Τα καλύτερα Dental Marketing Theory podcast (2024)

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#143 Your Ticket to the Future of Dental Service: Dykema DSO Conference 2024 16:52

2d ago16:52

16:52

Host Gary and guests Brian Colao and Dee Fischer discuss the upcoming Dykema DSO Conference 2024, highlighting its unique features and the value it offers to attendees. They delve into the new "powerful three hours" segment designed to provide actionable insights for improving EBITDA and the overall value of dental service organizations. The conver…

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#142 Overcoming Stress and Burnout in Dental Profession with Dr. Tarryn MacCarthy 22:58

10d ago22:58

22:58

Dr. Tarryn MacCarthy, CEO of the Business of Happiness and a practicing orthodontist joins Gary to examine the seldom-discussed topic of stress and burnout in the dentistry profession. Dr. MacCarthy shares her personal journey from achieving her dreams in dentistry to confronting deep-seated unhappiness, leading her to redefine success on her own t…

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#141 #1 Secret for Large Dental Cases 13:08

13d ago13:08

13:08

Gary is joined by Allison Lacoursiere, who passionately discusses her upcoming dental event in Bermuda, aimed at enhancing dental practices through focused tracks on implants and aligners. Set in the breathtaking locale of Bermuda, the event promises not just learning opportunities with top-notch industry experts but also an immersive island experi…

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#140 $150M Lost in Dental Due to Cyberattacks 16:51

17d ago16:51

16:51

Gary is joined by Shelly VanEpps of All-Star Dental Academy to delve into a significant cyberattack on the Health Exchange that has severely impacted the dental industry. They discuss the ongoing challenges dental offices face due to delayed insurance payments, how the attack has caused widespread disruptions, and the measures being taken to mitiga…

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#139 Why Younger Dentists are Failing 24:24

24d ago24:24

24:24

Mark Johnson, a wealth advisor and founder of DentalWealthRx.com and StudentLoansRx.com, joins Gary to talk about why new dentists are carrying more student loan debt than ever and what to do about it. Connect with our Guest: Mark Johnson Wealth Advisors & Founder of DentalWealthRx.com and StudentLoansRx.com Website: https://www.studentloansrx.com/…

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#138 3 Steps to Leveling Up Your Dental Data 16:32

1M ago16:32

16:32

Clint Berry, co-founder of Kolla, talks with Gary about why software integration is so essential for dentists, how to use your PMS to help your practice grow, and how to choose the right one. Connect with our Guest: Clint Berry Co-founder of Kolla Website: https://www.getkolla.com/ 📧 Attend our one-day CE-accredited course virtually, in partnership…

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#137 Why Change is Essential for Growth-Minded Dentists 21:41

1M ago21:41

21:41

Dr. Trevor Lines, a business development consultant with Revolutionary Tribes, shares his journey as a practicing dentist who ventured into consulting and why growth-minded dentists need to embrace change above all else. Connect with our Guest: Dr. Trevor Lines Consultant, Business Development - Revolutionary Tribes Website: https://www.revtribes.c…

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#136 What Banks Aren't Telling Dentists 23:45

1M ago23:45

23:45

Angela Baker, a vice president at Wintrust Financial Corporation, talks with Gary about why banks love loaning to dentists, which kinds of practices make the best investment, and how your specialties can affect your loan terms. Connect with our Guest: Angela Baker Vice President at Wintrust Financial Corporation Website: https://www.wintrust.com/ 📧…

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#135 #1 Secret of the Bloody Tooth Guy Success 36:36

2M ago36:36

36:36

Dr. Jason Auerbach, founder of Riverside Oral Surgery, talks with Gary about creating an ideal patient journey, why he came to embrace social media, and why good marketing is all about relationships. Connect with our Guest: Dr. Jason Auerbach Founder/Managing Partner/Oral and Maxillofacial Surgeon - Riverside Oral Surgery Website: https://riverside…

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#134 #1 Reason Your Dental Office is Failing 23:04

2M ago23:04

23:04

Alex Nottingham and Eric Vickery, CEO and president of coaching at All-Star Dental Academy, join Gary to talk about how they help practices grow, why practice leaders need to adopt a growth mindset, and where podcasting fits into it all. Connect with our Guest: Alex Nottingham CEO & Founder of All-Star Dental Academy Eric Vickery President of Coach…

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#133 Why Your Hygienists Quit (It's Bad) 27:39

2M ago27:39

27:39

Debi Easterday, CEO of H2B Consulting, talks with Gary about the dental hiring challenge, why hygiene talent is so hard to retain, and why the dental industry needs to talk about the many hygienists who quit their jobs over sexual harassment or ethics. Connect with our Guest: Debi Easterday Chief H2B (Human-to-Business) Matchmaker - H2B Consulting,…

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#132 #1 Reason Young Dentists are Picking DSOs 48:32

2M ago48:32

48:32

Brian Mans, founder of Sell to a DSO, joins Gary to talk about why fewer young dentists are going solo, what small dental groups can learn from DSOs, and exactly what you should look for before buying your next practice. Connect with our Guest: Brian Mans Business Owner - Sell to a DSO, LLC Website: https://www.linkedin.com/in/selltoadso/ 📧Get smar…

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#131 Top 3 Things You Don't Get About Dental Temp Agencies 25:24

3M ago25:24

25:24

Joe Fogg, founder of onDiem, joins Gary to talk about how to solve dental’s ongoing labor shortage, why even solo dentists have to think more like DSOs now, and how the two of them look alike. Connect with our Guest: Joe Fogg CEO / Founder - onDiem Website: https://ondiem.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps…

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#130 Dentists: Use this Billing Strategy to Keep More Patients 23:37

3M ago23:37

23:37

Dr. Travis Campbell, founder of Dental Insurance Guy, talks with Gary about why insurance is so challenging for practices to get right, how a simple change in billing strategy can boost patient happiness, and whether dentists who give up on insurance altogether are making a wise move. Connect with our Guest: Dr. Travis Campbell Owner - Dental Insur…

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#129 Framing the Dental Industry with a Different Perspective (w/ Amol Nirgudkar) 22:23

3M ago22:23

22:23

Amol Nirgudkar, CEO of Patient Prism, returns to the show to talk with Gary about why dental marketing requires a holistic approach, why dentists need to take sales seriously, and why creating capacity should be the top priority for DSOs heading into 2024. Connect with our Guest: Amol Nirgudkar CEO at Patient Prism Website:https://www.patientprism.…

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#128 Software that Saves 30% on Your Dental Supply Bill 20:09

3M ago20:09

20:09

Atia Black, director of strategic partnerships at Method Procurement Technologies, talks with Gary about why procurement in the dental industry is so far behind the curve, plus how dentists can save money and energy by streamlining their procurement processes. Connect with our Guest: Atia Black Director of Strategic Partnerships - Method Procuremen…

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#127 Dr. Avi Patel - Why Dentists are Deleting Themselves? 28:11

4M ago28:11

28:11

Dr. Avi Patel, founder of Clear Aligner Advisor, joins Gary to talk about why so many dentists struggle in the profession and deleting themselves, why fewer dentists should work full-time, and how DSOs can do a better job empowering their associates.Connect with our Guest:Website: https://www.clearaligneradvisor.co/📧Get smarter using FREE custom pr…

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#126 Perrin DesPortes - Are You Ready to Start a Group Practice? 17:25

4M ago17:25

17:25

Perrin DesPortes, co-founder of Polaris Healthcare Partners, returns to the show to talk with Gary about his own podcast, Group Practice Accelerator, plus why associates need a path to practice ownership, how to decide if you’re ready to build a group practice, and why bank financing gets hard after 3 locations.Connect with our Guest:Website: https…

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#125 SMC National - Dentists are Losing Patients and Don't Even Know it 12:07

4M ago12:07

12:07

SMC’s Channan Cassella and Kristen Wasilewski join Gary to talk about why your operations and patient conversion will make or break your marketing, how most practices can improve both, and why you should join their free Zoom Q&A to get help solving your top growth challenges.Connect with our Guest:Website: https://smcnational.comVisit➡️https://go.s…

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#124 Dr. Rania Saleh - What Happens When a Dentist Starts a Tech Company? 14:25

4M ago14:25

14:25

Dr. Rania Saleh, CEO of Oryx Dental Software, joins Gary to talk about her journey from clinician to tech entrepreneur, why she decided to build her own PMS from scratch, and what dentists thinking about switching to a new PMS need to know.Connect with our Guest:Website: https://www.oryxdentalsoftware.com/📧Get smarter using FREE custom practice gro…

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#123 Channan Cassella - The Most Powerful Growth Tool for Dentists 12:31

5M ago12:31

12:31

Channan Cassella, SMC’s communications coach, joins Gary to talk about why phone conversion is the biggest growth opportunity for most practices, plus how tools like the right scripting can help you turn 80 percent of your new patient phone calls into scheduled appointments.Connect with our Guest:Website: https://smcnational.com📧Be among the FIRST …

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#122 Eric Vickery - This is the Sound of Your Practice Succeeding 22:57

5M ago22:57

22:57

Eric Vickery, president of coaching at All Star Dental Academy, talks with Gary about how patient conversion is changing, why most dentists get scheduling wrong, and why every time your phone rings, it’s a win for your practice.Connect with our Guest:Website: https://www.allstardentalacademy.com/📧Join us in Nashville, Tennessee at AlignerCon to lea…

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#121 Robert Nunziato - The Number 1 Thing Dentists Miss in Marketing 16:45

5M ago16:45

16:45

Robert Nunziato, head of sales operations at Sunbit, joins Gary to talk about why dentists need to talk about financing earlier in the patient journey, how financing impacts marketing, and why dentists who try to avoid price-conscious patients are missing a big opportunity.Connect with our Guest:Website: https://sunbit.com/📧Join us in Nashville, Te…

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#120 Dr. Joyce Kahng - Meet the Dentist with 500k Followers 34:20

5M ago34:20

34:20

Dr. Joyce Kahng, owner of Orange and Magnolia Dental Studio, joins Gary to talk about how she uses Instagram to grow her practice, why more dentists should develop a personal brand, and how becoming a mom led her to change the way she practices dentistry.Connect with our Guest:Website: https://www.omdentalstudio.com/📧Join us in Nashville, Tennessee…

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#119 Dr. Marc Cooper - Brilliant Dental Advice for 20 Minutes Straight 54:32

5M ago54:32

54:32

Dr. Marc Cooper, dentist, consultant, and founder of the Contemporary Elder Institute, talks with Gary about why dental and healthcare are destined to merge, how he’s helping dentists take a new approach to aging, and what it means to embrace the truth that everything changes.Connect with our Guest:Website: https://www.requestingwisdom.com/📧Join us…

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#118 Kevin Cumbus - When is the Right Time to Sell Your Dental Practice? 19:08

6M ago19:08

19:08

TUSK Partners president Kevin Cumbus returns to the show to talk about why private equity firms are suddenly investing in de novos, what PE practice buyers are looking for — and why for owners, now might be the best time to sell. Connect with our Guest:Website: https://tusk-partners.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the pl…

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#117 Asprodental - EASILY Manage Your Dental Practice | Asprodental Cloud Practice Software 27:01

6M ago27:01

27:01

Kimberly and Tiffany Nguyen, co-founders of Asprodental, give Gary the rundown on practice management software: why they decided to build their own, why designing a good one is so hard, and why automation and customization are the future of the PMS.Connect with our Guest:Website: https://www.asprodental.com/📧Join us in Nashville, Tennessee at Align…

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#116 Glen Goold - Who Should Be CEO of a Practice? 33:19

6M ago33:19

33:19

Glen Goold, CEO of Riverside Dental, shares his take on the cultural disconnect between DSOs and their individual practices, how dentists can get more value from their relationships with vendors, and why his partners decided to ask a non-dentist like him to lead their dental group.Connect with our Guest:Website: https://www.stgeorgesmiles.com/📧Join…

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#115 Dr. Wilhelm Piskorowski - How Do We Solve the Labor Shortage in the Dental Industry? 20:46

6M ago20:46

20:46

Dr. Wilhelm Piskorowski, founder of ACES Health, returns to the show to talk about how his organization is creating new opportunities to connect practices and dental students looking to gain clinical experience and serve vulnerable people in their communities.Connect with our Guest:LinkedIn: https://www.linkedin.com/in/piskorowski-wilhelm-bill-5963…

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#114 Dr. Michael Cohen & Mark Gaylard - Are Clear Aligners the Way to Go? 19:47

7M ago19:47

19:47

Dr. Michael Cohen and Mark Gaylard, co-founders of Dental Mentorship Group, talk with Gary about why more GP dentists should consider adding clear aligners, how to get your team to buy in, and why you should join them at AlignerCon.Connect with our Guest:Website: https://dentalmentorshipgroup.com/📧Join us in Nashville, Tennessee at AlignerCon to le…

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#113 Bryan Laskin - The Nearly Impossible Job of Disrupting the Dental Industry 31:09

7M ago31:09

31:09

Dr. Bryan Laskin, co-founder of Toothapps, talks with Gary about making the transition from clinician to entrepreneur — and why dental is such a tough market for startups and tech disruptors to crack.Connect with our Guest:Website: https://www.toothapps.com/Marketing/Home📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boost…

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#112 Vincent Cardillo - These 2 Things Changed the Dental Industry Forever 24:17

7M ago24:17

24:17

Vincent Cardillo, founder of Maeva Dental Advisors, talks with Gary about how private equity investors have changed dental, plus why practices and dental groups are struggling to get the data they need to compete with big DSOs. Connect with our Guest:Website: https://maevaadvisory.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the play…

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#111 Melissa Turner - Don't Fall Into the Influencer Trap as a Dentist 26:04

7M ago26:04

26:04

Melissa Turner, Chief Hygiene Officer at Cellerant Consulting Group, talks with Gary about why dentists don’t need to act like influencers in order to build a powerful personal brand, why even DSOs need to think small when it comes to building brand awareness, and why dental is always 10-15 years behind other industries.Connect with our Guest:Websi…

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#110 Teresa Duncan - Is Dental Insurance Worth It? 30:28

8M ago30:28

30:28

Should you embrace dental insurance, stop working with it entirely, or take a middle path? Teresa Duncan, president of Odyssey Management, joins the show to give Gary her take on that question.Connect with our Guest:Website: https://www.odysseymgmt.com/Insurance Course Now Available, Use Promo Code: SMC at checkout to save: ➡️https://www.odysseymgm…

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#109 Tyler Murdock - Why B2B Matters for Dentists 31:12

8M ago31:12

31:12

Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service.Connect with our Guest: Website: https://www.alignedprofit.com/📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgar…

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#108 Austin Hair - "De Novo" vs. Acquisition | Tips on Starting a Practice from Scratch 26:17

8M ago26:17

26:17

Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing. Connect with our Guest: Website: https://site.leadersre.com/📧Send in any of your questions about dental marketing by le…

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#107 Patrick O'Rourke - Does Your Practice Need Dental Insurance? 25:59

8M ago25:59

25:59

Patrick O’Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, does your practice actually need to take it, and what happens if you don’t?Connect with our Guest: Website: https://www.practicequotient.com/📧Get 5 powerful ideas to generate new patients + …

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#106 Lori Mixon - The TRUTH Behind DSOs (and Why It’s Important) 22:36

8M ago22:36

22:36

Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can’t just declare DSOs to be bad (or good), what she’s learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit.Connect with our Guest: Website: https://peakdentalservices.com/📧Get 5 powerfu…

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#105 Chad Johnston - EVERYTHING You Need to Know About Patient Financing 28:19

9M ago28:19

28:19

Chad Johnston, director of strategic accounts at iCreditWorks, joins Gary to give a lender’s perspective on what goes into approving patients for financing, how many approval ratings are just smoke and mirrors, and what you can do to help more of your patients get the credit they need.Connect with our Guest: Website: https://www.icreditworks.com/📧G…

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#104 Jay Letwat - EXACTLY How to Get More Patients Financially Accepted 29:31

9M ago29:31

29:31

Jay Letwat, Sunbit’s vice president of dental, talks with Gary about financing problems that can blow up your relationship with your patients, plus what goes into boosting approval rates and how his company offers a solution.Connect with our Guest: Website: https://sunbit.com/📧Get 5 powerful ideas to generate new patients + grow revenue, delivered …

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Special Episode: DMT is Turning 2. Here’s What We’ve Learned So Far. 43:37

9M ago43:37

43:37

To celebrate Dental Marketing Theory’s 2nd birthday, we’ve gathered 10 of the most popular or valuable insights shared on this podcast over the last two years. Listen for Brett Miller on why operations leads to marketing failures, Ron Brush on how to recruit top talent, Josey Sewell on why it’s okay not to know, and more.Connect with our Guests: We…

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#103 Dr. Ryan Morrison - Close More Patients on Autopilot Using VIDEO 18:23

9M ago18:23

18:23

Dr. Ryan Morrison, creator of TeamWorx Dental, gives Gary the rundown on how dental practices can use short sales videos and scripting to solve gaps in patient communication, boost case acceptances, and save time.Connect with our Guest: Website: https://teamworxdental.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solvi…

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#102 Marley Jaxx - REVEALING the Secrets to Social Media in 2023 21:54

10M ago21:54

21:54

Marley Jaxx, CEO of YouTube Lead Machine, tells Gary why she quit working as a hygienist to become an entrepreneur, why investing in content is like buying opportunity rather than renting it, and why AI means that now, more than ever, attracting eyeballs is about quality rather than quantity.Connect with our Guest: Website: https://vipleadmachine.c…

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#101 John Murphy - I Recruited 500 Dentists. Here’s What I’ve Learned. 27:51

10M ago27:51

27:51

John Murphy, Aspen’s vice president of talent acquisition, joins the show to talk about why recruiting is really just another form of marketing, what de novo practices need to do in order to attract top talent, and how clinical partnerships with dental schools can be a powerful tool for recruiters or practice leaders.Connect with our Guest: Website…

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#100 Shawn Zajas - One Thought that Will Transform Your Dentistry 25:17

10M ago25:17

25:17

Shawn Zajas, the founder of Zana and co-founder of The Authentic Dentist, shares what he’s learned about helping practices create the kind of “wow” patient experience that builds long-term patient loyalty.Connect with our Guest: Website: https://myzana.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s b…

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#99 Dr. Himesh Kana - How to Keep Your Group Profitable Through Economic Challenges 46:16

10M ago46:16

46:16

Dr. Himesh Kana, managing partner, and chief medical officer of Dental Depot DFW, tells Gary what young dentists should look for when deciding which DSO to work for, why his group invests so heavily in high-traffic locations, and how he’s tackling the multi-headed problem of rising costs, inflation, and lowercase acceptance rates.Connect with our G…

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#98 Albert Alkakos - The AI Revolution Will Change Dental Forever 22:33

11M ago22:33

22:33

Sikka’s Albert Alkakos talks with Gary about how AI is changing dentistry, what that means for the DSO boom, and why app compatibility is such a huge roadblock to data-driven decisions in dental.Connect with our Guest: Website: https://www.sikka.ai/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https…

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Special Episode: Dykema - Here’s How You Grow in a Tough Dental Economy 19:37

11M ago19:37

19:37

Interest rates are up, patient demand is slowing down, and dentists are facing a decline in revenue. On this special episode, join CEOs Amol Nirgudkar of Patient Prism and Stephen Sweeney of iCreditWorks as they explain how practice leaders can get through these challenges and why showing up for the Scaling Your Practice Bootcamp at Dykema will hel…

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#97 Jinesh Patel & Taylor Dunn - Your Next Six Figure Opportunity Is Sitting in Your Storage Room 39:01

11M ago39:01

39:01

Jinesh Patel and Taylor Dunn of UpTimeHealth stop by to tell Gary why so many dentists have 6-figure opportunities sitting in their storage room and how they’ve built a company around the least glamorous side of dental — equipment management.Connect with our Guests: Website: https://www.uptimehealth.com/Upcoming events: https://smcnational.com/even…

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#96 Greg Essenmacher - How to GROW Your Dental Office 27:00

11M ago27:00

27:00

Greg Essenmacher of GnA Consult explains to Gary why more GP practices are looking to full arch as a growth opportunity, what you need to do in order to successfully add full-arch treatment, and why organizational structure is such a major blocker.Connect with our Guest: Website: https://www.dentalconsult4u.com/Upcoming events: https://smcnational.…

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