Τα καλύτερα Steven & Benny podcast (2024)

1
Karina Rykman 1:59:28

17h ago1:59:28

1:59:28

The delightful Karina Rykman, bassist, songwriter, jam-specialist, joins us this week to talk about the spiritual essence of jam-rock, running around Manhattan with a guitar at 13, her love of music (and specifically, Slayer). She reveals the Rolls-Royce of elevators and invites Benny to her parents' for brunch. Karina's website Support the show vi…

1
Crafting Your Unique Brand Story - with Owen Garrity 34:20

5d ago34:20

34:20

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Owen Garitty, founder of FBW Media, about the critical role of brand storytelling in enhancing e-commerce conversions. They discuss how effective storytelling can create emotional connections with customers, the importance of maintaining brand loyalty, and common p…

1
Paid Marketing and Conversion Rate Optimization - with Steven Pemberton 50:09

13d ago50:09

50:09

In this episode, Steven Pemberton shares his journey from a corporate job to becoming a successful e-commerce entrepreneur. He discusses the challenges he faced, including anxiety and business failures, and how he transitioned to helping other brands grow. Steven emphasizes the importance of customer service, effective marketing strategies, and the…

1
Josh Johnson - FLASHBACK FRIDAY 1:27:20

16d ago1:27:20

1:27:20

Josh Johnson is deservedly blowing up right now! As correspondent on Comedy Central’s, The Daily Show as well as his hilarious standup and podcast, so we thought it was a good time to revisit the chat we had with him a while back... Josh's website Support the show via Patreon! Hosted on Acast. See acast.com/privacy for more information.…

1
Unlocking the Power of AI in Social Media Marketing - with Joel Bailey 38:53

20d ago38:53

38:53

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Joel Bailey, COO and co-founder of Arwen AI, about the intersection of social media and AI in e-commerce. They discuss the evolution of digital marketing, the importance of comment moderation, and strategies for engaging customers effectively. Joel shares insights …

1
Stefan Babcock 2:04:03

24d ago2:04:03

2:04:03

This week with got to chat with delightful Canadian rocker, Stefan Babcock, lead singer of PUP, maybe our favorite band from up yonder? He talked about growing up punk in a family full of scientists, best Toronto bands, Rivers Cuomo's songwriting techniques and a lot about Stefan's own process and philosophies. It was a lot of fun. Support the show…

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Building B2B Sales Strategies - with Cara Armstrong 37:07

27d ago37:07

37:07

In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, prici…

1
Pinkshift 2:05:11

1M ago2:05:11

2:05:11

Here is the rock band of the future! Pinkshift (the whole band) joins us this week to talk about KISS lunchboxes, practicing piano for Skittles, all of their amazing alter-egos (intense) and what is REALLY happening in the brain of a drummer. A great band and a really fun and informative conversation. Support the show via Patreon! Hosted on Acast. …

1
Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos 31:20

1M ago31:20

31:20

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring …

1
Bill Conway 2:05:01

1M ago2:05:01

2:05:01

Comedian, author and founder of The Hard Times website, Bill Conway joins us this week to talk about growing up with a bad name in Boston via a hard-fighting father who taught him early, "how to talk to a cop". Saved by skateboarding and the local hardcore scene, he eventually started the hilarious Hard Times franchise satirizing all things punk, h…

1
How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić 34:25

1M ago34:25

34:25

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He …

1
Leveraging Customer Reviews for Reputation Power - with Scott Brandley 39:52

2M ago39:52

39:52

Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for …

1
Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton 40:18

2M ago40:18

40:18

Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to…

1
Ensuring Good Email Deliverability - with Benny Rubin 38:55

2M ago38:55

38:55

In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns…

1
Jared Shavelson 1:40:44

2M ago1:40:44

1:40:44

We've got a classic G.O.T. episode this week - be a fly on the wall as two drummers have a laid-back chat about their early influences, cool shows they were at and shared experiences. Jared Shavelson has played with The Bronx, The Hope Conspiracy, Paint It Black, and even Seal! Currently drumming for Joyce Manor and on tour with The Gaslight Anthem…

1
Maximizing Your Amazon Presence - with Hristo Arakliev 39:14

2M ago39:14

39:14

In this episode, Arlen Robinson interviews Hristo Arakliev, the co-founder and COO of HyperZone, a top-tier Amazon marketing agency. They discuss strategies for DTC brands to be successful on Amazon, including utilizing the subscribe and save feature, focusing on reviews, optimizing listings, and using Amazon PPC. They also touch on the differences…

1
Mastering Brand Positioning for eCommerce Growth - with Kathy Guzman Galloway 39:52

3M ago39:52

39:52

In this episode, Kathy Guzman-Galloway, a brand positioning expert, discusses the importance of brand positioning for e-commerce businesses. She emphasizes the need to understand the target audience and create a clear brand promise. Kathy also highlights the significance of authenticity and connecting with customers on a deeper level. She provides …

1
The Dirty Nil 1:23:10

3M ago1:23:10

1:23:10

Live from the road! Benny chats with Luke, Kyle and Sam of the great Canadian rock band, The Dirty Nil. From Bartholomew the bully to visors as fashion? It's a real off-track experience. The Dirty Nil website Support the show via Patreon! Hosted on Acast. See acast.com/privacy for more information.

1
Unlocking Amazon’s Full Potential for Your Business - with Dan Brownsher 32:13

3M ago32:13

32:13

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares hi…

1
The Key Elements of Effective Lead Magnets - with Dr. Terri Levine 31:50

3M ago31:50

31:50

Dr. Terri Levine shares insights on how to create value-generating lead magnets in e-commerce marketing. She emphasizes the importance of relevance, high perceived value, clarity, and actionable content in lead magnets. Dr. Levine also highlights the need for social proof and the inclusion of unique insights. She advises businesses to be creative a…

1
Secrets to Winning the Customer Lifecycle - with Austin LaRoche 32:23

3M ago32:23

32:23

In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the difference…

1
Spanish Love Songs 2:00:15

3M ago2:00:15

2:00:15

Frontman, Dylan Slocum and keyboardist, Meredith Van Woert of Spanish Love Songs talk about time zones, Nashville's "acceptable bagel", touring with The Gaslight Anthem and learning band mental-health from Metallica. Benny also digs deep into their personal relationship, confessing that while touring with them, he never realized that they were marr…

1
Optimize Conversions and CPC through Audience Testing - with John Horn 30:36

3M ago30:36

30:36

John Horn, CEO of Stub Group, discusses revenue growth strategies for e-commerce brands using audience testing and Google Ads. He emphasizes the importance of understanding the different places and ways to reach potential customers through Google's advertising ecosystem, including Google search, YouTube, the Google Display Network, Gmail, and Googl…

1
Boosting Your Brand with Offline Sales - with Taylor Sanford 36:09

4M ago36:09

36:09

Taylor Sanford, founder and CEO of Premier Spike, shares his experience of blending offline sales strategies with online marketing to create brand awareness and boost organic sales. He explains how he leveraged his influence in the round net community to introduce a higher quality product and gain brand recognition. By partnering with round net org…

1
The Power of CRM Data in Marketing Transformation - with Lucas Robinson 33:42

4M ago33:42

33:42

Lucas Robinson, founder and CEO of Weblife, shares insights on leveraging CRM data in e-commerce marketing. He emphasizes the importance of clean and organized CRM data and recommends hiring a subject matter expert to set up the CRM correctly. Robinson highlights the power of AI in analyzing CRM data and creating personalized marketing campaigns. H…

1
Navigating Supply Chain Risks and Reducing Costs - with JK Beaton 34:14

4M ago34:14

34:14

JK Beaton, co-founder of China Product Pros, shares insights on product sourcing from China. He emphasizes the importance of working directly with factories rather than trade companies to ensure consistent quality and lower costs. JK also advises brands to negotiate with factories and ask questions to understand the challenges and find solutions. H…

1
The Future of AI in Retail and Ecommerce - with Kausambi Manjita 41:25

4M ago41:25

41:25

In this episode of the e-commerce marketing podcast, Arlen Robinson interviews Kausambi Manjita, the Chief Product Officer at Mason. They discuss the future of AI in retail and e-commerce and how it can benefit businesses. Kausambi shares her insights on how AI technologies can help e-commerce businesses drive growth, increase personalization, and …

1
AI for Real Value, Not Just Buzzwords - with Praveen Narra 35:46

5M ago35:46

35:46

Praveen Narra, the founder and CEO of tech.us, shares insights on effectively using AI in e-commerce. He discusses his background, the value of AI, and the pitfalls to avoid. He also highlights the importance of customer satisfaction and offers a free consultation for e-commerce businesses. Takeaways AI is a journey, not a destination, and requires…

1
Louis Posen 1:39:10

5M ago1:39:10

1:39:10

This week, Hopeless Records founder, Louis Posen regales us with tales of how he cold-called both NoFX and Green Day, offering to make music videos and ended up doing "Bob" for Fat Mike and the gang. Guttermouth pushed him to release the first Hopeless Records single, using money made from his baseball card collection and he beat Tim Armstrong to M…

1
Building a Global Team for E-commerce Success - with Brittany Brewer 31:12

5M ago31:12

31:12

Brittany Brewer, a senior account executive at FreeUp, discusses the benefits and challenges of building a global team for e-commerce businesses. She shares how FreeUp was created to address the need for reliable freelancers in the e-commerce space and offers tips on effectively delegating tasks to a global team. Brittany emphasizes the importance …

1
40th TMNT, Blood Hunt, Fall of X, & More! - Absolute Comics 49:11

5M ago49:11

49:11

40th TMNT, Blood Hunt, Fall of X, & More! - Absolute Comics by Absolute Comics Podcast, Formerly Weekly PullΑπό τον Absolute Comics Podcast, Formerly Weekly Pull

1
Nick Corasaniti 1:50:01

5M ago1:50:01

1:50:01

We had an amazing talk this week with New York Times journalist, Nick Corasaniti. His new book, "I Don't Want to Go Home: The Oral History of the Stone Pony" just dropped and it is a very fun read. Our esteemed host, Benny himself is in the book! Besides a lot of rich stories about the legendary New Jersey venue, we go off track discussing Aerosmit…

1
Mastering Market Positioning to Stand Out in a Crowded Space - with Emma Schermer Tamir 38:29

5M ago38:29

38:29

Emma Shermer Tamir discusses strategic positioning, customer research and brand identity building. She shares the story of Stanley, a brand that successfully transformed its identity and positioned itself strategically in a high competition environment. Emma emphasizes the importance of understanding your target market and evolving with their needs…

1
Neil Rubenstein 1:37:38

5M ago1:37:38

1:37:38

How's this for off-track? Let's get a hilarious comedian and talk about when he ran an illegal poker game and then a brothel! Neil Rubenstein is for real in many ways and this was a roller coaster conversation that we had with him. The punk rock way of comedy, words you can't say on Tik Tok and a love of libraries. Dude is deep (and funny). Support…

1
Sales Success Through Authentic Content Clusters - with Jeff Coyle 42:20

5M ago42:20

42:20

Jeff Coyle, co-founder of Market Muse, discusses the concept of content clusters and how they strategically align with increasing sales. Content clusters involve creating comprehensive coverage of a topic or concept throughout a website, showcasing expertise and providing value to users. Coyle gives the example of Home Depot, which has effectively …

1
Podcast Guest Info Vicky Pasche CEO of Dapper Boi 34:28

6M ago34:28

34:28

Vicky Pasche, co-founder and CEO of Dapper Boi, shares her journey from Shark Tank rejection to building a seven-figure, all-gender apparel brand. Initially aimed at solving the problem of ill-fitting clothing for masculine-presenting women, Dapper Boi gained visibility and sales after Shark Tank. Key growth strategies included relatability, transp…

1
Venom, Time Travel Nonsense! Rant & Discussion | Absolute Comics 45:17

6M ago45:17

45:17

Venom, Time Travel Nonsense! Rant & Discussion | Absolute Comics by Absolute Comics Podcast, Formerly Weekly PullΑπό τον Absolute Comics Podcast, Formerly Weekly Pull

1
Butch Walker 1:53:19

6M ago1:53:19

1:53:19

Oh boy, have we got a show for you this week... the amazing Butch Walker of Marvelous 3, The Floyds, SouthGang, also a renown producer/songwriter working with Green Day, Weezer, Pink, Fall Out Boy, Panic at the Disco to name a few. Butch has seen eras come and go and played a part in all of them! From being an LA hair metal band MTV star to what is…

1
Mastering the Art of Market Differentiation - with Jesse Wroblewski 31:26

6M ago31:26

31:26

In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Jesse James Robluski, the marketing super villain, about the importance of differentiation in e-commerce marketing. They discuss the concept of differentiation and how it sets brands apart in crowded market niches. Jesse shares examples of successful differentiation…

1
Fall of X, Crazy Reading Order, Event or Status Quo? - Absolute Comics | Absolutely Marvel & DC 46:38

6M ago46:38

46:38

Fall of X, Crazy Reading Order, Event or Status Quo? - Absolute Comics | Absolutely Marvel & DC by Absolute Comics Podcast, Formerly Weekly PullΑπό τον Absolute Comics Podcast, Formerly Weekly Pull

1
Steve Pedulla 1:57:20

6M ago1:57:20

1:57:20

Guitarist for Thursday, Steve Pedulla joins us to talk about the band and its history as well as his other gig as a director of photography for cool, food shows (among other reality shows). There's also a lot of "Jersey" talk and of course the mandatory AI discussion. photo by Michael Dubin Support the show via Patreon! Hosted on Acast. See acast.c…

1
Unlocking Clicks and Conversions through A/B Testing - with Ayat Shukairy 31:00

6M ago31:00

31:00

Ayat Shukairy, an expert in experimentation and marketing optimization, discusses conversion rate optimization (CRO) and A/B testing. She emphasizes the importance of ongoing testing and optimization in marketing. Ayat shares her background in CRO and how her company has grown in the field. She also discusses the role of AI in shaping the future of…

1
Steven Spielberg DC Movie, Wacky Chris Hemsworth Thor, & More! | Absolute Comics 44:51

6M ago44:51

44:51

Steven Spielberg DC Movie, Wacky Chris Hemsworth Thor, & More! | Absolute Comics by Absolute Comics Podcast, Formerly Weekly PullΑπό τον Absolute Comics Podcast, Formerly Weekly Pull

1
Chris Wollard 1:47:08

6M ago1:47:08

1:47:08

Hot Water Music's Chris Wollard joins us this week with guest-co-host, Jon Snodgrass to discuss the Gollum songwriting curse, praise for Stever Miller Band and how he and HWM drummer George Rebelo hated each other on site at their initial meeting. Support the show via Patreon! Hosted on Acast. See acast.com/privacy for more information.…

1
The Power of Feedback in Fueling Ecommerce Success - with John Li 31:22

6M ago31:22

31:22

John Li, co-founder of PickFu, discusses the importance of consumer feedback in driving sales and growing e-commerce businesses. He shares how PickFu helps businesses make data-driven decisions by providing instant feedback from target audiences. John emphasizes the value of real consumer feedback in testing advertising efficacy, optimizing product…

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