Mastering Sales Development: Tito Bohrt on Outbound Marketing, AI, and Revenue Optimization Join us as we dive deep with Tito Bohrt, a six-time sales development leader and the CEO of AltiSales. Tito shares his extensive knowledge on cold outreach, what makes a winning campaign, and the future of AI in sales. From his beginnings, dropping out of co…

In today’s episode, Jack and Jeremy tackle the top 10 sales questions generated by AI. They explore transitioning between outbound channels, optimizing touchpoints, and referencing shared interests. Key Points: Identifying LinkedIn Engagement Triggers Effective Personalization Techniques Optimizing Subject Lines Balancing Content and Direct Outreac…

Recruiting Cold Outreach: Insights from James Hornick, Chief Growth Officer at HireWell In this episode, we sit down with James Hornick, the Chief Growth Officer at HireWell and host of the Talent Insights podcast. James shares his journey from the early days of tech sales and cold outreach to the innovative strategies HireWell uses today. We delve…

Mastering Cold Outreach: Insights from Sales Expert Marcus Chan In this episode of The Cold Outreach Podcast, we sit down with Marcus Chan, owner of Venli Consulting Group and a world-renowned sales expert recognized by Salesforce and LinkedIn. Marcus shares his journey from being a top producer and sales director at a Fortune 500 company to foundi…

In this teardown, Jeremy and Jack break down a cold email targeting employee churn reduction for tech scale-ups. Their analysis emphasizes the importance of establishing authority and aligning the message with the recipient’s expertise to create a more compelling outreach. By using pattern-interrupt subject lines and carefully crafted content, they…

In this episode, Jeremy and Jack do a deep dive into recent Microsoft email deliverability issues, which have been affecting cold emailers and leading many to struggle with their email campaigns. Microsoft's recent changes to combat spam may have unintended consequences for legitimate senders. Understanding these challenges is vital for successful …

Mastering Cold Outreach: Tips from Digital Entrepreneur Deniero Bartolini In this episode of the cold Irish.com podcast, hosts Nick and Phil welcome digital entrepreneur Deniero Bartolini, aka DenieroB. With nearly two decades of experience, including creating seven-figure Amazon brands and scaling a high-ticket consulting firm, Deniero shares his …

The Power of Honest Outreach with Shane Melaugh Welcome to the ColdAction.com podcast! In this episode, we chat with Shane Melaugh, a serial entrepreneur behind prominent brands including Thrive Themes, Swiss Made Marketing, ActiveGrowth, and more. Shane shares his journey from building niche sites and affiliate marketing to successfully exiting Th…

From Cold Outreach to Success: Scott Zimmerman's Journey in the Insurance World In this enlightening Podcast episode, we delve into the transformative journey of Scott Zimmerman, a renowned entrepreneur and life insurance expert. Beginning as a broke 22-year-old insurance salesman, Scott overcame significant challenges through persistence, cold out…

In this episode, Jack and Jeremy dissect a standout cold outreach email that Jack recently received, praising it as one of the best they’ve encountered. They explore what made this email so effective, including its personalization and strategic content, and share insights on how to elevate cold outreach practices. Key Topics Discussed: Email Conten…

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In this episode, Jack and Jeremy dive into strategies for becoming a LinkedIn super connector, exploring how to effectively grow a strong network. They break down key insights from analyzing profiles with 30,000 connections, offering tips on crafting compelling headlines and connection requests to boost your LinkedIn presence. Key Topics Discussed:…

In this episode, Jack and Jeremy take a casual approach to discussing cold outreach, sharing insights from personal experiments and the occasional surprise outcome. You’ll hear about unconventional strategies, from mass LinkedIn invites to subtle personalization, all while reflecting on how these tactics can lead to unexpected opportunities. Key To…

In this episode, Jack and Jeremy dive into the world of data benchmarks for cold email campaigns. They explore various metrics like open rates, click rates, and reply rates, revealing surprising insights and practical tips to help you gauge your campaign's performance against industry standards. Get ready for a deep dive into the numbers that matte…

In this episode, Jack and Jeremy dive into a live teardown of a cold email, dissecting each element from subject lines to call-to-action strategies. They explore the best practices for crafting personalized outreach messages, offer practical tips to improve engagement, and share insights on avoiding common pitfalls in cold email marketing. Key Topi…

In this episode, Jack and Jeremy dive into Google’s recent experiment that flags the use of hidden tracking pixels in emails, sparking concern among cold email marketers. They discuss how this change might affect open tracking and explore potential workarounds to adapt to the new Gmail warning system. Key Topics Discussed: Google’s New Tracking Pix…

In this episode, Jack and Jeremy delve into the challenges of cold outreach in markets where only a small percentage of potential customers are actively buying. They explore effective strategies for overcoming this hurdle and building lasting relationships with potential clients. Key Topics Discussed: Approaches for Different Market Sizes Identifyi…

In this episode, Jack and Jeremy delve into the art of sales outreach, specifically focusing on the optimal timing and structure of offers. They discuss the merits of different approaches, aiming to provide actionable strategies for sales professionals to improve their outreach campaigns. Key Topics Discussed: Door-in-the-face vs. foot-in-the-door …

In this episode, Jack and Jeremy dive into a detailed teardown of a cold outreach Inmail aimed at real estate investing. They examine the message’s effectiveness, discussing aspects like personalization, list targeting, and engagement strategy. Key Topics Discussed: Analysis List Building and Targeting Critiquing the Generic Introduction Call to Ac…

In this episode, Jack and Jeremy dive into the emerging trend of AI-driven video personalization for sales outreach. They explore its potential benefits, practical applications, and ethical considerations, providing insights on how this innovative tactic can significantly boost reply rates. Key Topics Discussed: Introduction to Video Personalizatio…

In this episode, Jack and Jeremy dive into a cold outreach email, providing a detailed critique and actionable improvements. They discuss key elements of effective email marketing and share tips to make cold emails more engaging and successful. Key Topics Discussed: Email Content Critique Subject Line Call to Action (CTA) Development Social Proof a…

In this episode, Jack and Jeremy explore the strategic aspects of email deliverability, focusing on how to ensure your emails reach the inbox. They discuss practical tips for improving engagement, refining your email list, and crafting compelling offers to enhance your overall email outreach success. Key Topics Discussed: Engagement Drives Delivera…

In this episode, Jack and Jeremy delve into the technical aspects of mastering email deliverability. They discuss essential configurations, tools, and strategies to ensure your emails land in the primary inbox, emphasizing the importance of understanding the underlying technicalities for successful cold email outreach. Key Topics Discussed: Technic…

In this episode, Jack and Jeremy delve into the complexities of email deliverability, exploring how the number of emails sent can impact the success of cold outreach campaigns. They discuss key factors influencing deliverability scores and offer practical strategies to optimize email performance. Key Topics Discussed: Deliverability Score and Email…

In this episode, Jack and Jeremy delve into the challenges of getting replies from different departments in a sales context. They analyze data from a million emails to uncover which departments are the hardest and easiest to reach, offering insights and practical advice for optimizing sales outreach strategies. Key Topics Discussed: LinkedIn Poll R…

In this episode, Jack and Jeremy engage in a rapid-fire exchange, answering a series of questions related to sales tactics and strategies. They share valuable insights suitable for both seasoned professionals and newcomers in the sales field. So, whether you're looking to enhance your sales approach or gain valuable knowledge, tune in for a fast-pa…

In this episode, Jack and Jeremy dive into the world of email outreach. Struggling to decide between high volume and low volume campaigns? They'll help you pick the right strategy based on your market size and ideal customer. Tune in to find out when to go big and when to personalize. Key Topics Discussed: High Volume vs Low Volume Campaigns Total …

In this episode, Jack and Jeremy discuss a cold outreach hack that can significantly improve your response rate. They explore the idea of using a Loom video in your outreach but with a twist. This sparks curiosity and encourages potential clients to reach out, allowing you to pre-qualify leads who are genuinely interested. Key Topics Discussed: Col…

In this episode, Jack and Jeremy dive into the topic of Spintext and its impact on email deliverability. They explore the differences between Spintext and traditional personalization, discuss its benefits, and provide insights on how to effectively implement it in email campaigns. Key Topics Discussed: Spintext and its Impact on Email Deliverabilit…