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Learn how Professional YouTube Channel manager Tom Martin approaches YouTube channel management from both a business and YouTube strategy perspective. He's achieved Billions of views and tens of millions of subscribers for the channels he's worked on and is going to show you how to do the same for your channels and your clients' channels. Whether you want to run your YouTube channel more professionally or want a career in YouTube channel management Tom and his guest lists of the biggest name ...
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The AlignIT Manager Talk is a monthly live streamed video series hosted by Ruth Morton (LinkedIn) and Jonathan Rozenblit (LinkedIn). Each Tech Talk episode airs on the 2nd Thursday of the month from 12:00pm to 12:30pm EST. The show focuses on a range of topics for both infrastructure and development managers and is interactive, taking questions via a live chat and providing answers on air. Add this series to your calendar >>
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Grow your YouTube Channel with The YouTube Formula w/ Derral Eves
1:26:59
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Want to grow your YouTube Channel? YouTube pro Derral Eves shares “The YouTube Formula” to help you unlock more views, subscribers and revenue. Derral shares his top 5 tips on what makes YouTube videos successful, getting channels to grow and talking about his new book. Join the Pro Channel Manager Community today by visiting https://academy.procha…
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Roger Wakefield, a world-famous plumber is the poster boy for getting customers from behind a computer screen and through the door of a brick-and-mortar business. So how did he create a local video marketing strategy? And how can you do it? How does marketing your local small business on YouTube translate to real life? In this podcast, Roger takes …
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Do you ever wonder what tools you could use to improve your YouTube channel? Make your business more efficient? How do you know what you actually need? Not to mention, can you really afford them? Well look no further Tom Martin is pulling back the curtain on his 7 best YouTube tools for Creators and Channel Managers that he uses as a Pro Channel Ma…
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Affiliate marketing is a quick and easy way to introduce a new revenue stream into your YouTube business. No stock to hold, no shipping, no customer service. You help sell other people's products and services and get paid a commission in return. It's a beautiful and simple model but. many people are leaving money on the table when doing YouTube aff…
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Growing a YouTube channel isn't just about making more content, retrospective optimization is key. This is the process of going back through all your old videos and giving them another chance to thrive. Tom Martin is here to show you six easy steps on how you can get more views on all of your old YouTube videos, who knows there might be a diamond i…
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Monetize Your YouTube Audience With Physical Products
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For many of us, when we talk about making more money on YouTube, we immediately think AdSense and while that is great it's not the only way. If you really want to be successful in the YouTube world, you’ve got to think about ways you can diversify your income streams. Melissa Maker and Chad Reynolds from the 'Clean My Space' YouTube channel are her…
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One of the most important things you’ll want to do with being a freelance YouTube Channel Manager is to determine what YouTube services you want to offer your clients. This will help you figure out how to best serve your clients and maximize your earnings. In this episode seasoned YouTube Channel Manager Tom Martin advises on 9 services to use and …
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YouTube Channel Management As A Career Stepping Stone
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YouTube channel management in and of itself can be a great and rewarding career - I've been doing it for 8 years and still LOVE it - but it can also be a stepping stone to more awesome career opportunities both in and out of the YouTube world. In this episode, Tom Martin talks to his former channel management team at the BBC Luke Spillane and Oli M…
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You've got the skills, you've got the experience and you're ready to find some clients who need their YouTube channel managed. But it's not like you can find these YouTube channel manager jobs just anywhere...or can you? In this episode, I'll show you how I find clients and how you can find YouTube client work or full time and part-time YouTube job…
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YouTube can bring you fame and fortune and the adoration of millions. It can also be a very lonely place. Much of the work is done by solo creators and many who have teams that are remote so it can be a very solitary profession. Add to that the pressures of keeping up with the bills, the pressure and YouTube's ever-changing algorithm and you have a…
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It makes sense that the more videos you make the more money you make, but are the videos that you've released already, working hard enough to make you money. What if I told you could 5x (or even 10x) your YouTube revenue without ever having to upload another video or sell a single T-shirt. In this episode seasoned YouTube channel manager Tom Martin…
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In today's episode, Tom is joined by the world's leading authority on YouTube Content ID, Rian Bosak of Superbam. Rian teaches us how we can leverage content ID to increase our monetization of User Generated Content on YouTube (UGC). He also talks to those working in the world of Content ID how to run a clean CMS and maximize Content ID claims and …
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If you are looking to improve your YouTube channel or that of your clients how can you even begin to start without first knowing the current state of the channel - what works and what doesn't? That's why with every channel that I work on I start with an audit and today I'm going to give you the 4 main areas that I use to carry out my world famous 7…
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In Today's episode, Tom Martin sits down with Matt Newman, CEO & Founder of Influencer Protect, a specialist insurance brokerage that deals with YouTube Creators and other influencers. Have you ever thought about what would happen to your YouTube channel or business if you got sued, hacked or worse? What would happen to you and your income, your bu…
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YouTube pro Tom Martin shares tips to help you increase your YouTube AdSense revenue so you can make more money — without annoying viewers. No more extra content to be created, just simply learn which steps you can take to increase adsense revenue for every single video you upload and even ones that are already live. And no the advice isn't to star…
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Advanced YouTube Thumbnail Optimization Tips
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Tom Martin sits down with Rob Wilson, YouTuber In Residence and creative strategist for VidIQ, to talk YouTube thumbnail strategy. Rob is one of the leading authorities when it comes to creating YouTube thumbnails and in this episode, he gives us some advanced tips to get out YouTube thumbnails get more clicks then we could dream of. Find out all o…
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One of the most powerful sayings and in business is that you are the average of the 5 people you spend the most time with and nowhere is that more true than in the world of YouTube. If you surround yourself with smart people, working on YouTube at a high level they will help to bring you up (and vice versa), answer your question and maybe most impo…
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Antonio Centeno (star and founder of Real Men Real Style) owns a YouTube business with nearly three million subscribers, but he couldn’t do it without his virtual YouTube team. In this episode, he shows you how to do the same. Find out all of the tactics mentioned in this episode along with the opening YouTube easter egg by visiting Prochannelmanag…
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In Today's Episode, seasoned Channel Manager Tom Martin explains the daily, weekly and monthly duties expected of a professional YouTube channel manager. Whether you are working for an independent client as a freelancer or in-house for a larger company, there are certain duties that you'll be expected to carry out and some other additional duties y…
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Monetizing Fandom On YouTube w/ AFTV's Robbie Lyle
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Tom speaks to one of his YouTube Idols, Robbie Lyle from the AFTV (formerly known as Arsenal Fan TV) YouTube channel. The channel has grown to well over a million subscribers in the football (soccer) niche without ever having the rights to show a single goal. Instead, the channel has been grown by utilising news, updates, speculation but most impor…
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The Origin Story - In the first-ever episode of the Pro Channel Manager Podcast, veteran channel manager and YouTube expert Tom Martin is interviewed by Yoga With Adriene Producer, Chris Sharpe. We get into what a youtube channel manager actually is and how they differ from a YouTube Creator (sometimes they are one and the same). Tom tells of his s…
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As children we are enthralled by the stories that we hear. Stories teach us and fire our imaginations to what is possible in this world. And as adults, we're not much different. It's one thing to hear about a process, product or idea, but hearing the story of the trials and triumphs that accompanied the implementation of that process, product or id…
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Apps enable a new level of customer engagement and are ushering a new wave of business for new and existing organizations. Are you thinking of app opportunities for your organization? The opportunity may or may not be obvious, but it is there. Hosts Ruth Morton and Jonathan Rozenblit explore the motivations behind enabling business through Apps. Re…
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Some of the best conversations happen when you least expect them – after that important meeting has finished, before the official interview starts, in the cafeteria over lunch or coffee. Jonathan and Ruth noticed it was the same with the AlignIT broadcast. So for the last few months they decided to keep the cameras rolling after the live broadcast …
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Recent surveys indicate that while cloud computing is a top priority for Canadian CIOs, assurance in cloud services remains the principle inhibitor for adoption. 2012 is proving to be the year of accelerating adoption as organizations gain a deeper appreciation of cloud services and how they can be adopted in a trusted manner. Host Jonathan Rozenbl…
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The recent beta release of Visual Studio 11 and Team Foundation Server, as well as the discounts available for upgrades will have you contemplating whether you will make a case for an upgrade. What will you gain by upgrading and what will it mean to you, to the dev teams, to the infrastructure teams, and to the business stakeholders? What are the p…
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There's no denying that virtualization has transformed our datacentres and redefined how we do IT, giving us more capacity and savings. Now, private cloud capabilities take us one step further providing the agility IT needs to truly provide IT as a service. The beauty of a private cloud is that it takes characteristics of a public cloud (resource p…
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Windows Phone goes beyond email and calendaring to deliver productivity to the enterprise. Mobile access to corporate applications like Office and SharePoint come out of the box, but line of business can be extended to the phone using skills and tools your infrastructure and developer teams already have. Ruth Morton, Jonathan Rozenblit, and guest P…
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With any big change to your IT infrastructure comes risk, but of course you're hoping that the rewards will out weigh those risks. In fact, you're doing more than just hoping – you're planning, strategizing, and putting your organization in a good position to mitigate those risks. Deploying a new operating system throughout a company can be disrupt…
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It is that time of the year. You are most likely sitting down with each of your team members and are helping them with their personal development plans. On this episode of AlignIT Manager Tech Talk, Ruth Morton and Jonathan Rozenblit talk with Stuart Ngai about the importance of training as part of personal development, as well as when and how trai…
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Don’t you wish sometimes that you had a crystal ball showing you what technology is coming down the pipe and if it’s going to disrupt your status quo? It would just make life so much easier. No more guessing what the CIO is going to insist be deployed ASAP just because he read about it in PC magazine. You’d be ready for it already. No more jumping …
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While you're working hard with today's technologies, you need to stay abreast of tomorrow's innovations. In this episode of the AlignIT Manager Tech Talk, Ruth Morton and Jonathan Rozenblit chat with Sam Guckenheimer, the man who wrote the book on Agile and Visual Studio, about how development teams can optimize Application Lifecycle Management, ut…
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While you're working hard with today's technologies, you need to stay abreast of tomorrow's innovations. On this episode of the AlignIT Manager Tech Talk, Ruth Morton and Jonathan Rozenblit chat with Sam Guckenheimer, the man who wrote the book on Agile and Visual Studio, about how development teams can optimize Application Lifecycle Management, ut…
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It's a bit of a Catch-22 – deploying a new operating system can be an expensive proposition, but not using up to date technology can cost a business worker productivity, recruitment of top talent, and integration with customers and partners. For development shops, making sure your application runs on the latest platform contributes to the longevity…
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By now, you've heard the term "Cloud", but what does it actually mean to your developers and architects, your IT staff, and your organization. For developers and architects, the Cloud is a flexible and familiar environment to easily create and host applications that can have nearly infinite scale. For IT staff, the Cloud means on-demand computing w…
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Technology is constantly changing. A few years ago, social media was used by a small select few and cloud computing was on the distant horizon. IT departments had enough to worry when it came to security with firewall breaches, phishing schemes and ensuring their in-house applications and company data were locked down. Today, new ways of doing busi…
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