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The Encore Entrepreneur offers business tips and strategies for midlife business owners. coaches, consultants and solopreneurs. Whether you're facing digital overwhelm, navigating new technology, or battling imposter syndrome, this podcast simplifies business, marketing, and entrepreneurship, making it accessible and actionable. Educational, motivational, and fun episodes offer guidance to help turn experience into success. If you remember typewriters, carbon paper, and bag phones, you're in ...
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In this episode of The Encore Entrepreneur Podcast, Lori speaks with Sara Hart, founder of Prime Spark, about ageism and women's empowerment for those over 55. Part of the "Encore Stories" series, the episode highlights Sara's journey from corporate life to advocating for older women. They discuss societal perceptions of aging, personal experiences…
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In this episode of "The Encore Entrepreneur," Lori emphasizes the importance of establishing a solid foundation for business success. Drawing parallels between a business and a home, she highlights the necessity of foundational elements like a business plan, core values, and market positioning. Sharing personal experiences from starting a web desig…
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In this episode, Lori welcomes Nikki Green, a life and business resiliency expert, to discuss the essential foundations for building a successful business. They explore the critical mindset shifts required for transitioning from an employee to an entrepreneur, emphasizing the importance of financial literacy, understanding revenue streams, and effe…
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This episode explores the art of acquiring clients through speaking engagements. Lori highlights the benefits of speaking from various platforms, such as stages, podcasts, and live events, to establish authority and build trust. Lori discusses common mistakes, like failing to have a clear call to action and overloading the audience with information…
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In this episode, Lori hosts Jackie Lapin, founder of SpeakerTunity and Conscious Media Relations, to discuss strategies for speakers to market themselves and secure speaking engagements. They cover the importance of understanding one's audience, the benefits of both paid and unpaid speaking opportunities, and the necessity of having the right promo…
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In this episode, Lori explores stage fright in business contexts, such as networking events, public speaking, and one-on-one conversations. Reflecting on personal experiences and insights, Lori discusses how stage fright can impact business success. Emphasizing confidence and preparation, the episode offers practical strategies to manage anxiety, i…
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In this episode of The Encore Entrepreneur Podcast, Lori talks with guest Diann Alexander, a "confidence catalyst," to discuss overcoming stage fright and building confidence. Diann shares her journey from teaching voice and performance to online coaching during the pandemic. She offers practical techniques for managing anxiety, such as breathing e…
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In this episode, Lori welcomes Merri-Jo Hillaker, founder of the Global Mindset Mastery Association, to discuss the pivotal role of mindset in personal and professional growth. Titled "The Mindset of Mindset," the episode explores how limiting beliefs, often formed in childhood, can hinder individuals from achieving their best lives. Merri-Jo empha…
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In this podcast episode, Lori explores the theme of vulnerability in entrepreneurship, focusing on visibility and public engagement. She discusses how sharing personal experiences, including challenges and mistakes, can build trust and connection with an audience. Lori emphasizes finding a balance between openness and professionalism, offering prac…
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes KimEntrepreneurs Rocket Fuel berly Crowe from Speaker's Playhouse to discuss leveraging speaking opportunities for business growth. Kimberly emphasizes the importance of visibility and shares strategies for entrepreneurs, coaches, authors, and healers to get seen and heard through pl…
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In this episode of "The Encore Entrepreneur," Lori delves into the significance of professionalism, appearance, and confidence in the workplace. She explores generational differences, noting that older generations often link professional attire with respect and credibility, while younger generations value individuality and comfort. Lori underscores…
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In this episode, Lori and Deborah Fawaz, a personal stylist and makeup artist, delve into the significance of appearance, color analysis, makeup, and clothing choices. Lori underscores the impact of first impressions, while Deborah explains color analysis and its role in selecting suitable clothing and makeup. They discuss the importance of makeup …
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In this podcast episode, Lori underscores the importance of visibility for entrepreneurs and explores various strategies to achieve it. She highlights the benefits of being active on social media, in-person stages, and virtual stages. Practical tips are provided for succeeding on virtual stages, such as using good equipment and engaging effectively…
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes guest Krista Martin to discuss the strategic use of speaking to grow a business. Krista emphasizes the importance of leveraging speaking engagements to position oneself as an authority, create quick income leaps, and attract committed clients. They explore challenges women face in va…
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In this episode, Lori dives into the crucial topic of money management—vital for both new entrepreneurs and seasoned business owners. Managing your business finances goes beyond basic bookkeeping; it’s about making strategic decisions that foster long-term stability and growth. Lori talks about the top ten financial habits that successful entrepren…
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes financial transformation strategist Robbie Mathews. Robbie discusses the critical need for Americans to improve their financial habits, noting that over 50% have less than $1000 saved. She emphasizes understanding spending habits, setting financial goals, and distinguishing between n…
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In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh's diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in busines…
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In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email. Various…
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In this episode of "The Encore Entrepreneur," Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems. Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business's world, rather than just a freebie with little perc…
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In today's episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services. Lori provides practical advice on managing cash flow, reducing expens…
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In this episode of the Encore Entrepreneur Podcast, Lori welcomes Debra Morrison, founder of Women Navigating Finances. Debra discusses her mission to empower mature women in managing their finances by providing unbiased guidance and addressing the emotional aspects of money management, including grief. She introduces the concept of intentional wea…
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Today's episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples. Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explor…
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In today's episode, Lori and Linda Cain explore the world of retreats and events. Linda, from Blue Diamond Events, shares her expertise on planning and hosting various types of retreats. She emphasizes the importance of having a clear purpose, budget, and understanding of the contracts to avoid hidden costs. They discuss the benefits of retreats fo…
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In this episode of the Encore Entrepreneur podcast, Lori speaks with Diann Wingert, a former psychotherapist turned coach for ADHD entrepreneurs. They delve into the unique challenges and strengths of entrepreneurs with ADHD, discussing how traits like impulsivity and a high tolerance for risk can be advantageous, while issues like time blindness a…
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In this podcast episode, Lori shares her journey and insights on changing a business's direction. Drawing inspiration from a previous guest, Michelle Abraham, the host recounts her shift from website design to business coaching and consulting. She stresses the importance of self-discovery, recognizing personal strengths, and thorough market researc…
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In today's episode, Lori catches up with visibility expert Michelle Abraham. They reminisce about past encounters and discuss Michelle's career shift from leading a successful podcasting agency to focusing on helping others increase their visibility through aligned adventures and masterminds. Michelle, who embraces a unique off-the-grid lifestyle, …
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In this episode, Lori explores human design, a concept that blends spirituality and practicality to enhance decision-making and communication in business. There are four different human types found in human design. Generators, manifesters, projectors, and reflectors—each illustrated with examples of celebrities like Beyoncé and Barack Obama. Lori e…
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In this episode, Lori interviews Nattalee Lillico, an expert in human design. Nattalee shares how she helps clients uncover their unique genius using human design, a system that combines birth information with elements of astrology, the chakra system, and the Kabbalah to guide personal and business development. She discusses the dynamic nature of h…
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In this episode of the Encore Entrepreneur Podcast, Lori explores the crucial role of confidence in entrepreneurship. She defines confidence as belief in oneself and one's vision, stressing the importance of setting and achieving goals to build this trait. Lori cites Oprah Winfrey, Elon Musk, Serena Williams, Beyoncé, and Dwayne "The Rock" Johnson …
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In this episode, Lori interviews Cindy J Holbrook, the Visibility Wiz, about the importance of aligning business strategies with personal values and embracing individuality. Cindy shares her journey from divorce to dating coach, emphasizing the significance of loving one's business. They discuss transformation, personal branding, and the necessity …
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In this episode of the Encore Entrepreneur Podcast, Lori highlights the importance of a clear, relevant, and engaging 30 to 60-second pitch for entrepreneurs. She advises on how to create a compelling message with a strong hook, value proposition, and call to action, tailored to the audience's needs. Lori emphasizes the significance of first impres…
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In this episode of "Encore Entrepreneur," Lori and marketing expert Nicki Chang-Powless discuss the intricacies of marketing and messaging for small businesses. Nicki shares her expertise in helping entrepreneurs who are overwhelmed by marketing options to find the best strategies for their businesses. She emphasizes the importance of clear messagi…
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In this episode Lori celebrates 200 episodes and reflects on her podcast journey. She discusses the importance of quality equipment as well as her experiences at podcast conventions like Podcast Movement and Podfest, emphasizing networking and self-promotion. Despite voice issues, the host is grateful for the podcast's growth and her supportive com…
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In this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it…
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In this episode of The Encore Entrepreneur Podcast, Lori welcomes Anita Henderson, an author coach and book publishing strategist. Anita shares her wisdom on the impact of writing business books to bolster professional visibility. They explore various types of business books, including memoirs and instructional guides, and discuss Anita's own journ…
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In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting s…
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In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results. They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for r…
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In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system, is introduced, suggesting its use in attracting the ideal client. Lori advis…
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In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their busin…
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In this Encore Stories edition of the Encore Entrepreneur Podcast, Lori welcomes Anjel Hartwell, a consultant, author, speaker, and podcast host with a remarkable journey. They reminisce about their meeting at the New Media Summit and the pivotal moment before the COVID-19 shutdown. Anjel credits her spiritual awakening for her transformation from …
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In today's episode of "Encore Entrepreneur," Lori discusses the value of masterminds in business growth, drawing from Napoleon Hill's concept of coordinated effort among peers. Lori explains how masterminds offer a platform for collective knowledge, skill-sharing, and networking, emphasizing the importance of choosing the right group that aligns wi…
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In today's episode, Lori introduces Jay Fairbrother, a seasoned expert in masterminds with 25 years of experience. They delve into the intricacies of mastermind groups, discussing their exclusive and collaborative nature, which can significantly elevate their perceived value. Jay explains how masterminds can be leveraged by those with access to ind…
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In this episode, Lori explores the benefits and strategies for becoming a TEDx speaker, following up on insights from TEDx coach Erin Lomen-Jeck. Lori covers the credibility, visibility, and networking opportunities that come with giving a TEDx talk, as well as its potential to boost your personal brand and act as a marketing tool. Lori offers advi…
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In this podcast episode, Lori interviews Erin Loman-Jeck, a speaking coach and TED speaking coach. They discuss Erin's journey from aspiring dolphin trainer to becoming a speaking coach, emphasizing the importance of nonverbal communication, vocal tonality, storytelling, and word choice in engaging an audience. Erin shares insights on how to make a…
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In this episode of the Encore Entrepreneur podcast, Lori explores the traits and strategies of high performers, referencing experts like Tony Robbins and Brendon Burchard. She discusses how high performers excel through productivity, attention to detail, and a goal-oriented approach. Lori offers advice on using technology, prioritizing tasks, deleg…
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In this podcast episode, host Lori interviews high-performance coach Sally Arkell Bowles. They talk all about the concept of high performance and strategies for achieving ambitious goals. Sally shares her journey from fashion buyer to corporate leadership and eventually becoming an entrepreneur and coach. She emphasizes the importance of setting ma…
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In thie Encore Stories edition of the Encore Entrepreneur Podcast, Lori interviews Ruthie Gray, a business coach and content marketer. Ruthie discusses her journey from being a mother to becoming an entrepreneur, starting with her parenting blog and evolving into coaching and group coaching. She emphasizes the importance of having a website and not…
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In this episode of "The Encore Entrepreneur," Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field. The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book con…
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Today, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda's journey from participating in a collaboration book to becoming a successful publisher. Lynda shares her story of overcoming fears, including her "Year of Fears" challenge and her transition from not being a reader or writer to publis…
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In this today's episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against ov…
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