Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Welcome to The Chikondi Podcast hosted by Demetrice Burton! Chikondi is about self-actualization for all people, especially for Black children involved in athletics and academics. Our goal is to support these children by helping them access athletics and academics so that they can continue to thrive in the future.
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In this episode, Demetrice is rejoined by Sherman Woodard to finish answering your Mailbag questions and to propose 2 paradigm shifts in the attitudes of your fellow coaches and Black student-athletes. --- Please visit our website to see our athletic Program Enhancement Plan & Special Education Support Services at www.chikondi.net Follow us on Soci…
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In this episode, Demetrice and Sherman Woodard answer your questions and discuss topics ranging from Clearinghouse rules, different systems of support, sense of entitlement and resegregation in schools. --- Please visit our website to see our athletic Program Enhancement Plan & Special Education Support Services at www.chikondi.net Follow us on Soc…
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In this episode, Demetrice explores different scenarios you might encounter as a coach of a Black student-athlete, and how to approach each one to get the best results out of their student's future success. --- Please visit our website to see our athletic Program Enhancement Plan & Special Education Support Services at www.chikondi.net Follow us on…
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This week, Demetrice discusses how some Black student-athletes struggle with their identity on the field based on the surroundings and pressures they are under at school or at home. --- Please visit our website to see our athletic Program Enhancement Plan & Special Education Support Services at www.https://www.chikondi.net/ Follow us on Social Medi…
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This week, Demetrice is joined by author & therapist Calvalyn Day to discuss trauma-informed coaching. Coaches will better understand how to address the trauma that some of your Black student-athletes could be struggling with. --- Please visit our website to see our athletic Program Enhancement Plan & Special Education Support Services at www.https…
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In this episode of The Chikondi Podcast, Demetrice talks about why he chose to specifically focus on supporting black student-athletes, and how he works with his clients to achieve that goal for the good of all Black communities. --- Please visit our website to see our athletic Program Enhancement Plan & Special Education Support Services at www.ht…
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In this Pilot Episode of The Chikondi Podcast, Demetrice Burton discusses what Chikondi is, and how he plans to support Black children by helping them access athletics and academics. --- Please visit our website to see our athletic Program Enhancement Plan & Special Education Support Services at www.https://www.chikondi.net/ Follow us on Social Med…
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