia and Sara uncover why the CFO matters in B2B Sales and Marketing and reveal the results of the Sellers' readiness survey 2023 with more than 300 B2B sellers. They discuss what challenges sellers…

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#18 How to startup in 2023 with Marc Denier 31:38

1+ y ago31:38

31:38

In this episode Ahmet and Julia are joined by Marc Denier, the Co-founder of StageSet to talk startup. Together the three discuss how it is to found a startup in a difficult economy, how to prioritize between Sales, Marketing, and Product as well as how to land your first customer. Topics discussed in this episode: Balancing responsibilities as a s…

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NBA Total Recap 38:39

1+ y ago38:39

38:39

Total recap for the NBA. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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#17 Let's talk about price baby 34:51

1+ y ago34:51

34:51

Pricing - in today's B2B world buyers care about prices. So does the price have the power to make it or break it? It certainly does. That's why Julia Hartwig and Ahmet Albayrak talk pricing in this episode. How should you create a pricing strategy and how do you communicate price with buyers? This and many more are discussed in this episode on Fren…

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#16 Sales and Marketing Alignment with Jillian Als 34:47

1+ y ago34:47

34:47

In this episode of Frenemies Julia is joined by Jillian Als, the VP of Marketing at Tricent. The two discuss how Marketing leaders can approach and ensure a close alignment between Sales and Marketing in B2B SaaS companies. They talk about their challenges they had working with Sales, the main benefits of a close alignment, and how their relationsh…

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#15 Our Confessions: Sales and Marketing activities we're not proud of 35:33

1+ y ago35:33

35:33

Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they …

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#14 How Brands impact our decision-making 31:05

1+ y ago31:05

31:05

Brand awareness - every B2B is currently trying to build and increase their brand awareness, but why is it so important? In this episode Julia and Ahmet take a deep dive into the psychological impact brands have on our decision-making, and how B2B companies can use this to build their brand and create demand in the market. The topics discussed in t…

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#13 How to use AI to be more efficient 34:20

1+ y ago34:20

34:20

Everyone is talking about it, everyone has tested it, and everyone has implemented it - AI. In this episode Ahmet and Julia discuss the AI-based tools they use to get more efficient in their everyday work in B2B Sales and Marketing. They take a deep dive into the use cases for the different tools and tasks. The 4 use cases discussed in this episode…

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#12 How to land your dream job 34:24

1+ y ago34:24

34:24

Go get your dream job! In this episode Julia and Ahmet share their best tips and tricks to land your dream job in Sales and Marketing. This episode is especially useful for newcomers who are looking to land their first job in the B2B industry, but also has lots of tips for everyone else that wants to go on a successful job hunt. Topics discussed in…

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#11 Playbooks - What we need and why 30:03

1+ y ago30:03

30:03

Playbooks, by now they're a buzzword, and yet too many B2B companies fail at creating, maintaining, and implementing playbooks that Sales and Marketing need. In this episode Ahmet and Julia dive deeper into what kind of playbooks are needed, why they're important, and what needs to be in them. Topics discussed in the episode: Do playbooks reduce cr…

1
#10 Tech Talk - The perfect tech stack 28:09

1+ y ago28:09

28:09

The tech stack is much talked about and in this episode Julia and Ahmet take a deep dive into the tools and solutions Sales and Marketing need. This is an episode full of name dropping, recommendation, and useful tips on the most important sales and marketing tools that make a difference in the day-to-day work of busy marketers and sellers. Topics …

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#9 Training and Onboarding: What do we need? 34:27

1+ y ago34:27

34:27

As both Julia and Ahmet started new jobs four months ago they are talking onboarding and training in this episode focusing on what training Sales and Marketing need to perform at their best. Topics they discuss in this episode: What does Marketing need to know to be fully onboarded? What does the perfect Sales onboarding look like? How onboarding d…

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#8 How did we end up here? 30:42

1+ y ago30:42

30:42

This episode is a personal one: Ahmet and Julia take a tour back memory lane and talk about their first work experiences, how they ended up pursuing careers in Sales and Marketing, and how they ended up doing a podcast. Most importantly, in this episode they discuss what they truly love about Sales and Marketing.…

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#7 Why we hate Sales 34:45

1+ y ago34:45

34:45

We need Sales - all of us can agree on that in the B2B industry. But we also hate Sales. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about Sales. While Julia has a lot of experience being a prospect and working with the Sales department, Ahmet gives an i…

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#6 Why we hate Marketing 30:55

2y ago30:55

30:55

We love marketing, but we also hate marketing. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about marketing. Naturally, Ahmet has a lot of experience collaborating or not collaborating with the Marketing department. Julia uncovers what she hates about mar…

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Frenemies Honors Award Show 1:19:32

2y ago1:19:32

1:19:32

WELCOME to the greatest awards show in sports! This is the Frenemies Honors! In this episode we crown the winners of the MVP, OPOY, DPOY, OROY, DROY, COTY, CPOY, and most importantly we will crown the Frenemies Man of the Year and the Frenemies Failure of the Year! --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support…

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Why Empathy is the best quality you can have 5:01

2y ago5:01

5:01

This week there is no episode of Frenemies, because we are using our reach to raise awareness to support Turkey in this situation. Your help and your donation is needed to support the affected people and areas who lost their homes, their family members, and their livelihood. Here is the list of organizations that are safe and need any donation: AFA…

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#5 Buzzword Bingo 34:43

2y ago34:43

34:43

We're playing buzzword bingo - covering the most important buzzwords in the world of B2B Sales and Marketing. Naturally, Julia and Ahmet drift off from talking buzzwords to talking about the challenges in Marketing and Sales and the collaboration between the two departments. Questions discussed in the episode are: What is high quality content? How …

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NBA Midseason Review and Recap 42:26

2y ago42:26

42:26

The NFL season is coming to a close but that means the NBA is heating up! In todays episode we have a lot to unpack. The Celtics look like the team to beat in the East but the Bucks and Sixers are within earshot. Out West the Nuggets are in first again thanks to MVP Front Runner Nikola Jokic. We discuss the biggest threats to both teams and to Joki…

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#4 Our 2022 Fuckups 40:18

2y ago40:18

40:18

In this episode of Frenemies Julia and Ahmet talk about what nobody really wants to talk about: their fuckups. What did they fail at in 2022, did they learn anything from their fuckups, and can you turn fuckups into wins? The fuckups they cover in this episode: A Sales gift gone wrong Job interviews The long list of Marketing fuckups Non-functionin…

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#3 Start of year vs. End of year - pick your poison 31:08

2y ago31:08

31:08

In this episode of Frenemies Ahmet and Julia talk about the Start of the calendar year versus the end of the calendar year. Each of these time periods has its own challenges and they talk about how Sales and Marketing experience these periods, which one is easier for each department, what trends they typically see going on, and what people should b…

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#2 Why are Sales and Marketing Frenemies? 29:49

2y ago29:49

29:49

In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet). Questions they discuss in this episode: Why do Sales and Marketing have different targets? Can Sales and Marketing actually listen to each othe…

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#1 Let's talk Basics 29:19

2y ago29:19

29:19

What is all of this even about?! In their first episode of Frenemies Julia and Ahmet talk about the basics: what is Sales and what is Marketing? To spice things up, each of them created their own definitions of Sales and Marketing to uncover the prejudices each of them has of the other area. Other questions they discuss include: Is Marketing all ab…

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NFL Divisional Round - Frenemies Football 41:59

2y ago41:59

41:59

The Frenemies discuss the NFL Divisional Round in todays episode. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Wild Card Preview - Frenemies Football 46:39

2y ago46:39

46:39

The Frenemies discuss the wild card matchups for this week of the NFL. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Week 18 Pick’em - Frenemies Football 44:56

2y ago44:56

44:56

Pick'em for week 18 of the NFL season and recap for week 17. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Pick’em Week 17: Happy New Years! Except to Nathaniel Hackett 38:32

2y ago38:32

38:32

Happy New Years to all our Frenemies listeners! Thank you for such an incredible year of support! In todays episode we go over more than just our pick’ems. Gambling is now legal in Ohio so on 2-3 years we will have our own gambling section. Hunter was rubbed the wrong way by the Bears but the right way by Cinnamon who may have just saved our belove…

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NFL Pick’em Week 14: Bakers Back 38:31

2y ago38:31

38:31

Guess who’s back again! It’s Baker! Jack and carter could not have been more excited for the return and both have vastly different opinions on how his career will go following his NFC Player of the Week. We have a battle of the bottom when it comes to the Broncos and Cardinals. Kyler’s out for the year but some say Colt McCoy is a better fit for th…

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NFL Week 11 Pick’em: Jake makes his third massive wager! 33:18

2y ago33:18

33:18

The NFL had a fantastic week 11 and the Frenemies made their picks for their game. Hunter, Carter, and Jack are battling for that first place spot in the Pick’ems. Jake however had a new battle this week. Historically, Jake has made massive wagers such as a pierced nipple and getting punched by a D-1 defensive tackle. In this episode, jake was so d…

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NFL Pick’em Week 11 28:07

2y ago28:07

28:07

We have yet another action packed week of NFL football! The Bills are the first team with a winning record to host a game in Detroit since 2019, the panthers are starting Baker again, and Jeff Saturday is trying to go 2-0 as a head coach! Tune in for our picks--- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support…

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NFL Week 10 Pick'em - Frenemies Football 26:24

2y ago26:24

26:24

Week 10 of the NFL leaves many to anticipate whats going to happen, in todays episode we pick our predictions for the week to come. NFL in Germany? --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Week 8 Recap - Frenemies Football 1:00:46

2y ago1:00:46

1:00:46

NFL Football week 8 recap with the Frenemies. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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The MLB Has CHEATED the Guardians 29:03

2y ago29:03

29:03

The MLB has cheated the Cleveland Guardians in there games with the New York Yankees, from the postponed games, and the stacking the odds against us. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Week 5 Recap - Frenemies Football 1:02:12

2y ago1:02:12

1:02:12

Today we Recap the 5th week of the NFL season and go through the picks that we made. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Week 6 Pick'em - Frenemies Football 30:48

2y ago30:48

30:48

Week 6 of the NFL leaves many to anticipate whats going to happen, in todays episode we pick our predictions for the week to come. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Week 5 Predictions 29:44

2y ago29:44

29:44

Predictions for 5th week of the NFL season, the boys get into it. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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NFL Week 4 Pick em - The Jags are Coming 44:50

2y ago44:50

44:50

We’re there games into the NFL season and the stars are just beginning to align for certain teams. The chargers were super bowl favorites all of three weeks ago and now they look to be in jeopardy of missing the playoffs after a 1-2 start riddled with injuries. We have some surprises at 2-1 like the Giants and Cowboys in the NFC East. The jaguars a…

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NFL Week 3 Recap - Are the Dolphins Legit? 58:04

2y ago58:04

58:04

Frenemies discuss week 3 of the NFL season and how good the dolphins could be this year. --- Support this podcast: https://podcasters.spotify.com/pod/show/fsports/support

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