131. How to Simplify Your Message So That You Get Hired
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Simplifying Your Message to Get Paying Clients
Ever feel like your content is falling flat? Like you're saying all the "right" things, but no one's biting? The problem might not be what you're saying—but how you're saying it.
In this episode, Vickie Dickson breaks down the biggest mistake coaches and entrepreneurs make in their messaging: overcomplicating it. She shares a real-life example (starring her 4-year-old granddaughter, Sawyer) that perfectly illustrates how clear and specific your content needs to be if you want people to hire you.
🔹 What you'll learn in this episode:
- Why "coach speak" and spiritual jargon are repelling your ideal clients
- How to tell if your content is actually clear (hint: if an 8 year old can't understand it, your audience won't either)
- The one question your content must answer to get people to work with you
- Why making your message simple isn’t dumbing it down—it’s making it powerful
Doors to Content by Design are OPEN! 🎉
Struggling to create content that flows effortlessly and gets you paying clients? Inside Content by Design, we take you from feeling lost about what to say to deeply understanding how to create content that attracts your ideal clients—without the stress, overthinking, or constant second-guessing.
This is an 8-week container (but we usually go longer because I meet you where you're at) where you'll learn how to leverage your Human Design for content that feels natural, fun, and actually converts.
Doors are only open for a week! Join us now: Click here to enroll
https://vickiedickson.com/content-by-design
📩 Have questions? Email me directly—I’d love to chat!
You can always find me on IG as well @vickie.dickson
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