Τα καλύτερα Demand Gen podcast (2024)

1
How to Leverage AI in Marketing: Human + AI Collaboration 25:44

1d ago25:44

25:44

Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, …

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Proven Approach to Paid Ads - Live Strategy Session 2 1:00:18

1d ago1:00:18

1:00:18

This live strategy session focuses on paid ads in demand gen. We discuss: How to decide which channels you should be using Best practices for paid ads in B2B demand gen How to measure what's effective in your own business Watch all episodes on YouTube Join future episodes live on LinkedInΑπό τον Blend

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How to Leverage AI in Marketing: What We’ve Learned | Part 2 31:51

15d ago31:51

31:51

As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks t…

1
MQL is NOT The Problem 27:50

15d ago27:50

27:50

Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a va…

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How to Leverage AI in Marketing: What We’ve Learned | Part 1 24:58

29d ago24:58

24:58

AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve be…

1
Lead-to-Demand Generation Transformation: Live Strategy Session 58:05

29d ago58:05

58:05

Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create…

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INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations 41:01

1M ago41:01

41:01

In this episode of Demand Decoded, Dan and Phil go beyond the typical event recap to share Blend's experience at INBOUND 2024. They unpack valuable insights from sponsoring the event, reveal winning strategies for effective event marketing, and distil key takeaways from conversations with over 500 marketers. Tune in for a deep dive into the current…

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Find & Convert: A Proven SEO + LinkedIn Ads Strategy 49:28

2M ago49:28

49:28

This episode is a recording of Dan's talk hosted by Metadata's Demand Community. SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically. In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO a…

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How to leverage AI in marketing: Learning & experimenting 29:45

2M ago29:45

29:45

Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to le…

1
The Paid Search Audit That Drives Results: A Complete Walkthrough 58:02

2M ago58:02

58:02

In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns. From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actiona…

1
What to think about before you cut your marketing budget 17:05

2M ago17:05

17:05

It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to decide. Revenue shortfalls can put companies in the position of having to make tough decisions to keep the bu…

1
Increasing MQL to Closed Won Conversion by 300% 44:01

2M ago44:01

44:01

In this episode of Demand Decoded, we lift the lid on how we improved our own MQL to closed-won conversion rate by 300% year on year. We cover how marketing can truly have an impact on this crucial metric and help to drive improvement on the bottom line. Watch all episodes on YouTube Join future episodes live on LinkedIn…

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Demand Gen 101: Steal This Playbook 46:19

3M ago46:19

46:19

Looking to improve demand generation in your business, but not sure where to start? In this episode of Demand Decoded, we strip things back to basics and explore a comprehensive approach to enhancing demand generation across all stages of the buyer journey. From initial demand creation to final conversion, tune in for practical, actionable advice o…

1
How to leverage LinkedIn to reach more HR tech buyers 32:54

3M ago32:54

32:54

Building brand awareness in the market can take many forms. One channel that has gained a lot of momentum is LinkedIn. If your buying audience hangs out on LinkedIn, it can be a prime marketing channel for your company. It can play a pivotal role in reinforcing and expanding your company’s brand. And it’s a way to consistently stay in front of pote…

1
Dialing in your marketing: The levers that impact results – marketing & sales alignment + sales processes 26:22

4M ago26:22

26:22

In past episodes, we’ve been digging into the 12 levers that we believe need to be dialed in around your marketing efforts to optimize results. In this 6th and final episode of the multi-part series, we are wrapping up with the final two levers: marketing & sales alignment AND sales processes. While the other levers are more directly owned by the m…

1
Dialing in your marketing: The levers that impact results – tactics + measurement 32:50

4M ago32:50

32:50

In the ever-evolving landscape of marketing, it’s crucial to fine-tune every element to drive optimal performance. In previous episodes, we delved into the first eight essential marketing levers out of the 12 we believe need to be dialed in to optimize your marketing performance. On this episode, we're shifting our focus to the next two critical co…

1
[The B2B Podcast Formula] How to Create and Grow a B2B Podcast 1:04:11

4M ago1:04:11

1:04:11

While podcasts are popular in B2B marketing, few drive real business impact. Join us on Demand Decoded as we reveal the formula for effective B2B podcasts. Our guest, Jonathan Reid, Founder of Reidentify (a B2B podcast agency), shares insights on: Why B2B companies should invest in podcasting Essential steps to launch a successful B2B podcast Using…

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Creating a new product category in a crowded market: Part 2 17:45

4M ago17:45

17:45

With so many options in the HR tech market, standing out can be a daunting task, especially when your technology doesn't fit neatly into an existing category. But it’s clear that while building a new product category in HR tech or work tech is challenging, it can be also a strategic move that can lead to market leadership if done well. Listen in to…

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Working Budget vs. Non-Working Budget: Where Should Marketers Invest? 1:01:50

4M ago1:01:50

1:01:50

Is your marketing budget being split effectively? In this episode of Demand Decoded, we tackle a widespread challenge in marketing... Balancing short-term results with long-term growth. We'll explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustai…

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Creating a new product category in a crowded market: Part 1 20:56

5M ago20:56

20:56

The HR tech market is extensive – with a lot of options to solve the big challenges. According to Sapient Insights, there are 7 established product categories in HR tech, with 55 application categories within the main product categories. But what do you do when your technology doesn’t fit clearly into an existing category? This is a question that a…

1
Dialing in your marketing: The levers that impact results – brand identity + awareness and content 27:38

5M ago27:38

27:38

Marketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing levers, focuses on two pivotal elements: brand identity and awareness, and content. Understanding and fine-tuni…

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The Allbound Methodology: Integrating Inbound and Outbound w/Ben Smith 51:24

5M ago51:24

51:24

Is it possible to use both inbound and outbound effectively, at the same time? In this episode of Demand Decoded, Ben Smith, Marketing Director at Reachdesk dives deep into the Allbound methodology, how you can use it in your business, and how they've used it at Reachesk to smash their revenue targets. We discuss: What 'Allbound' is The benefits of…

1
Dialing in your marketing: The levers that impact results – scale & contact database 28:51

5M ago28:51

28:51

Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. As marketers, we’ve got a hard job: break through the clutter of a noisy market to get the attention of prospects and win them over. The reality is marketing is a very nuanced element of a company’s success. If just one component is not diale…

1
Lead Generation vs. Demand Generation (Data-Backed Comparison) 55:06

5M ago55:06

55:06

Is demand generation really more effective than lead generation? Until recently, there was limited publicly available data comparing the effectiveness and conversion rates of these two marketing approaches. But thanks to research from HockeyStack, we now have clear data showing the differences in performance. In this episode of Demand Decoded, we a…

1
Selling AI in the HR tech market is a new frontier: Part 2 18:34

5M ago18:34

18:34

AI isn't just a buzzword. Over the last year, it's become a pivotal component in almost every HR solution, with many companies integrating AI into their technology platform to enhance their offerings. Marketers are keenly positioning AI at the forefront of their strategies, hoping to capitalize on this trend to stand out in the highly competitive H…

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Selling AI in the HR tech market is a new frontier: Part 1 23:03

6M ago23:03

23:03

AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in their message positioning as everyone tries to ride this latest wave in the quest to win more market share …

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Google Algorithm LEAKED (14,014 Potential Ranking Attributes Exposed) 30:03

6M ago30:03

30:03

A few days ago, a major leak exposed Google's internal Search Ranking documents, revealing over 14,000 potential ranking attributes. This unprecedented look into Google's algorithm has sent shockwaves through the marketing and SEO community. Google search is one of the world's most secretive, closely-guarded algorithms. There has never been a leak …

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EP 32: 5 impactful ways to level up your email marketing designs 17:03

6M ago17:03

17:03

Today on the Demand Gen Pod, Meeting Title: EP 32: 5 impactful ways to level up your email marketing designs- Visual design is crucial for engagement and conversions- Mobile responsiveness is a must- Trends include brand consistency, personalization, and compliance- Tools like Canva and Adobe Spark help with design- Personalization and dynamic cont…

1
Driving Real Demand with LinkedIn Ads 1:04:51

6M ago1:04:51

1:04:51

Want to drive real demand with LinkedIn Ads? LinkedIn is the go-to social platform for most B2B companies, offering a direct line to your target audience. But, for many reasons, lots of businesses running ads on LinkedIn struggle to see tangible results. In this episode of Demand Decoded, we cover proven strategies to effectively advertise on Linke…

1
Dialing in your marketing: The levers that impact results – strategy & budget 23:54

6M ago23:54

23:54

Effective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. Each lever is a critical piece of the marketing puzzle, capable of transforming the results of your programs. If your company is struggling to meet revenue targets, it’s crucial to examine a series of 12 st…

1
Dialing in your marketing: The levers that impact results – audience & positioning 20:12

6M ago20:12

20:12

The key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business. Beginning in this episode, GrowthMode Marketing introduces how we define 12 marketing levers that impact your initiatives and bottom-line results. They are: Audience Positioning St…

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EP 29: 3 keys for better email engagement in Gmail 21:06

7M ago21:06

21:06

Today on the Demand Gen Pod, El texto discute los factores clave para mejorar el compromiso en Gmail, centrándose en la relevancia, personalización y tiempo. Se explica cómo el algoritmo de Gmail filtra los correos electrónicos en pestañas según el comportamiento y señales de los usuarios. Se resalta la importancia de la optimización móvil, llamada…

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When prospects go dark… and how to re-engage 21:15

7M ago21:15

21:15

The sales team is working actively with a hot prospect. They watched demos, enthusiastically engaged in communications and requested a proposal … then suddenly, nothing. They stop responding. It’s frustrating for sure, but there may be many reasons why it happens. Don’t automatically assume they went with a competitor and stop pursuing. Listen to t…

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EP 28: The false allure of B2B intent data 7:58

7M ago7:58

7:58

Today on the Demand Gen Pod, we're delving into the intriguing topic of B2B intent data and unraveling the false allure that surrounds it. Join us as we navigate through the misconceptions and realities of leveraging intent data in marketing strategies. From understanding the promises versus the actual value of intent data to assessing its quality …

1
EP 27: How to Build and Optimize Your Martech Stack 15:22

7M ago15:22

15:22

Today on the Demand Gen Pod, we have an invigorating episode in store for you as we delve into the realm of marketing technology. Join us as we uncover the secrets to building and optimizing your Martech stack, a vital foundation for modern marketing success. From understanding your unique marketing needs and selecting the right tools to creating a…

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EP 26: Maximizing ROI from Paid Advertising in B2B 11:49

7M ago11:49

11:49

Today on the Demand Gen Pod, we're diving into a topic crucial for B2B marketers: "Maximizing ROI from Paid Advertising." In this episode, we'll explore the strategies and best practices that can help businesses make the most out of their paid advertising campaigns in the B2B space. Join us as we discuss the importance of defining goals, targeting …

1
EP 25: The Future of AI in Sales and Marketing Alignment 14:27

7M ago14:27

14:27

Today on the Demand Gen Pod, we're delving into the world of B2B paid advertising and uncovering strategies to maximize return on investment (ROI). In this episode, we'll explore the key tactics and approaches that can help businesses make the most of their paid advertising campaigns in the B2B space. Join us as we discuss defining goals and target…

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EP 24: The Psychology of Marketing and Consumer Persuasion 20:18

7M ago20:18

20:18

Today on the Demand Gen Pod, we're diving deep into the fascinating world of psychology and its influence on marketing and consumer persuasion. In this episode, we'll explore how understanding consumer behavior and leveraging psychological principles can shape effective marketing strategies. Join us as we discuss the power of persuasion techniques,…

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EP 23: Building Trust and Credibility in Demand Generation 10:02

7M ago10:02

10:02

Today on the Demand Gen Pod, we're diving into a foundational aspect of successful demand generation: "Building Trust and Credibility." In this episode, we'll explore the essential strategies for establishing and maintaining trust with target audiences. Join us as we delve into the power of understanding the target audience, creating valuable conte…

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Does Blogging Still Have a Place in B2B Demand Generation? 56:08

7M ago56:08

56:08

Blogging was once the go-to content medium for most B2B companies. It was a proven way to attract and engage audiences. But, with the rise of other content mediums and channels, the role of blogging has evolved. In this episode of Demand Decoded, we'll explore if blogging still has a place in a modern demand generation strategy, covering: - The spe…

1
A Winning Demand Gen Approach for Early-Stage Startups w/Tanya Tran 1:03:29

7M ago1:03:29

1:03:29

In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up. Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she mad…

1
Uncovering buying intent to win more new business 25:18

7M ago25:18

25:18

With just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals. Your middle- and bottom-of-funnel prospects are the most likely audiences to have buying intent. Check out this episode for ideas on how to zero in on these prospects with informative content, nurture camp…

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How to gear your marketing programs to today’s HR tech buyer 24:23

8M ago24:23

24:23

The GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it from an outside-in perspective. While your internal team is naturally heads-down working hard to produce wor…

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Proven SEO Strategies That (Actually) Generate Revenue 1:04:59

8M ago1:04:59

1:04:59

With 8.5 billion searches happening 𝐝𝐚𝐢𝐥𝐲 on Google, SEO is still one of the most powerful ways to capture demand and drive revenue, but the right approach is crucial for success. In this episode, we share our proven SEO approach that actually generates revenue. We dive into Blend's own SEO strategy, which generates hundreds of high-intent leads, a…

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CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr 42:43

8M ago42:43

42:43

Welcome to another episode of Collective Wisdom by Demand Collective. I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. Ben has over 13 years of Marketing experience. He focuses on …

1
With fewer prospects buying HR technology right now, should you slash your marketing budget? 19:10

8M ago19:10

19:10

For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a rebound just yet. Maybe you’re asking yourself whether to slash your marketing budget. It’s a question we’ve bee…

1
EP 22: CRM and Marketing Automation Integration 12:45

8M ago12:45

12:45

Today on the Demand Gen Pod, The transcript stresses the significance of uniting CRM and marketing automation for expeditious data exchange amid sales and marketing teams. It stresses the importance of establishing a source of truth, personalized customer journeys, consolidated customer data, closed-loop reporting, and the advantages of early imple…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 2 19:45

8M ago19:45

19:45

In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded HR tech market. Listen now to learn why taking calculated, creative risks with a blend of innovative idea…

1
ROI Reality Check – Assessing the True Value of Paid Advertising 1:01:28

8M ago1:01:28

1:01:28

Businesses continue spending huge amounts of money on paid ads without fully understanding the return on that investment. In this episode, we dive into why companies continue pouring money into a channel that frequently fails to deliver positive returns. We’ll examine the key metrics you need to track to evaluate your paid ad spend and determine if…

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Taking creative risks with your marketing to stand out in the HR tech market | Part 1 16:05

8M ago16:05

16:05

In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same. Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the co…

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