Τα καλύτερα Attraction Marketing podcast (2024)

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240 - 8 Website Mistakes That Cost You Sales 51:33

11d ago51:33

51:33

Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business. So you definitely want to know the common website mistakes that could be costing you clients and sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of ex…

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Time to Say Farewell But Not Goodbye! 3:43

17d ago3:43

3:43

Are you ready for an unexpected turn in my podcast journey? This podcast has covered crucial topics like writing, social media, graphics, and AI to help you grow your brand. In this final episode, I share my learnings from a transformative 30-day writing challenge. By writing daily, I discovered my true passions: personal branding, small business l…

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239 – Why Your Promotional Emails Aren’t Working and What to Do About It – with Kathy Farah 49:13

25d ago49:13

49:13

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to…

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238 - 5 Ways a Virtual Assistant Can Help You Do Better Content Marketing 58:52

1M ago58:52

58:52

We get it! Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the …

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The Proven Framework for Building High-Value Lead Magnets and Effective Educational Email Courses That Convert 22:24

1M ago22:24

22:24

Feeling overwhelmed by the old-school course platforms and struggling to build trust with your audience? Many entrepreneurs and business owners have trouble reaching their audience and gaining their trust. They spend time and resources creating content that doesn't connect, leaving them frustrated. Tune in to discover the secret to a better way to …

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237 - How & When to Hire a Copywriter with Belinda Weaver 43:19

2M ago43:19

43:19

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywrite…

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236 - How To Make a Quiz That Generates Leads & Gets Sales For You 47:44

2M ago47:44

47:44

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel w…

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Crafting a Business Identity in a Competitive Landscape 31:50

3M ago31:50

31:50

Do you want to increase your success through strategic brand positioning and content creation? Meet Erik Cabral, a recognized authority in the real estate investment sector, specializing in personal branding and content marketing strategies. His in-depth knowledge and hands-on experience have contributed significantly to the success of numerous rea…

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235 - The Content Marketing Tools We're Loving in 2024 29:14

3M ago29:14

29:14

It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day …

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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes 39:30

3M ago39:30

39:30

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts …

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From Single Family to Multifamily: Transforming Mindsets to Transition Successfully 34:19

3M ago34:19

34:19

Wondering how you can transition from single property investing to multifamily? Join us for an inspiring and informative episode this week with Jen and Stacy Conkey! Get ready to uncover the secrets to success in the multifamily space, from cultivating the right mindset to navigating the unique challenges and opportunities in B and C markets. Learn…

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233 – How Your Business Model Impacts Your Marketing and the Money You Make 45:39

4M ago45:39

45:39

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix…

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How Consistent Marketing Led To A $700K Payday 26:28

4M ago26:28

26:28

Discover the unexpected strategy that helped a real estate investor turn $14,500 into a thriving business with 65 units in just three years. The secret lies in leveraging the skills learned from flipping houses to dominate the multifamily market. But there's more to this story than meets the eye. Find out how Mike Mannino is using free training to …

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Build Your Mortgage Agent Brand With Realtors 31:15

4M ago31:15

31:15

Ready to level up your networking and content marketing game in the mortgage industry? Join host Paul Copcutt on the Real Estate Investor Content Marketing podcast as he unveils expert strategies tailored for mortgage professionals targeting realtors. Learn how to craft a compelling elevator pitch and build meaningful B2B relationships that drive r…

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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom 1:00:45

4M ago1:00:45

1:00:45

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and …

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Injecting Your Voice for a Bolder, More Memorable Brand 32:53

4M ago32:53

32:53

Get ready to uncover the surprising truth about real estate branding and copywriting! It's time to shatter the conventional norms and dive deep into changing your approach to real estate content and take your real estate marketing to new level. When you're building a brand, you are putting in the effort to show up for your audience, to show them th…

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Protect Your Brand: Safeguarding Your Assets Through Trademarks 39:57

4M ago39:57

39:57

Did you know that protecting your brand could be the difference between your business flourishing or floundering? Imagine a scenario where your brand is your most valuable asset. Consider this: trademark registration could be the key to safeguarding that asset and ensuring your brand's longevity. Curious to know more about the unexpected benefits o…

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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick 53:19

5M ago53:19

53:19

BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest…

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From 6 Agents to 150: Scaling a Real Estate Team in 5 Years 35:35

5M ago35:35

35:35

Uncover the unexpected truth about building a successful real estate team! What is this revolutionary approach, and how is it transforming how real estate professionals connect with their audience? The key to unlocking massive success might not be what you think. Find out how this surprising tactic reshapes the real estate game and leaves tradition…

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Being a Transaction Engineer: Overcoming Fear and Failure in Creative Investing Where Every 'No' is Worth $500 22:19

5M ago22:19

22:19

Uncover the unexpected truth about real estate coaching and mentorship and how a seasoned real estate veteran challenges the conventional wisdom and unlocks a revolutionary approach to creative real estate. Joe Bodek reveals the secret to turning every no into a lucrative opportunity. Are you ready to delve into the uncharted territory of real esta…

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230 - The 3-Word Mantra For Marketing Breakthroughs 30:29

5M ago30:29

30:29

In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do anot…

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Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn 19:54

5M ago19:54

19:54

Discover how an accountant's pinata barbecue became the key to landing a major business deal. But that's just the beginning. Find out the five secrets to infusing your LinkedIn profile with personality and making it irresistible to potential clients. Don't miss this insider's guide to transforming your professional brand. It's time to rewrite the r…

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Mindset and Education Matters: How Successful Real Estate Investors Continue Making Money 21:07

5M ago21:07

21:07

A very common trait I see amongst real estate investors, especially successful ones, is their investment in their continued education. This can serve a double purpose and become content for marketing your real estate investing business. Your content need only be one step ahead of the people you want to attract. Sharing your learning and lessons can…

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229 - Own Your Niche 37:35

6M ago37:35

37:35

Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep a…

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Vertical Video Virality: Lessons From Gary Vee and Beyond 43:24

6M ago43:24

43:24

One of the first big online influencers I encountered well over a decade ago was Gary Vaynerchuk, or Gary Vee as his followers know him. He was crushing it with his wine videos back in 2008 or even earlier. So when I had the opportunity to sit down with one of his VPs who joined his Vaynermedia company way back, I could not resist. What transpired …

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From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes 32:29

6M ago32:29

32:29

As your real estate investing business grows, scaling effectively is one of the challenges you face. You want to focus on capital raising and building relationships, but a lack of processes can result in inefficiencies, errors, and difficulties in maintaining quality service. You want to be able to establish standardized workflows to ensure uniform…

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228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program 57:04

6M ago57:04

57:04

One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve g…

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5 Questions That Identify Your Real Estate Investing Brand 12:37

6M ago12:37

12:37

Ready to uncover the true essence of your personal brand and stand out in the real estate market? Join me as we dive into the world of personal branding assessments, revealing the secrets to differentiating yourself and taking your business to the next level. But what happens when the perception of your brand is not what you expected? Stay tuned to…

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Investor Jitters? Location Intelligence: the Real Estate Investors' Secret Weapon with Thomas Walle 27:38

6M ago27:38

27:38

As you prepare to sit down with a potential investor, you start to worry about the questions you will be asked and hope you have all the answers. Ideally, what you would love to happen is to present the opportunity, they have all their questions answered with your amazing slide deck and come on board as partners. But wait, one common denominator th…

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227 - Content Marketing: Is 10X Easier than 2X? 47:46

6M ago47:46

47:46

Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is the…

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Welcome to Real Estate Investor Content Marketing 5:09

6M ago5:09

5:09

Do you want to stand out in a crowded real estate market and make more successful deals? I will be sharing a solution that will help you achieve this desired outcome. By consistently creating valuable content, you can attract attention to your deals and make more connections, ultimately leading to increased success in your real estate investments. …

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226 - Best Books for Content Marketers – 2024 Edition 42:50

7M ago42:50

42:50

It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Som…

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225 - How We Produce This Podcast 1:13:07

7M ago1:13:07

1:13:07

Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they…

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224 - Exploding Mountains! (When To Stop Offering a Product or Service) 1:10:14

8M ago1:10:14

1:10:14

This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand thi…

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LinkedIn Unleashed: Turbocharge Your Real Estate Personal Brand 21:16

8M ago21:16

21:16

Do you want to unlock the untapped potential of LinkedIn to boost your visibility and drive business growth in the real estate industry? Look no further because I have the solution that will help you achieve just that. I share a game-changing strategy that will enable you to harness the overlooked power of LinkedIn and experience remarkable results…

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Maximizing Your Real Estate Marketing Impact During Uncertain Times 39:25

8M ago39:25

39:25

Do you want to increase your visibility and generate more real estate investing business leads? Are you searching for a solution that can help you achieve that desired outcome? Today, I have a guest who will share the key strategies and tactics you need to implement to boost your business's exposure and attract more potential customers. Get ready t…

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223 - Going from Reactive to Proactive Marketing 56:33

8M ago56:33

56:33

Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive…

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Cracking the Code of Event Connection: Strategies for Building Personal Brands and Relationships 38:39

8M ago38:39

38:39

In the fast-paced world of event hosting, one man has discovered the secret to unlocking endless opportunities. Matthew Rolnick's journey is not just about entrepreneurship and marketing but about the power of building connections after events. But there's a twist to his story that reveals a surprising and unexpected way to strengthen relationships…

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Elevate Your Marketing Game: The Role of Telling Your Personal Brand Story 43:45

9M ago43:45

43:45

Nathan Yeung is an accomplished entrepreneur and owns a well-regarded marketing agency. With his extensive experience and expertise, he has become a trusted authority in the real estate industry. He recognizes the significance of storytelling as a powerful marketing tool, especially in real estate. He emphasizes creating emotional connections with …

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Supercharge Your Marketing Productivity: Insider Tips for Working with Virtual Assistants 43:59

9M ago43:59

43:59

If you're feeling overwhelmed and exhausted from constantly juggling a multitude of tasks, only to find that your productivity and business growth are stagnating, then you are not alone! You may have been attempting to do everything yourself, believing that no one else can handle your business as well as you can. However, instead of the desired res…

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222 - The Power of an MVP 31:45

9M ago31:45

31:45

MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the entire fully fleshed out bells and whistles version of the product. Once you know “it flies” THEN you launch it. Your hosts Suzi …

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Millennial & Gen Z Marketing Secrets 31:59

9M ago31:59

31:59

Emanuel Rose is best known for his expertise in decoding the Gen Z and millennial demographics. With a deep understanding of the digital landscape, he focuses on the evolving patterns of these highly engaged, tech-savvy generations. His thoughtful approach defines a route to effectively reach them, keeping 'authenticity' as the touchstone. Being a …

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Grow Your Real Estate Business: The Secrets to Successful Personal Branding 39:44

9M ago39:44

39:44

Paul Copcutt, a personal brand development expert and the host of the Personally Brandtastic Podcast, unveils the unexpected twist that propelled him towards uncharted levels of success. This episode will leave you hanging on the edge of your seat, eagerly awaiting the secrets that will revolutionize your personal brand in the competitive world of …

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The Art of Guest Podcasting: Elevate Your Personal Brand 36:43

10M ago36:43

36:43

Josef Schinwald is not your average podcast strategist; he is a visionary who views podcasting as more than just a platform for dialogue. With his diverse background and vast experience in the newspaper industry across several continents, he understands how to penetrate into the unique cultures of podcast audiences. He specializes in helping profes…

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221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week! 48:05

10M ago48:05

48:05

This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems. Your hosts Suzi Dafnis and Michelle Falzon share 3 marketing systems that are do-able and don’t need a lot of tech AND can save you from doing a bunch of stuff you don’t need to be doing. Listen to this episode to hear mo…

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Build Your Personal Brand: Top Tips for Real Estate Businesses 41:01

10M ago41:01

41:01

Paul Copcutt, a personal brand development expert, shares his journey from a career in sales and marketing to entrepreneurship and his unexpected entry into real estate. He explains how personal branding has become a crucial asset for real estate professionals. Paul underscores the importance of creating a personal brand that distinguishes individu…

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Conquer the Camera: Overcoming Your Fears and Building Your Personal Brand 50:31

10M ago50:31

50:31

If you've ever been spellbound by an Emmy Award-winning news anchor, then you definitely know our guest for this week's episode, Kerry Barrett. She's spent two decades in the swirling vortex of the news cycle, delivering the day's biggest stories with the clarity and finesse of a seasoned pro. But don't let her onscreen dynamism lead you to believe…

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Building Your Personal Brand Through Podcast Guesting 6:45

10M ago6:45

6:45

Have you ever thought about the power of podcast guesting to build your personal brand and real estate business? Imagine being the go-to expert in your niche, with a growing audience eagerly tuning in to hear your insights and advice. This week's episode delves into the power of podcast guesting and how it can benefit your personal brand and real e…

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220 - Repurposing: Strategies for Sustainable Content Marketing 1:04:07

10M ago1:04:07

1:04:07

In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but, while we’ve touched on it in numerous ways, and we’ve done a couple of interviews with people who are doing this… we’ve never actually done a show, just y…

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Maximizing Returns in Real Estate: The Role of Architects and Designers 31:16

11M ago31:16

31:16

Onah Jung is a highly experienced architect and designer based in Toronto who has made a name for herself in residential and commercial renovations. Her years of knowledge mean she is always offering the assurance of valuable inputs from the initial consultation stage to the final construction stage. She is known for navigating the difficulties and…

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