Scaling Joy: The Creative Vision Behind Bluey’s Universal Appeal with Joe Brumm

Wild Hearts

What happens when one man’s parenting experiences become the blueprint for a global storytelling phenomenon? That’s exactly what Joe Brumm achieved with Bluey, the universally loved animated series.

In this episode, we explore the journey of a father-turned-creative visionary who bet everything on capturing the magic of family life.

From creating a team culture that prioritises love and ownership to scaling joy across continents, Joe’s story is an extraordinary blend of heart and hustle.

In this conversation, we cover:

🐾 How Joe Brumm turned everyday parenting moments into a global phenomenon

🎨 The unique team culture at Bluey and how it fosters creative pride

📈 Scaling a family-first story into a global business without losing authenticity

🌏 Why Bluey resonates universally: the power of storytelling rooted in truth

💡 The importance of trusting your instincts in creative leadership

🎥 Behind the scenes of Bluey’s weekly animator screenings and their impact on quality

🚀 How Bluey leverages global partnerships while staying true to its Australian roots

📖 Joe Brumm’s lessons in transforming personal experiences into world-class content

From the magic of storytelling to the power of team pride, this episode is a must-listen for anyone curious about building authentic and lasting creative work.