Creative Penn Podcasts

If you want a long-term successful career as an author, you need to learn the craft and the business of writing. Joseph Nassise talks about his writing process, how he diversifies his business across different publishers, different products, and different technologies, as well as how he is embracing new options for his books. In the intro, Draft2Di…

We all use tools to help us improve our skills, and in this episode, Leanne Leeds explains how she uses the generative AI tool, Sudowrite, to write better books and serve her readership more effectively. In the intro, OpenAI launches GPT4, and how it can be used for accessibility with Be My Eyes. Other tools include ProWritingAid's Rephrase, and up…

Writers and readers are a diverse bunch, and we all want to do our best to make sure our content is accessible to all. But how do we do that when it seems like a huge (and time-consuming) challenge for an individual creator? Jeff Adams gives some tips for getting started. In the intro, making as marketing [Ryan Holiday]; Enter awards but make sure …

What are the core fundamentals of a successful independent author business? How can you focus on writing, as well as sell more books, and stay healthy? Prolific fantasy author Lindsay Buroker shares her tips. In the intro, YouTube gets into audio-only podcasts; Seth Godin's book marketing for The Song of Significance; How to make more money than th…

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. It's possible if you sell direct, as Pierre Jeanty talks about in this interview. In the intro, the author income survey [ALLi]; publishing clauses to avoid [Writer Unboxed; Writer Beware]; copyright registration for AI-assisted com…

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. make things up), it's now evident that the generative AI tools make a lot up — and we need to be aware of the potential ramifications. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, …

How can you create a universe big enough for multiple series? How can you co-write successfully? How can you pivot your business model to achieve your creative, financial, and lifestyle goals? Martha Carr talks about these things and more. In the intro, Simon & Schuster is back up for sale [Reuters, Episode 662 with Jane Friedman]; The New Gatekeep…

How can you embrace book marketing as a creative part of your author business? How can you effectively market your backlist over time? How can you tap into ambition and drive your author business onward and upward? Honoree Corder talks about all this and more. In the intro, Draft2Digital add a new library marketplace [D2D]; Running a publishing hou…

Who are the Choctaw people and how can authors write authentic Native Americans in their books? How can we research diverse characters and include a diverse cast without worrying about cancel culture? Sarah Elisabeth Sawyer talks about how her Choctaw heritage influences her books. In the intro, the Pilgrimage Kickstarter is done — thanks to all ba…

What are the benefits of selling direct? Why might using your face to advertise your books be a good idea? What might be the future of selling direct? Steve Pieper talks about these things and more. In the intro, ACX lowering audiobook prices, Chokepoint Capitalism, Audiblegate, Copyright valuation [Dean Wesley Smith]; courses on copyright; Happy M…

What do you need to consider when writing travel memoir? How fear of judgment and fear of failure are real issues even for established authors, and more in these selected excerpts from interviews with J.F. Penn around Pilgrimage: Lessons Learned from Solo Walking Three Ancient Ways. In this episode, I talk about: I have a […] The post Writing Trave…

How can you use AI tools to ethically and responsibly create in whatever sphere you love? What are some of the tools and why are creative direction, voice, and taste, so important? I discuss these issues and more in a solo introduction and an interview with Oliver Altair. In the first 28 mins of the […] The post The Importance Of Confident Creative…

How can small, daily habits make you more successful as an author? How can you use the 80/20 rule in your author business? How can you create multiple streams of income when you sell mostly print? Marc Reklau shares his tips in the interview. In the intro, my Kickstarter for Pilgrimage is live!; Spotify's promotion […] The post Multi-Six Figure Boo…

Do you sometimes just ‘know' when a story is right? Does something ‘click' during the writing process and suddenly things make sense? Do you lean into your curiosity and emotion when it comes to writing and marketing? If yes, you might be an intuitive writer, as Becca Syme explains in this interview. In the intro, […] The post Intuitive Writing And…

What are the most common reasons why writers don't finish their books —and how can you overcome them in order to finish yours this year? Roz Morris gives practical writing and mindset tips. In the intro, Spotify promo codes [FindawayVoices]; Rachael Herron's money episode [How Do You Write?]; Changes at Amazon [Kris Writes, BBC]; AI […] The post Ho…

How can you use paid advertising as part of your book marketing strategy? How can you reach more readers and sell more books in the year ahead? Mark Dawson provides strategies and tips in this interview. In the intro, publishing trends for 2023 [Written Word Media]; Apple AI narration; ChatGPT into Bing [The Verge]; Comments […] The post How To Use…

Happy New Year 2023! I am more excited than ever this year about the books I want to write and publish. I've had a difficult few years (haven't we all?!) but now I'm ready to create at full throttle in 2023, aided by the incredible AI-powered tools emerging for writers. Here's an overview of my […] The post My 2023 Creative and Business Goals With …

Another year ends, and once more, it's time to reflect on our creative goals. I hope you will take the time to review your goals, and leave a comment below about how the year went. Did you achieve everything you wanted to? You can read my 2022 goals here and I reflect on what I […] The post Review Of My 2022 Creative Business Goals first appeared o…

“If you just keep writing/querying/marketing/etc you will eventually be successful. Just don't give up.” We've all heard a variation of this, but what if it isn't true? When is quitting worthwhile? Joanna Penn and Orna Ross discuss Quit: The Power of Knowing When To Walk Away by Annie Duke and give examples of what they […] The post What Do You Nee…

What has changed in the publishing industry over the last few years? What can authors learn from the DOJ vs PRH court case? How can mid-list authors thrive in uncertain times? Jane Friedman talks about these things and more. In the intro, USA Today list is on indefinite hiatus [US News]; Paid for bestseller list; […] The post Changes In Publishing …

Why might a first-time author choose to independently publish? Barnaby Jameson talks about his experience with his first historical novel, and why valuing intellectual property is critical for authors to understand. Plus tips for self-publishing and marketing. In the intro, Draft2Digital distributing to Smashwords store [D2D], expansion of Google P…

How can authors use generative AI as a co-writing tool? How can creatives approach AI possibilities with curiosity rather than fear? Charlene Putney talks about writing with LAIKA. In the intro, ChatGPT, thoughts on the GitHub Co-Pilot case [WIRED]; and why digital abundance is an opportunity for curious creatives, not a threat. I also mention […] …

If you're not making the money you expected from your books, how can you pivot genres in order to write what you enjoy AND make a living? How can you change your mindset to one of creative abundance and productivity? Dan Padavona talks about these topics and more. In the intro, publishing year in review […] The post Pivoting Genres And Mindset Tips…

What is genre, and how can transcending it improve your fiction? How can you effectively write cross genre? John Truby gives an overview of the Anatomy of Genres. In the intro, the PRH acquisition of S&S is over [The Guardian]; Amazon Advertising Everywhere [Vox]; Spotify expands audiobooks to more markets [TechCrunch]; Plus, 20BooksVegas recording…

How can we shift our mindset to thinking about a long-term creative career? What can we do now that will make our future selves happy? Dorie Clark gives some ideas for playing the long game. In the intro, sell books directly on TikTok Shop [The Guardian]; Plan for author success in 2023 [K-lytics webinar, 1 […] The post The Long Game With Dorie Cla…

How can generative AI tools augment and amplify your creativity? How can digital originals/collectibles (NFTs) add value to authors and readers? In the intro, my solo episode on Creativity, Collaboration, Community, and Cash: NFTs for Authors (also in video); Midjourney v4 [Ars Technica]; Deviant Art launches their own generative AI tool [Engadget]…

How can you find the intersection between what the market wants and what you love to read? How can you strategically seed book sales to improve your marketing? Rachel McLean talks about her 5 steps to indie author success. In the intro, how to predict and profit from publishing trends [ALLi blog]; my live, in-person […] The post 5 Steps To Author S…

What are some of the fundamentals behind self-publishing success? James Blatch shares tips and insights as well as introducing the Launchpad course from Self Publishing Formula. I'm an affiliate of the course, which you can find at www.TheCreativePenn.com/launchpad James Blatch is a historical military thriller author. He’s also the co-founder of S…

How can you create an ecosystem of children's books around a central idea? How can you market books for children? Ada-Ari talks about how she writes, publishes and markets her children's books based on African folk tales and African languages in the USA. In the intro, Court blocks the PRH S&S merger [PublishersWeekly]; Spoken Word […] The post Writ…

What are tropes and how can you use them to strengthen your fiction? What are some examples of horror tropes, in particular? With Jennifer Hilt. In the intro, Why book sales are down and what to do about it [6 Figure Authors]; Undisruptible: A Mindset of Permanent Reinvention for Individuals, Organisations, and Life by Aidan […] The post Using Trop…

What do you need in the beginning of your novel so your reader buys your book? Shane Millar shares tips for writing brilliant beginnings, regardless of your genre. In the intro, trends in what publishers want at Frankfurt Book Fair [Publishing Perspectives] Adobe incorporating AI-generation alongside a Content Authenticity Initiative [Adobe blog]; …

How does curiosity fuel creativity? How can we balance consumption and creation in an ever-busier digital life? How can you break out of the myth of the ‘starving artist'? Maria Brito talks about How Creativity Rules the World. In the intro, insights into Colleen Hoover's popularity [NY Times]; Amazon bugs [Kindlepreneur]; Ingram invests in Book.io…

Generative art tools like DALL-E, Midjourney, and Stable Diffusion are taking AI art into the mainstream. What are the opportunities for authors? What are the problems and controversies to be aware of? I talk about these issues and more with Derek Murphy. In the intro, I mention my J.F. Penn NFTs with AI-generated art based […] The post Using AI Fo…

How can we accept imperfection as writers while still striving for excellence? How can we make space for going deeper into our writing while managing a busy life? Beth Kempton talks about The Way of the Fearless Writer in this wide-ranging interview on the creative mindset. In the intro, when life throws a curveball and […] The post The Way Of The …

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. In the intro, new e-reading devices, Kobo Clara 2E and Kindle Scrib…

Every fiction author will (eventually) find their own method for writing but all fall somewhere on the spectrum between outlining/plotting and discovery writing/pantsing/writing into the dark. In this excerpt from How To Write a Novel, I share two chapters on the topic from the audiobook, narrated by me (Joanna Penn). You can listen above or […] Th…

How can you adapt your novel into a comic or graphic form? What are the different types? How does a creative career develop over the long term and when do you need to take a step back to consider how to move forward? Barry Nugent talks about all this and more. In the intro, Amazon […] The post Transmedia And Self-Publishing Comics And Graphic Novel…

In this solo episode, I talk about my lessons learned from 11 years as a full-time author entrepreneur, and why I am (finally) taking some time off. In the intro, Soldiers of God short story, The Creator Economy for Authors course (use coupon SUMMER22 for 30% off), Science Fiction Writing online conference, Author Tech Summit; […] The post Lessons …

How can you make sure your heirs and successors are able to manage your books and copyright licensing after your death? What aspects do you need to think about in terms of your author estate? Michael La Ronn explains this important topic in clear terms. In the intro, more quotes from the DOJ vs PRH […] The post Estate Planning For Authors With Mich…

What is auto-narration of audiobooks and how can it benefit authors and rights-holders as well as listeners? What are some of the common objections to auto-narration and how can we keep a positive attitude to embracing change? Ryan Dingler from Google Play Books goes into detail on these questions and more. You can also listen […] The post Auto-Nar…

How can you intensify the conflict in your books to hook readers? How can you introduce different types and layers of conflict to improve your story? Becca Puglisi explains why and how to write conflict. In the intro, thoughts on the DOJ vs PRH trial [Twitter @JohnHMaher] and Publishers Weekly round-up; my thoughts on subscription […] The post Writ…

In July 2022, I launched my online shop at www.CreativePennBooks.com. It’s built on Shopify’s eCommerce platform, and in this solo episode, I’ll explain why I built the store, my lessons learned, tips if you want to build your own, and how I intend to expand it over time. This episode is sponsored by my wonderful […] The post Selling Books Direct W…

Selling your books direct to readers and listeners can bring you more money, faster, and allow you to control your customer's experience and data. Morgana Best explains why selling direct is so important for an author business, and some of her tips for implementing a Shopify store. In the intro, the publishing court case of […] The post Selling Boo…

What do you need to consider if you want to go full time as an author entrepreneur? What challenges might you face in your first few years? Sacha Black shared her lessons learned from 3 years full-time. In the intro, PRH and S&S merger heads to trial [Publishers Weekly]; Pilgrimage episodes on my Books and […] The post Lessons Learned From 3 Years …

How will blockchain technology change the way creatives register copyright, as well as monetize their work? Roanie Levy explains how blockchain can solve the attribution problem, and how smart contracts will allow new business models with ownership of digital assets in web 3. This podcast is sponsored by Written Word Media, which makes book marketi…

How can you lean into your strengths as a writer to find the genre — and the business model — that suits you best? A.G. Riddle talks about his writing process, his publishing choices, and how he's planning to pivot into the next phase of his career. In the intro, I talk about my experience […] The post Writing A Bestseller With A.G. Riddle first ap…

Tools and tactics may change, but the principles of book marketing remain the same whatever the situation. Becky Robinson gives advice on how to reach readers and market your books for the long term. In the intro, The Things You Think Matter — Don’t [Ryan Holiday]; Boost Your Backlist [ALLi]; Craving Independence [The Bookseller]; 21st […] The post…

How To Write a Novel: From Idea to Book is out now if you buy direct from my store, www.CreativePennBooks.com for ebook, audiobook, paperback, or workbook editions. It will be out everywhere on your favorite store in your preferred format from 13 August 2022. More details and links here. In today's special inbetweenisode, I share […] The post Writi…

How can you write a series which keeps your readers engaged, while still keeping your creative spark alive? How can you sustain a writing career for the long term? With Tess Gerritsen. In the intro, The Creator Economy report [The Tilt]; Publisher Rocket tutorial. Today's show is sponsored by IngramSpark, who I use to print […] The post Writing For…

Print on demand makes it easy to sell print books without the hassle of storage and shipping — but it's limited to what the established POD printers allow. What if you want to do a special print run, either for a crowdfunding project, or because you want higher quality print production with extras? White Fox […] The post Self-Publishing And Crowdfu…