ZEROPOD #24 - "The Future of Content is Onchain" with Zora Cofounder Jacob Horne

ZEROPOD (The Zero Rights Reserved Podcast): A CC0 Video Podcast About Enjoying Ethereum

On episode 24 of the Zero Rights Reserved podcast, host Toady Hawk from The Noun Square sits down with Jacob Horne, cofounder of Zora to talk about everything onchain. We hear about Jacob's early days at Coinbase, talk about how Zora came to be and how it has evolved over the past 4 years, what Farcaster and onchain content means for the future of media distribution and much, much more-- including some alpha about what's next for Zora! If you enjoy this conversation, please Rate ZeroPod 5 Stars on Spotify & Apple Music so others can find it and enjoy it too! --- TIMESTAMPS 00:00 - Jacob on Farcaster 02:41 - ZeroPod intro 03:20 - Toady apologizes for constantly trying to break Zora 04:44 - Jacob’s personal onchain origin story 05:50 - Messing around with Bitcoin and Colored Coins 06:30 - Discovered by Coinbase, moving from Sydney to SF 06:47 - From literal Coinbase Intern to USDC Project Lead 07:49 - The appeal of Uniswap and the paradigm of protocols 08:50 - SaintFame.com “The Long Sleeve of Crypto” 09:40 - What is the reason for the success of “The Coinbase Mafia”? 12:23 - Four Years of Zora: The History. “Ideas are valuable.” 14:00 - Making it easier to bring content onchain 15:00 - Designing for media first 16:26 - Huge stats, huge growth 19:00 - Zora compared to the other NFT platforms 19:39 - The Zora L2 20:08 - Pepe week, shared PTSD 21:27 - Why OP Stack? 22:19 - The decision to make Zora multi chain: good vibes only 23:36 - Zora abstracting the bridging experience 26:50 - Creator Rewards - A Primary Royalty? 31:00 - The secret weapon: Create in one place, disperse everywhere 32:08 - The evolution of the Zora homepage 33:00 - Experimentation with content discovery 35:00 - Jacob on Farcaster’s 3 year long “Overnight success” 39:00 - The power of crypto content distribution on Farcaster 41:09 - The future of Frames 43:59 - Opens Deals type service in a Frame? 45:00 - $DEGEN Specific Client? 46:11 - Talking about rounds.wtf from Nouns PropHouse 47:29 - What is Nouns could give away $nouns instead? 48:20 - What attracted Jacob to Nouns? 51:29 - Ideas for the future of Nouns, disrupt the film production industry 54:52 - What should Nouns maybe do less of? 55:00 - Lamenting the loss of Nouns AI 56:00 - The future for onchain creators 58:00 - Jacob puts Toady in charge of Zora for 3 months (verbal contract) 1:01:00 - “Have fun, be fast.” 1:03:00 - Alpha! --- Podcast recorded by Toady Hawk, edited by Toady Hawk and JackWyldes. Hosted by Toady Hawk. Music by Toady Hawk x Suno AI. Zero Rights Reserved, please remix and reuse our content in any way you like! Produced by The Noun Square onchain media collective. Follow @ thenounsquare on Twitter for daily content about Nouns, NFTs, Ethereum and more or visit https://tns.wtf to learn more.