Τα καλύτερα Digital Storytelling podcast (2024)

1
The Foundation of Ads that Sell... 40:32

17d ago40:32

40:32

Your ads needs to result in sales not just likes. Shannon Peel digs into the role of advertising and marketing to discover how to craft content that results in sales, the first step has nothing to do with creation... Learn the steps to building the foundation of strong advertising and marketing in the Lessons in Advertising / Marketing Series of Br…

1
Quizzes Make Great Lead Magnets 20:39

1+ y ago20:39

20:39

Ae you trying to build your email list? Shannon Peel talked with Catherine O'Leary the Quiz Queen about how she utilizes quizzes to grow her business. At the very top of your marketing funnel you need a first step people can take to say, "Hey I'm interested in this topic." Once you have that ... You can build a path for people to take to your 'BUY'…

1
Getting your website to convert 21:19

2y ago21:19

21:19

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it …

1
Use Publicity to Stand Out in today's Digital Marketplace 41:02

2y ago41:02

41:02

Are you struggling to get people to take you seriously? Maybe you need some publicity to gain credibility and authority in the marketplace. Today, Shannon Peel spoke with Lilian Sue, PR specialist and Publicity Coach, about why brands need publicity and how to go about getting it. If you want to increase the credibility of your brand, be seen by bi…

1
Stop Hiding and Step Out as The Brand of Your Business 21:03

2y ago21:03

21:03

Are you struggling to get people to take interest in your business' story? In today's episode Shannon Peel talks with Krystal Vernee from Simply She about how she helps businesses connect with their audiences by being the brand. They talk about how to connect with audiences online, how to relate to your audience and be the brand people choose. If y…

1
Comics, Novels, and Brand Storytelling 39:19

2y ago39:19

39:19

What do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sha…

1
Solopreneur Inc 49:06

2y ago49:06

49:06

Are you a one person show trying to get ahead? Shannon Peel talks with Solopreneur Inc's Larry Kaul about how to make it as a solopreneur in today's digital landscape. The micro business owner wears all the hats and struggles to keep up with their competitors who have teams to drive their businesses forward. In this episode we talk about what a sol…

1
Lead Gen and Marketing Funnels to Grow Your Business 51:23

2y ago51:23

51:23

Do you want to know how to get more out of your marketing funnel? Shannon Peel talked with Dadpreneur, Alex Oliveira to talk about lead gen, funnels, and how to attract the right clients your brand. Alex puts family first and built a successful business helping brands to increase their leads, develop their marketing funnels, and make the sale. If y…

1
Brand Therapy 43:36

2y ago43:36

43:36

Is your message creating the impact you want? Today, Shannon talks with Max Gerson from Brand Wolfe about brand therapy. What is Brand therapy? It is about making sure. you brand message is making the impact you want it to make. This is a deep conversation about brand messaging and creating a strategy that works for your brand. It strikes at the co…

1
Making Money as a Creative Person 38:55

2y ago38:55

38:55

Are you a creative business person struggling to make a buck? Shannon talks with Daniel Hess from To Tony Productions about the life of a creative business person and what you need to know about making money as a creative. Creative people are highly talented at creating but struggle with the business side. Daniel shares his insights about the pitfa…

1
Maximizing Onsite Conversions and SEO 34:18

2y ago34:18

34:18

Are you struggling to get organic traffic for your website? Shannon talked with Brandon Leibowitz about what the important things are when it comes to optimizing your site for Google. They talked about keywords, backlinks, website structure, and design to increase conversions. How you tell your brand story on your website matters when it comes to g…

1
Finding Your Brand's True North 22:42

2y ago22:42

22:42

How can you get your brand to stand out? Today, I talked with brand strategy expert Lauren Clemett about how to stand out online and make an impression on your ideal audience. We talked about niching, social media, and leveraging your expertise to build a business. Do what you love and get paid well for it - I need this advice, what about you? This…

1
How a Commercial got over 100 Million Views and made Millions 55:35

2y ago55:35

55:35

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a bu…

1
Communicating to Make a Big Impact with YOUR Audience 59:50

2y ago59:50

59:50

Want to make a better impact with your audience, co-workers, friends, and family? Being a strong communicator is key to getting the attention of others and ensuring your brand has a clear message. In this episode I talked with Nausheen I. Chen about how she helps people become better communicators and by doing so, achieve their goals. If you are a …

1
Story of Advertising told by an Adman 41:50

2y ago41:50

41:50

Advertising has its own story and who better than John Follis, a Madison Avenue Adman to tell the story about his experiences working in the fast paced world of New York City. I talked with John about how he got into advertising, his award winning career helping some big name brands tell their brand stories to the marketplace, and how digital has c…

1
Two Women and a Cannabis Story 36:41

2y ago36:41

36:41

When Corrine Swenson and Kim Sam decided to open a retail store, their family and friends were shocked the product was cannabis, mostly because they were not viewed as the type of people who would be associated with that industry. I talked to these best friends who found the courage to leave their secure public sector jobs to open a cannabis retail…

1
A Sense Meets Sizzle Brand Story 34:24

2y ago34:24

34:24

I talk with Nicholas Jeffery, CEO of RAYL, about what a brand is and how to build a global company with a remote team of work from homers spread across five continents. He shares his raison d'être and how he plans on changing banking for small and medium sized businesses by using data to bring empathy and understanding to the relationship between a…

1
It's a Secret Brand Story 22:54

2+ y ago22:54

22:54

Is your brand story a secret? Do you know what you are known for or is it a secret? We all want to know the secret to success and why some people rise while others stumble. In this podcast episode, Shannon Peel, talks about how to ensure your brand story is clearly understood by your audience and no longer a secret. If you are wondering how to make…

1
Connecting to an Audience's Unconscious Mind 32:56

2+ y ago32:56

32:56

Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media are there to distract them when they don't have anything better to do. So, how can you make sure that your…

1
Solving Problems Creatively 37:53

2+ y ago37:53

37:53

Are you up against a problem and unsure how to move forward? Shannon Peel talked with Gabriela Pulido from Scalto about problem solving, processes, core values, and how to tell your brand's message. There is a lot of different ideas in this episode about how to find the solutions for your communications efforts. If you want to find a creative solut…

1
How to Tell the Right Story to the Right Audience 27:13

2+ y ago27:13

27:13

Did you know that there is a difference between personal brand storytelling and business brand storytelling and it is structural? (see below for free workbook link) Shannon Peel went to a comedy show and uses the experience to help you determine if you should be on the personal brand storytelling stage or on the business brand storytelling stage an…

1
Creative Financial Solutions for Businesses 1:01:12

2+ y ago1:01:12

1:01:12

Are you in need of creative financing? Shannnon Peel talked with Financial Fixer, Michael Yasny who helpss businesses across Canada with their financial challenges. They talked about where to get financing, negotiating with the big box stores like WalMart, how to get that million dollar idea to market, how to protect yourself, and so much more. Mic…

1
How to Tell a Brand Story 28:19

2+ y ago28:19

28:19

Do you know how to structure a brand story? In this Brand Storytelling podcast episode Shannon Peel shares her insights into how to tell a brand story, what to say, how to structure it, and most importantly how to end it. There is so much noise online that your brand story is getting lost in the crowd and fractured by social media sound bites. Ever…

1
Brand Story: Port and the Centuries old Kopke Name 44:05

2+ y ago44:05

44:05

Do you love a good port? Shannon Peel talked with Serge Lozach who is telling the brand story of the old world brand, Kopke Port, throughout the new world of the United States. Serge educates Shannon on what port is, how it is made, and the difference between port and fortified wines. Discover what makes Kopke different in the marketplace and why h…

1
A Military Story - Transitioning into Civilian Life 44:55

2+ y ago44:55

44:55

Finding the transition from the Military into civilian life different than you expected? Shannon Peel talks with Rich LaMonica of Misfit Nation about how he struggled through the transition and in the process found his purpose to help others by hosting the Misfit Nation Podcast. They talk about the job search, what its like working as a civilian, b…

1
Brand Story: Da-Nada Changing the Story of Tequila 36:58

2+ y ago36:58

36:58

Do you have a tequila story that turns your stomach to remember it? That could all change. Shannon Peel talks with Daniel Neeson and Adam Millman of De-nada Tequila. College roommates became business partners and sought out the best tequila distillery in Mexico to make their authentic brand to create a story around this spirit. Its authentic produc…

1
How to Stand Out in Your Market 46:25

2+ y ago46:25

46:25

Do you want your brand to impact others and be seen by the right people? Shannon Peel talks with Alastair McDermott about removing the cloak of invisibility to get his clients noticed by the right people in the marketplace. They talk about how they help experts transition to thought leaders and the frustrations of creating content in the noise of t…

1
Brand Story: Saving the Planet One Purchase at a Time 44:14

2+ y ago44:14

44:14

Want to reduce your carbon footprint without sacrificing lifestyle? Shannon talks to Lizzie Horvitz about her new platform, Choosing Finch, which uses deep data analysis to estimate the carbon footprint of the products we buy. By having the carbon footprint number of our favourite products in comparison to their competitors, we can reduce the amoun…

1
How to Get More Time out of Your Day 46:49

2+ y ago46:49

46:49

Do you feel that there isn't enough time in your day? Well you are in luck, Shannon Peel talked with Blaine Oelkers about the 30 min hour and how he compresses time to get more done and have more time for family, activities, and himself. You are going to need a pen and paper because we unpacked a lot and he shared many actionable tips and ideas to …

1
Brand Story: Making Everyday Moments Special with Gemma di Luna Wine 36:29

2+ y ago36:29

36:29

Do you struggle to stand out in a world of too many choices? Shannon Peel talks with Lisa Shuster about how Gemma di Luna stands out in the wine aisle and positions itself as the wine to make every occasion a little bit more exceptional. They talked about packaging, merging real world and digital marketing for a complete story experience, and lesso…

1
100th Episode: Making it to the Top by Being a Servant Leader 56:44

2+ y ago56:44

56:44

It's the 100th episode of the 100 in 100 challenge with special guest - Anthony Gruppo, former CEO of Marsh Commercial UK and Regional CEO of Marsh & McLennan NE & SW. In today's episode Anthony talks with Shannon Peel about being a servant leader, what it takes to be a good leader, how he made it to the top in his industry, and shares wisdom for c…

1
Brand Story: From Street Fighter to Boardroom Leader 51:15

2+ y ago51:15

51:15

Curious about how leaders get where they are so you can advance in your career? Today, Shannon Peel talked with Tony Gaines the CEO of Stewart's Enterprise Holdings Inc, which produces Hard Rock Beverages in a can and Stewart's Spiked Beverages, about how he made his way to the role of CEO. They talked about the beverage industry, leadership and th…

1
Tips and Tricks to Email Marketing 39:10

2+ y ago39:10

39:10

Are you emails landing with your audience or in their spam file? Today, Shannon Peel talks with Yuval Ackerman about email marketing and how to engage your audience by telling a story and keeping your list healthy. Email marketing is a direct channel to your audience without all the distractions of social media. With more marketers switching from s…

1
All You need to Know about Brand SERPS 56:14

2+ y ago56:14

56:14

What does Google tell people about you when they Google your Brand Name? Today, Shannon Peel talks with Jason Barnard, the Brand SERP guy about what a Brand SERP is, why your brand needs one and what you need to tell Google to ensure it understands who you are and how you solve people's problems. There is more to SEO than you know and if you want t…

1
Mentoring Start Ups to Success 40:50

2+ y ago40:50

40:50

Are you trying to get a start up off the ground or financed? Shannon Peel talks with Daniel Steele about how he mentors start ups to help them successfully navigate the process. They talked about finding financing, pitching to VCs, the ups and downs of starting out, and what happens to the culture when you start to grow. If you are interested in th…

1
How to Protect Your Brand and other Intellectual Property 41:45

2+ y ago41:45

41:45

Copyright, trademark, or patent, which do you need? Shannon Peel talks with Devin Miller about how to protect your rand and other intellectual property. They talked about copyrights, trademarks, and patents, what they are and when you need them. If you are curious about the legalities in protecting your IP? This episode is for you. Check out the AP…

1
Creating Better Places to Work 37:10

2+ y ago37:10

37:10

Having trouble attracting talent to your business? Shannon Peel talks with Terry Isner about leading from a place of kindness and empathy to build a culture that puts people first to increase productivity and profits. They talk about how the Millennials changed how businesses hire people and the culture they work in. They discuss how Gen X has face…

1
Using Comedy in Your Brand Storytelling 55:26

2+ y ago55:26

55:26

Is your message flat or is it full of positive energy? Shannon Peel talks with Scott Edwards about his experience producing comedy shows and hiring top comedians for his comedy clubs. His stages are where comedy stars of the 80s and 90s cut their teeth and got noticed before hitting it big. This episode is entertaining as they talk about the comedy…

1
The Emotions of Good Advertising 43:01

2+ y ago43:01

43:01

Why do some ads work and others fall flat? Shannon Peel talks with Brian Gregory about what works in an ad and why ads that trigger emotions sell. They talked about the psychology of advertising, how it has changed over the years, how it has stayed the same, and why it is necessary for businesses to invest in a good ad for their business. They talk…

1
A Brand Story: John's Crazy Socks is Spreading Happiness 38:29

2+ y ago38:29

38:29

John has one mission and that is to spread happiness and he's doing it one pair of socks at a time. Shannon Peel talks with John and his dad Mark, who started a company call John's Crazy Socks. John has down syndrome and when he couldn't find a job, he decided to go into business and asked his dad to be his business partner. John has spoken in fron…

1
Hiring Top Talent with an HR Brand Story 38:11

2+ y ago38:11

38:11

Are you having trouble finding good employees? The problem might be your Branding. Shannon Peel talked with Hunter Lott about how employers can tell their HR brand story to attract top talent and improve the hiring process. They talked about how the labour market has changed, how employers can adapt, and how many companies are making the process so…

1
Increasing Organic Traffic to Your Website 36:13

2+ y ago36:13

36:13

Getting frustrated with your website's traffic? Shannon Peel talks with Daniel Lofaso about how to improve organic search results to increase traffic to your website. They talked about backlinks, what the metrics mean, and how to create content that Google loves. If you are creating content. trying to get traffi to your site and wondering why you a…

1
Making Connections to Grow Your Business 40:26

2+ y ago40:26

40:26

Are you collecting names networking or are you creating real connections? Shannon Peel talks with Ginger Johnson about how to connect with others to grow you business. They talked about the difference between networking and connection. How to listen, really listen to others. How to push through the fear and how to know when an opportunity is really…

1
Building World Class Teams 40:50

2+ y ago40:50

40:50

Getting frustrated finding talent or a job? Today Shannon Peel talked with Doug Utberg about how leaders can build world class teams. They talked about the hiring process, bringing people together, communication, and the ultimate time suck - meetings. Efficient and productive teams need the right. people and a flexible work environment to ensure pe…

1
Why People Listen to Podcasts 37:15

2+ y ago37:15

37:15

What makes a Podcast good enough to follow? Shannon Peel wanted to know what made a podcast good and why people listen to some podcasts but not others, so she asked. In this episode she shares the answers she received along with information from research and he own experiences.If you want to know what people want in a podcast or how to tell better …

1
Brand Storytelling for Professional Services 39:56

2+ y ago39:56

39:56

Branding for professional services, like lawyers, takes a certain kind of strategy. Shannon Peel talked with Leonard Scheiner about how to tell a Lawyer's brand story and those of other professional service individuals like Realtors®, Accountants, and Dentists. They talked about telling a story throughout the marketing funnel to connect with audien…

1
On Becoming an Influencer 43:22

2+ y ago43:22

43:22

What does it take to get noticed and build a following? Shannon Peel talks with Isaac Mashman about how he helps people get noticed, tell their stories, and build a following in the digital world. They talked about what story to tell. Where to tell the story. And How to tell your brand story to get noticed in the marketplace of online celebrity. Ev…

1
Business and the Future of Work 42:36

2+ y ago42:36

42:36

Are you self employed or do you own a business? Shannon Peel talks with Itamar about what makes a business work and how to scale up to the next level of success. Creating a business separate from our own labour is the goal of many self employed people, however many struggle to set up a business. Itamar shares his insights to scaling a business. The…

1
Tell Stories to Sell More 35:39

2+ y ago35:39

35:39

Do you struggle with the sales process? Every business needs sales and yet, not every business person can sell. Shannon Peel talked with Chris Cantes about how to sell more by telling stories. Chris helps professionals learn how to sell their products and services to the marketplace by telling stories. After a successful career selling insurance, h…

1
Creating an Impactful Brand 49:17

2+ y ago49:17

49:17

Does your brand have a purpose beyond making money? Does your audience know what it is? Shannon Peel talks to Rich Kozak about creating an impactful brand and how to market it to the marketplace. They talked about understanding your values and purpose to stay on track towards making a bigger impact. What brands need to do to communicate their purpo…

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