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Attraction Marketing TV

Garry Mclachlan

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Where marketing innovators and entrepreneurial leaders come together to master successful, results-driven strategies online. We Teach you HOW TO CREATE MORE TRAFFIC, ​ ​ We Teach you HOW TO CAPTURE MORE LEADS, and We Teach you HOW TO CONVERT MORE SALES​ with Attraction Marketing. We’re a full service digital marketing agency Specializing in Generating Traffic, Capturing Leads and Converting Sales Online. Visit our Website and learn in 2 minutes how we can help @ http://www.AttractionMarketin ...
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Real Estate Investor Content Marketing - Attract. Nurture. Sell.

Paul Copcutt - Content Marketing Strategist

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Welcome to "Real Estate Investor Content Marketing," the podcast about helping real estate investors become content marketing wizards! Get ready for a journey where we guide you to turn your business into a content powerhouse to stand out, generate leads and make more sales. We're about making your real estate investing brand shine through awesome content. From creating engaging stories to sharing valuable information, we want to make your content stand out and make your business successful. ...
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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
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Marketing Your Attraction

Seasonal Entertainment Source Magazine

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The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketin ...
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We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the …
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Feeling overwhelmed by the old-school course platforms and struggling to build trust with your audience? Many entrepreneurs and business owners have trouble reaching their audience and gaining their trust. They spend time and resources creating content that doesn't connect, leaving them frustrated. Tune in to discover the secret to a better way to …
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Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywrite…
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There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…
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Do you want to increase your success through strategic brand positioning and content creation? Meet Erik Cabral, a recognized authority in the real estate investment sector, specializing in personal branding and content marketing strategies. His in-depth knowledge and hands-on experience have contributed significantly to the success of numerous rea…
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It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …
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Wondering how you can transition from single property investing to multifamily? Join us for an inspiring and informative episode this week with Jen and Stacy Conkey! Get ready to uncover the secrets to success in the multifamily space, from cultivating the right mindset to navigating the unique challenges and opportunities in B and C markets. Learn…
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In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…
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Discover the unexpected strategy that helped a real estate investor turn $14,500 into a thriving business with 65 units in just three years. The secret lies in leveraging the skills learned from flipping houses to dominate the multifamily market. But there's more to this story than meets the eye. Find out how Mike Mannino is using free training to …
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Ready to level up your networking and content marketing game in the mortgage industry? Join host Paul Copcutt on the Real Estate Investor Content Marketing podcast as he unveils expert strategies tailored for mortgage professionals targeting realtors. Learn how to craft a compelling elevator pitch and build meaningful B2B relationships that drive r…
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Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …
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Get ready to uncover the surprising truth about real estate branding and copywriting! It's time to shatter the conventional norms and dive deep into changing your approach to real estate content and take your real estate marketing to new level. When you're building a brand, you are putting in the effort to show up for your audience, to show them th…
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Did you know that protecting your brand could be the difference between your business flourishing or floundering? Imagine a scenario where your brand is your most valuable asset. Consider this: trademark registration could be the key to safeguarding that asset and ensuring your brand's longevity. Curious to know more about the unexpected benefits o…
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BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…
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Uncover the unexpected truth about building a successful real estate team! What is this revolutionary approach, and how is it transforming how real estate professionals connect with their audience? The key to unlocking massive success might not be what you think. Find out how this surprising tactic reshapes the real estate game and leaves tradition…
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Uncover the unexpected truth about real estate coaching and mentorship and how a seasoned real estate veteran challenges the conventional wisdom and unlocks a revolutionary approach to creative real estate. Joe Bodek reveals the secret to turning every no into a lucrative opportunity. Are you ready to delve into the uncharted territory of real esta…
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In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…
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Discover how an accountant's pinata barbecue became the key to landing a major business deal. But that's just the beginning. Find out the five secrets to infusing your LinkedIn profile with personality and making it irresistible to potential clients. Don't miss this insider's guide to transforming your professional brand. It's time to rewrite the r…
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A very common trait I see amongst real estate investors, especially successful ones, is their investment in their continued education. This can serve a double purpose and become content for marketing your real estate investing business. Your content need only be one step ahead of the people you want to attract. Sharing your learning and lessons can…
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Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep a…
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One of the first big online influencers I encountered well over a decade ago was Gary Vaynerchuk, or Gary Vee as his followers know him. He was crushing it with his wine videos back in 2008 or even earlier. So when I had the opportunity to sit down with one of his VPs who joined his Vaynermedia company way back, I could not resist. What transpired …
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As your real estate investing business grows, scaling effectively is one of the challenges you face. You want to focus on capital raising and building relationships, but a lack of processes can result in inefficiencies, errors, and difficulties in maintaining quality service. You want to be able to establish standardized workflows to ensure uniform…
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One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve g…
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Ready to uncover the true essence of your personal brand and stand out in the real estate market? Join me as we dive into the world of personal branding assessments, revealing the secrets to differentiating yourself and taking your business to the next level. But what happens when the perception of your brand is not what you expected? Stay tuned to…
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As you prepare to sit down with a potential investor, you start to worry about the questions you will be asked and hope you have all the answers. Ideally, what you would love to happen is to present the opportunity, they have all their questions answered with your amazing slide deck and come on board as partners. But wait, one common denominator th…
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Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is the…
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Do you want to stand out in a crowded real estate market and make more successful deals? I will be sharing a solution that will help you achieve this desired outcome. By consistently creating valuable content, you can attract attention to your deals and make more connections, ultimately leading to increased success in your real estate investments. …
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It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Som…
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Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they…
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This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand thi…
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Do you want to unlock the untapped potential of LinkedIn to boost your visibility and drive business growth in the real estate industry? Look no further because I have the solution that will help you achieve just that. I share a game-changing strategy that will enable you to harness the overlooked power of LinkedIn and experience remarkable results…
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Do you want to increase your visibility and generate more real estate investing business leads? Are you searching for a solution that can help you achieve that desired outcome? Today, I have a guest who will share the key strategies and tactics you need to implement to boost your business's exposure and attract more potential customers. Get ready t…
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Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive…
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In the fast-paced world of event hosting, one man has discovered the secret to unlocking endless opportunities. Matthew Rolnick's journey is not just about entrepreneurship and marketing but about the power of building connections after events. But there's a twist to his story that reveals a surprising and unexpected way to strengthen relationships…
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Nathan Yeung is an accomplished entrepreneur and owns a well-regarded marketing agency. With his extensive experience and expertise, he has become a trusted authority in the real estate industry. He recognizes the significance of storytelling as a powerful marketing tool, especially in real estate. He emphasizes creating emotional connections with …
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If you're feeling overwhelmed and exhausted from constantly juggling a multitude of tasks, only to find that your productivity and business growth are stagnating, then you are not alone! You may have been attempting to do everything yourself, believing that no one else can handle your business as well as you can. However, instead of the desired res…
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MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi …
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Emanuel Rose is best known for his expertise in decoding the Gen Z and millennial demographics. With a deep understanding of the digital landscape, he focuses on the evolving patterns of these highly engaged, tech-savvy generations. His thoughtful approach defines a route to effectively reach them, keeping 'authenticity' as the touchstone. Being a …
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Paul Copcutt, a personal brand development expert and the host of the Personally Brandtastic Podcast, unveils the unexpected twist that propelled him towards uncharted levels of success. This episode will leave you hanging on the edge of your seat, eagerly awaiting the secrets that will revolutionize your personal brand in the competitive world of …
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Josef Schinwald is not your average podcast strategist; he is a visionary who views podcasting as more than just a platform for dialogue. With his diverse background and vast experience in the newspaper industry across several continents, he understands how to penetrate into the unique cultures of podcast audiences. He specializes in helping profes…
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This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear mo…
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Paul Copcutt, a personal brand development expert, shares his journey from a career in sales and marketing to entrepreneurship and his unexpected entry into real estate. He explains how personal branding has become a crucial asset for real estate professionals. Paul underscores the importance of creating a personal brand that distinguishes individu…
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If you've ever been spellbound by an Emmy Award-winning news anchor, then you definitely know our guest for this week's episode, Kerry Barrett. She's spent two decades in the swirling vortex of the news cycle, delivering the day's biggest stories with the clarity and finesse of a seasoned pro. But don't let her onscreen dynamism lead you to believe…
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Have you ever thought about the power of podcast guesting to build your personal brand and real estate business? Imagine being the go-to expert in your niche, with a growing audience eagerly tuning in to hear your insights and advice. This week's episode delves into the power of podcast guesting and how it can benefit your personal brand and real e…
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In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just y…
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Onah Jung is a highly experienced architect and designer based in Toronto who has made a name for herself in residential and commercial renovations. Her years of knowledge mean she is always offering the assurance of valuable inputs from the initial consultation stage to the final construction stage. She is known for navigating the difficulties and…
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Marcus Maloney is an accomplished investor in real estate with unique insights into locating properties with significant value. Marcus, raised just south of Chicago, was taught the concept of buying low and selling high at a young age by watching his Mother flip houses. He also received early lessons in entrepreneurship and the value of money. Each…
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Social media platforms have evolved from mere communication tools to formidable marketing platforms capable of reaching a global audience with targeted content. Video marketing, a subset of this phenomenon, offers the advantage of engaging storytelling, which can be potent in real estate. A video can provide virtual property tours, showcase the loc…
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We’re covering a topic that can make a massive difference to your results… and that’s getting more referrals. And while we all love a good referral, in many businesses, it tends to be something that happens organically. In this episode, your hosts Suzi Dafnis and Michelle Falzon cover 6 specific things you can do to cultivate and systemise your con…
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