Τα καλύτερα Digital Coach podcast (2024)

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The Power of Clear Communication in Digital Marketing with Ben Guttmann 51:15

19d ago51:15

51:15

Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in me…

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158 - The 24/7 AI Bot That Saves Thousands and Slams the Brakes on Business Losses! 24:05

4d ago24:05

24:05

Summary In this conversation, Matt Coffy discusses the critical role of AI in modern business, emphasizing the need for companies to implement AI solutions to stay competitive. He highlights the importance of training AI systems to function effectively, particularly in managing leads and customer interactions. The discussion covers the benefits of …

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#49 Fastest Way to Generate Cheap Leads for High-Ticket Offers 8:13

4d ago8:13

8:13

What if there was a quick and cheap way you could get leads for your high-ticket offer? Yes, we’re talking 25 calls booked in just two weeks for a $5,000 offer… at less than $40 per lead. In this episode, Terence Tam will show you his fast system to generate a ton of appointments- quick. You don’t need a complicated funnel - just an ad account. In …

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157-How Matt Deseno Built a 7-Figure Empire by Keeping It Simple 35:43

6d ago35:43

35:43

Summary In this engaging conversation, Matt Deseno shares his optimistic outlook on life and business, emphasizing the importance of simplicity and enjoyment in the entrepreneurial journey. He discusses the evolving landscape of marketing, the impact of regulation, and the significance of consumer sentiment in shaping business strategies. Deseno hi…

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#48 Doctor of Ads Explains Why Your Meta Ads Are Failing (and What To Do About It!) 32:35

12d ago32:35

32:35

Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner. That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition. Her diagnosi…

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#47 Why the Obsession with Immediate Webinar ROI Could Be Destroying Your Business 12:56

20d ago12:56

12:56

If you do this, you’re bleeding your business dry! Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately. So if instant ROI is your metric for success… you could be COMPLETELY missing the boat. In this episode I reveal 6 ways you can get more sales fr…

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156 - A BRAND NEW Digital Marketing Strategy for a MONSTER Leap Forward! - Emerging Trends in Agency Services and SaaS. 1:24:57

21d ago1:24:57

1:24:57

In this conversation, Rob Bailey shares his journey of personal and professional growth, emphasizing the importance of simplicity in business systems and the power of effective systems in achieving efficiency. He discusses his transition from agency work to the SaaS model, highlighting the success of the Go High Level platform and the affiliate mar…

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Treat LinkedIn Like Instagram and Watch Your Visibility Soar 21:31

22d ago21:31

21:31

Think LinkedIn is just a network of stiff profiles? Think again! Treat it like a professional Instagram to boost your visibility. Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by ana…

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𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: 𝐒𝐤𝐢𝐥𝐥𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐭𝐨 𝐁𝐞 𝐇𝐢𝐫𝐞𝐝 6:25

26d ago6:25

6:25

Welcome to Digital Content and Expert Advice for Coaches and Freelancer Rosemary O'Shaughnessy digitalcontentmanager.ie LinkedIn: Skills to help you to Be Hired In this Podcast I discuss the importance of both technical and interpersonal skills, including emotional intelligence and leadership. I chat about the need for professionals to adapt their …

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The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss 49:46

27d ago49:46

49:46

Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorp…

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#46 Jasper Steinhausen’s Method of Getting Higher Profits by Saving the World 35:07

27d ago35:07

35:07

Sometimes being ‘ahead of the curve’ means getting stared at like you’re a loony. Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE. In other words, “going green could MAKE you more green!” Initially it didn’t go so well. He was like Corpnic…

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155 - The AI Revolution: How to Win the Content War 45:15

1M ago45:15

45:15

In this podcast, two industry veterans, Matt and Keaton, discuss the transformative potential of AI in content creation and how businesses can leverage it to thrive in the digital age. AI's Impact on Content Creation: The speakers delve into the transformative potential of AI in content creation and how businesses can leverage it to thrive in the d…

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From Google to AI: Evolving Your SEO Tactics for Maximum Visibility 27:09

1M ago27:09

27:09

SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscape isn't just about Google anymore—AI-driven tools like Chat GPT are redefining visibility and relevance. How can your business adapt and even thrive in this evolving scenario? I'm diving into the late…

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#45 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend! 7:57

1M ago7:57

7:57

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it o…

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Rowena Pearce The Human Element: Why Connection Matters for Business Success 24:12

1M ago24:12

24:12

Welcome to this week's Podcast Rosemary O'Shaughnessy ⁠⁠digitalcontentmanager.ie⁠⁠ . I has a chat with Rowena Pearce who is a supper connector and her business is connecting business people to get things done and networking. Key points of this week's podcast. Rowena discusses her journey as a business connector, emphasizing the importance of networ…

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#44 3 Strategies to Make Unprofitable Webinars Profitable Again! 7:48

1M ago7:48

7:48

Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tai…

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#43 How Vince Tan became One of the GREATEST Coaches in Asia 41:21

2M ago41:21

41:21

With one perfectly refined pitch, Vince Tan set the coaching world on fire. You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans. Until he goes on stage in front of thousands… and ends event after event as TOP closer. In this interview, you’ll learn some valuable business lessons from one of the best Webinar clo…

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Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu 54:23

2M ago54:23

54:23

Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and …

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AI is About Innovating Your Approach, Not Prompt Engineering 23:38

2M ago23:38

23:38

A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said: ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more important is imagining the many different ways in which you can use this technology to help you work faster and/o…

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#42 4 Webinar Best Practices in 2024 for High-Ticket Coaches 7:56

2M ago7:56

7:56

How do you make your webinar stand out in a marketplace that has thousands of webinars? It’s not easy in 2024… Ads just keep getting more and more expensive these days. While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns. But here’s the good news… It’s not im…

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Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building 1:06:39

2M ago1:06:39

1:06:39

Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales. Throughout the episod…

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154 - Revolutionizing SEO with AI: Insights from Josh Bachynski 37:07

2M ago37:07

37:07

Summary In this episode, Matt Coffy and SEO expert Josh Bachynski dive into the rapidly evolving world of SEO, emphasizing how artificial intelligence (AI) is revolutionizing the field. They discuss why traditional SEO strategies are becoming obsolete and why agencies must embrace AI to stay relevant. From the importance of fresh website launches t…

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#41 How to Make Your Ad NOT Look Like an Ad: The Advertorial Funnel 8:42

2M ago8:42

8:42

How do you stand out from the crowd when everyone’s running the same ads? Just make ads that don’t look like ads! To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials. In this episode, you’ll learn: Why this old-school strategy is making a comeback in the digital age (and why it …

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It's Time to Ditch Your Social Media Scheduler 22:08

2M ago22:08

22:08

Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy. Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired …

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Rosemary O'Shaughnessy Speaking at Virtual Assistants Virtuosos Summit 5:45

2M ago5:45

5:45

Welcome to this week's Podcast Rosemary O'Shaughnessy ⁠⁠digitalcontentmanager.ie⁠⁠. In this conversation, I discuss the upcoming Virtual Assistant Virtuosos Summit, aimed at freelancers, virtual assistants and coaches. The summit aims to address challenges faced by freelancers. Creating a strong LinkedIn profile is crucial for business. Networking …

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Understanding the Rise and Benefits of Fractional CMOs with John Jantsch 39:09

2M ago39:09

39:09

Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs). John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collabo…

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Introducing Maximizing LinkedIn for Business Growth 21:17

2M ago21:17

21:17

In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024. Whether you're a seasoned marketer, entrepreneur, or just looking to enhance you…

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#40 The 40-40-20 Marketing Rule that’s helping us CRUSH the Competition 13:32

2M ago13:32

13:32

If you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price… …Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore . See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve. That’s why in this e…

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#39 How to Overcome Setbacks as a Marketer 12:37

3M ago12:37

12:37

So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why mod…

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153. Outdated Systems Slowing You Down? See How AI Transforms Work Effortlessly! 16:30

3M ago16:30

16:30

The conversation explores the implementation of AI in businesses and the different paths that companies can take. The two primary paths discussed are bolting on an existing AI platform or building an in-house AI team. The conversation also touches on the idea of using AI to replace outdated systems and processes, such as using AI voice answering ag…

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The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt 1:01:10

3M ago1:01:10

1:01:10

Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in …

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#38 Case Study: How to Get Consistently Good Returns on Your Webinars 10:12

3M ago10:12

10:12

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the…

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Digital Marketing Blueprint for Online Entrepreneurs 20:00

3M ago20:00

20:00

Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundam…

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#37 Quiz Funnels: The Marketing Hack You’re Not Using (But Should Be) 8:41

3M ago8:41

8:41

Quiz funnels are a great way to save everyone’s time. If you do it right… Your prospects can get personalised offers that actually speak to their desires… And you’ll have a deeper insight on who to target with your highest ticket offers (and what to say to them) The best part? You’re keeping people engaged throughout the experience… and getting val…

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Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau 56:56

3M ago56:56

56:56

In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging …

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#36 7 Steps to Build a High Ticket Coaching Business 13:09

3M ago13:09

13:09

There’s so many great coaches who fail to market themselves. Chances are, you already have what it takes to be an expert in your field… But if you don’t have all the ingredients of a successful coaching business, then things can quickly fall apart. So here’s how you fix that. In this episode, I’ll walk you through 7 steps that will teach you: How t…

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#35 How to Build a High-Ticket Challenge Funnel that Converts 10:22

4M ago10:22

10:22

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their ow…

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Instagram's Top Tips Shared During My Call with Them 26:13

4M ago26:13

26:13

Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, and using the new "notify me" sticker on Stories to keep your followers hooked. I'll share tips on strategic hashtag…

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#34 How your Voice can make you a Magnet for Success: An Interview with SaraSai Woods 37:45

4M ago37:45

37:45

One of the biggest obstacles in entrepreneurship is often yourself. Specifically, your inner voice. It’s the one that goes… “You’re gonna screw this up.” “You’re worthless.” “You will never amount to anything.” Now, what if you’re able to conquer that inner voice and gain the confidence you need to finally start that big project, found that company…

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Master Delegation and Outsourcing for Marketing and Business Growth with Dave Kerpen 48:35

4M ago48:35

48:35

Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secrets of mastering delegation. We'll explore how effective delegation, including outsourcing, can free up your time, …

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#33 Get Cheaper Leads with the ‘On-Platform’ Funnel 7:36

4M ago7:36

7:36

Need to set up a sales funnel ASAP, but got no time? Then the ‘On-Platform Funnel’ is for you! All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer. Listen to today’s podcast to learn all about a funnel that’s: Quick and simple to set up – no Web pages …

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My Introduction to Digital Threads: A New Playbook for Marketing Success 36:28

4M ago36:28

36:28

Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing. I literally do a reading of the introduction and first chapter of the book to …

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Ben Gallagher, Customer Success Manager at Full Scope Freelancer, tools you need to succeed and at a price you can actually afford! 37:47

4M ago37:47

37:47

Welcome to this week's Podcast Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie⁠ . I speak to Ben Gallagher Customer Success Manager of Full Scope Freelancer Your All-In-One FreelanceBusiness Tool you can afford. Podcast FullScope Freelancer is an all-in-one platform that provides freelancers and small business owners with a comprehensive set of to…

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#32 Dorothy Andreas: How to Overcome Tragedy and Grow Rich by Serving Others 50:09

4M ago50:09

50:09

There were plenty of times where Dorothy could’ve given up being an entrepreneur. Like when she tragically lost her first business and her friend to a fire… Or when she nearly lost everything to disaster and was only left with the clothes on her back… … and even during the dozens of times she and others doubted her capabilities. Yet here we are tod…

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#31 How to Construct a VSL Funnel for High Ticket Offers 13:52

4M ago13:52

13:52

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want …

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#30 40 Years of Marketing Gold: The Legendary Brian Kurtz Reveals All! 1:01:50

4M ago1:01:50

1:01:50

Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’. But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga… … It’s actually one of the many secrets behind his WILDLY successful direct marketing career. He’s finally on the show, so today you’ll learn: Th…

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Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam 55:27

5M ago55:27

55:27

Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies. In our conversation, Bob Moore takes us on a journey from …

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Why I'm Launching Digital Threads on Kickstarter Before Amazon 24:18

5M ago24:18

24:18

On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringing it to Amazon. Learn how to leverage Kickstarter to create buzz and drive engagement for your next big p…

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#29 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS! 12:51

5M ago12:51

12:51

What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel? All without spending additional money on ads? Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll le…

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Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity 55:16

5M ago55:16

55:16

Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light …

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