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Marketing 101 for Chiropractors

Enrico Dolcecore

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Digital marketing keeps changing faster and faster. As chiropractors and health care professionals it's near impossible to be a CEO of our businesses AND do all the marketing. If you don't understand how marketing works, you can be taken for a ride by "marketing agencies" that say they are experts, but are just doing the same thing for all their clients. This ends up being expensive, and a waste of time. Learn new marketing strategies that are free, simple, meaningful all while staying on to ...
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The Remarkable CEO for Chiropractors

Dr. Peter Camiolo and Dr. Stephen Franson

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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for ...
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The goal of the Cultivating Success podcast is to help principled chiropractors be successful in both their practice and their business. The key to this is a shift in mindset. This is NOT “practice management” or cookie-cutter advice. I want to help you find out who you are, what makes you truly happy and how to transfer that to your practice. Over the last 10 years, I have coached many successful associates and have discovered what most recent graduates and new chiropractors struggle with. ...
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ChiroFEAST: THE Podcast for Chiropractors and Entrepreneurs

Dr. Jeff Danielson | Doctor of Chiropractic

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On ChiroFEAST, host Dr. Jeff Danielson and his guests serve up wisdom in the successful practice of chiropractic, the world of entrepreneurialism, and mentorship to navigating this crazy thing we call life. Having built, bought, and sold many chiropractic practices and as an owner of 19 LLCs, Dr. Jeff loves sharing the spirit of entrepreneurship and Paying it Forward. Listen to learn from his mistakes & successes to make yourself a better leader, entrepreneur, team member, and to even help m ...
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If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. Learn simple and actionable solutions to help your cl ...
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The Chiropractors' Edge

Dr. Jake Hansen

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Industry dissension and the scarcity mindset are making way for cooperation and abundance, and chiropractors are leveling up. Dr. Jake Hansen, world renown chiropractor, speaker, connector and thought disrupter interviews innovative luminaries determined to give you the EDGE in your practice. Follow along to discover how you can make a greater impact on humanity and achieve abundance in your practice and your life. For access to additional tools, resources, products, events, and coaching vis ...
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Welcome to Virtual Visions, the podcast that empowers women chiropractors to transition into an online practice with confidence. I’m your host Dr. Alex Swenson-Ridley–former high overhead 7 figure practice owner, turned low overhead 6 figure virtual practice owner, turned mentor and coach to women chiropractors who want more income, impact and time freedom, and want to build an online practice to do it. On this show I help you navigate the steps to creating a successful online practice that ...
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The Chiropractor's A-Game

Dr. Kimberly Besuden

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Welcome to The Chiropractor's A-Game. I'm Dr. Kimberley Besuden. With 3 decades plus of being a healthcare practitioner and a chiropractor, I know just how challenging it can be to run a successful practice. That's why I coach and mentor healthcare professionals to be the best version of themselves, in mind, body, and business. This podcast is all about helping chiropractors & other functional healthcare professionals to grow in mind, body & business! You will, no doubt, benefit from my shar ...
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This podcast is "The Voice of Reason for Chiropractic" and will be most beneficial for chiropractors and their teams. We cover topics that will help grow a chiropractic practice, deliver content that will enhance the quality of care for more patients, teach concepts and strategies to market without manipulation or massive discounts, and simplify the foundation for operating a successful business by focusing on the 4 four requirements (leadership, communication, systems and team) of a thrivin ...
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Have you ever felt the thrill of watching a business come alive right before your eyes? That's the journey Dr. Christine Zapata, chiropractic maven and co-author of "Book Yourself Solid for Chiropractors," takes us on in our latest episode. Together, we unpack the wisdom of identifying the ideal client and the power of community, showing how these …
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In this episode, you'll discover: The 4 Engines of Your Business DCs do not lay awake worrying about their PRACTICE - they worry about their BUSINESS Turn your pirate ship into a battleship. Team is your business, and your business is your team. Why it’s possible to have a great practice but not a great business. To 10X your practice, you must 10X …
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Tune into Part 1 of 3 where Dr. Jeff breaks down the things that a young doctor will do or not do that will make your wallet thinner. Yikes To learn more about Dr. Jeff, his Pay it Forward mission, and coaching, visit www.mybigfishenterprises.com or email mybigfishinfo@gmail.com. For more nuggets of entrepreneurialism and motivation, follow us on I…
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Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. In this episod…
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Welcome to episode 36 of the Cultivating Success podcast! Today we’ve got a solo episode with Dr. Bremner where she talks about what she's gleaning from her latest read: Never Split The Difference by Christopher Voss. She gets real about chiropractic, the value in real world experience (hello, Associate positions or internships!), and about the dis…
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Unlock the potential of your chiropractic practice with our latest deep-dive into the world of Key Performance Indicators. We're guiding you through the maze of metrics, from patient visits to bottom-line revenue, ensuring you know precisely how to tap into growth and keep your finger firmly on the pulse of your business's health. Our conversation …
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Are you looking to build financial freedom? Do you want to be the financial inflection point in your family? Are you ready to make the shift from generational income to building generational wealth? This episode is for you. Listen in as Dr. Stephen interviews one of his financial advisors, Justin Maxwell of Big Life Financial. The financial foundat…
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Unlock the transformative power of blending lifestyle medicine with traditional chiropractic care with our esteemed guest, Hally Brooke of Live Nourished Coaching. Hally takes us through her pioneering dual-faceted business model that not only offers direct support to those wrestling with gut, adrenal, and hormone imbalances but also pairs healthca…
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Listen-in on the conversation between marketing and branding expert, Dr. Elise Rigney and REM CEO Dr Stephen Franson and learn how to attract your ideal patient. Discover the importance of authenticity in your brand story, brand promise and digital identity. Learn how your website and social can compel the right people into your practice / business…
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Could your chiropractic practice be sleepwalking into stagnation? Join me, Dr. Enrico Dolcecore, as we confront the cozy lull of professional comfort zones. This episode peels back the curtain on the realities of practice performance, challenging the illusion that patient praise equates to success. We dissect the significance of metrics, like the d…
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In this episode, you'll discover: Understand the 3 ways to exit and the outstanding one that laid the golden egg Increase the asset value of your business now by integrating value drivers. Make your practice not only more attractive but irresistible! Episode Highlights 02:04 - The emotional and challenging meeting that inspired this discussion on t…
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Passionate Health Coach and Functional Medicine Coordinator, Hally Brooke, explains how a Power Partnership works and the different benefits this type of partnership can bring to your business model. You can benefit financially and bring more value to your clients/patients by using this model with ZERO time spent on your part. To connect with Hally…
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Unlock the future of your business with insights from Dr. Enrico Dolcecore on how artificial intelligence is revolutionizing marketing strategies for entrepreneurs and healthcare professionals alike. As we navigate the intricate dance between innovative AI tools like chat GPT and the authenticity of the human touch, this episode is a treasure trove…
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In this episode, you'll discover: 3 signs that you are a control freak Why the strength of the leader becomes the weakness of the organization. How to stop cultivating a culture of underperformance and disengagement The more valuable you are to your business, the less valuable your business. Change is not just a leap of faith, there is a framework …
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As a chiropractor and entrepreneur, I've navigated the complexities of our profession and the business landscape that surrounds it, often wishing for a guiding light through the murk. Enter James Chester, the mastermind behind ChiroHustle, who joins us today to share his remarkable journey from journalism to championing chiropractic unity and effec…
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Does Your Website Regularly Attract YOUR IDEAL CLIENTS? Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website: 1. Does it work? And 2. Does it work?!?! Does it work? Does it attract and convert your Ideal Client / Patient? Does it work? Is your site SEO Optimized (findable) and ranking at the top? Does your si…
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Dr. Jeff explains the true basics of how to get patients to get to "YES". Meaning they start care, complete a strong corrective care plan, and transition to a wellness plan. It's simple but it's hard. Take this episode to heart, try implementing these tips, and see the results! To learn more about Dr. Jeff, his Pay it Forward mission, and coaching,…
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Imagine navigating the intricate world of commercial real estate leases and negotiations without making a single costly error. Picture owning a space tailored specifically for your chiropractic practice and built to boost your success. That's precisely the promise of this enlightening episode of Marketing 101 for Chiropractors, where we welcome our…
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Do You Need Financing? This episode is for you if… Are you looking to LAUNCH a new chiropractic practice? Do you need financing for construction? Are you building our your dream practice? Are you expanding your Chiropractic Enterprise? …If YES - then you are going to need money to make it happen. Listen-in as Dr. Stephen Franson interviews Corey Bi…
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Ever wondered how the subtle contour of an eyebrow or the angle of an eyelid could possibly reveal insights into someone's behavior or personality? Join us on this enlightening journey with our esteemed guest Brian Galke, a facial recognition specialist from Subtle Skills. He pulls back the curtain on the undeniable value of facial recognition in b…
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What's the one thing that your website is doing that's killing your business? What should you expect your website to do for you? And how can you monetize your website so that it is an investment that makes you money rather than costing you money? Tune into this interview with Lauren Lofts of Perfect Patients Chiropractic Websites to hear just how a…
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In this episode, you'll discover: The multiplicative power of harnessing a “Word Theme for the Year” Why your growth in 2024 will be a reflection of your Readiness. Trouble-Shooting all 6 sides of Readiness Using the Accountability Grid to assess your Practice Readiness for 2024 Episode Highlights 02:39 - The importance of alignment and vision for …
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Welcome to Episode 35 of the Cultivating Success podcast. Today we’re joined by Angie Noack, LPC and Senior VP of Business Development for Braincode. On this episode, she and Dr. Bremner discuss all things networking, including where to begin, how to play the long game when it comes to referrals, and what you should be focusing on when you start ou…
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Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color th…
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Join us as we unlock the secrets of building an efficient, clarity-based practice with our guest, Dr. Julie Brons, a seasoned chiropractor and insightful consultant from Traverse City, Michigan. Get ready to take notes as we pick Dr. Brons brain on everything from team efficiency, documenting systems, to the vital role of coaching in business. Expe…
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n this episode, you'll discover: Your Results will always be a reflection of ENGAGEMENT Use this framework to engage your Team and your Patients / Practice Members Engagement creates the ACTIVATION ENERGY for Marketing Outcomes Never sacrifice effectiveness for efficiency when scaling your business Episode Highlights 00:57 - Discover the distinctio…
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Step boldly into 2024, chiropractors, as we unwrap the secrets to a successful marketing revolution! This episode is your beacon to a year where authenticity, predictive analytics, and daring content creation lead the charge. Learn how to craft under-a-minute video masterpieces that make your social media presence unmissable, and transform your mar…
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Episode #101 is up for you on how to GET SPANISH SPEAKING PATIENTS NOW. In this part 1 of 2 episodes, we will teach you: 1) Who the Spanish Speaking Patient is: They are loyal. They are a CASH paying patient. They refer like crazy. They aren't skeptical about natural health. 2) Where they spend money. 3)How to build relationships to allow them to p…
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Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. Setting up your website right the …
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In this episode, you'll discover: What 3-5 Big Changes need to be made to take your business from Now to Next? Slay your dragons and reach your goals in 2024 with the help of this exercise Identify who is accountable for the next iteration of your business through the lens of your Accountability Grid Use the Lead Flow Worksheet to reverse engineer …
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Ever imagined how emotional intelligence could skyrocket your marketing game? That's precisely what we'll uncover in this episode. Joined by the dynamic duo, Carmen and Deirdra from Encore Empire, we get real about harnessing the power of emotions to better understand your audience, resonate with them, and build a successful clientele. Offering wis…
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It's two of many of our favorite things, Jesus and Chiropractic! Tune in to hear a special story about the miracle of John the Baptist, Jesus, and the power of the human body. Share this Christmas episode with someone who will appreciate this story in honor of the reason for the season. To learn more about Dr. Jeff, his Pay it Forward mission, and …
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. This is a special encore presentation of one of our most popular episodes from our po…
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In this episode, you'll discover: Assess your 2023 current business using the proven APPEAR Process Identify Where Did You Win - and What Did You Learn? Identify the constraints on your business that need to be addressed to have the best year ever in 2024 Understand the Base Case, Best Case, Worst Case construct and how to apply to your business. T…
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This episode will give any listener hope in not only getting out of debt (education, home, business) and be set to thrive for the rest of their lives. This is a must hear episode if you are feeling overwhelmed by living paycheck to paycheck or feeling like it will take decades to be able to save for retirement. Learn more about Adam Carroll and The…
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Embark on a journey of discovery with our esteemed guest, Maryann, a dual-qualified civil trials lawyer and registered nurse, who brings a unique blend of medical and legal expertise to the fore. This episode promises to shed light on the often complex world of personal injury cases, underlining the vital role of early documentation of all patient …
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https://www.sparkmywellness.com Many people know their posture stinks. Many of these same people have associated neck pain, migraines, headaches, fatigue and tight muscles. We have all been told an outdated model of posture that is purely based on the muscles. What has been recently discovered is that our body houses a special type of water known a…
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In this episode, you'll discover: 3 Keys to Attracting A-player Candidates The 5 Attributes of an A-Player How to recognize B and C Players How much should you pay an A Player? Episode Highlights 03:43 - How the Rubik's cube framework can help you in troubleshooting and identifying talent gaps in a team. 08:38 - The importance of clarity in vision …
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Those struggling with chronic migraine headaches, neck pain, chronic fatigue, low back pain, and muscle soreness know that low energy comes along for the ride. What is not often discussed is how these two things are connected. When the body can’t make, store, and move energy efficiently, it can’t power its important systems. Inefficient healing and…
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Imagine the limitless potential of expanding your chiropractic practice right from your laptop. Let Dr. Ed Osburn, a pioneer in online chiropractic services, guide you through this exhilarating journey. Dr. Osburn takes center stage, recounting his own transformation from a traditional to a thriving virtual practice. With insights into niche virtua…
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Welcome to Episode 34 of the Cultivating Success podcast. Today we’re joined by Dr. Mel Krug a chiropractor, business mentor and owner of Inspire Life Chiropractic Center in Minnesota. On this episode, she and Dr. Bremner discuss all things Associate, including where to begin, what it means to be one, aligning with your values, and what you should …
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SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs. When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find …
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In this episode, you'll discover: Workflow Automation – Quantify, Delegate and Verify the Work What Insurance companies don’t want you to know and how to beat them at their own game 3 Keys to building a scalable and durable business. Attracting and Retaining A-Player Talent Episode Highlights 03:29 - A brief history of Dr. Brian Capra and how Genes…
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This awesome interview of a master entrepreneur, Ignacio Fanlo, will get you thinking outside of the box of revenue streams that you never thought of before. If you are a true entrepreneur you CANNOT skip over this episode because it may change your way of thinking forever. Learn more about Ignacio Fanlo and Vansanity at: Website: www.vansanity.com…
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Welcome to a world where interior design meets chiropractic wellness, with our guest, Carolyn from Crossfields Interior and Architecture. She graces us with her expertise on creating an aesthetically pleasing and efficient office space specifically designed for chiropractors. She shares the six-step process that Crossfields employs to help their cl…
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In this episode, you'll discover: Your team doesn’t understand your business Everyone must have visibility and a fluency to truly a be optimized practice Metrics tell you what to do: KPI’s, Scorecards, Scoreboard, Lead Flow Report Use this tool to help your entire team understand the chiropractic business model Episode Highlights 02:58 - The differ…
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What if you could transform your underutilized, medically appropriate space into a profitable venture? Join us as we unlock the secrets of business growth with Iggy Fanlow from Cloud Med Spas. Iggy pulls back the curtain on how to monetize unused spaces, turning them into med spas. He shares the unique origin story of Cloud MedSpawns and talks abou…
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www.sparkmywellness.com Chronic headaches, fatigue, and pain create big problems in people’s lives. Perhaps the worst part is the lack of clarity about what to DO to make it go away to feel better. But how often does someone look at HOW the body actually heals? Mitochondria are in every cell of the human body, sometimes by the thousands. They are t…
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In this episode, you'll discover: How to create an infinite stream of 7 Figure Associates Create the Ultimate Win-Win-Win for your practice, chiropractors, and chiropractic The Intern Vetting and Training Process Set up a teaching facility to train and develop chiropractors The #1 Quality you are looking for in every intern Episode Highlights 02:01…
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Dr. Mike Neal, CEO and Founder of healthcare hiring service, Build My Team, teaches us how unreliable resumes are and how you can actually increase your profits by finding candidates using a system that analyzes strengths and talents. It's about getting the right person on the bus AND in the right seat! Learn more about Dr. Mike Neal and Build My T…
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