#13: Don't Get Ghosted: Email Campaigns That Candidates Can't Ignore - With Vanessa Raath Throw Out The Playbook: Modern Digital Recruiting podcast

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#13: Don't get Ghosted: Email Campaigns That Candidates Can't Ignore - with Vanessa Raath

5M ago 33:02

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Το περιεχόμενο παρέχεται από το Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rhona Pierce, Rhona Pierce: Recruiting, Employer Branding, and Talent Attraction Expert ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance.

💻 Check out Vanessa’s Courses: https://academy.vanessaraath.com/

📬 Newsletter: https://link.rhonapierce.com/YZEviw
🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC

//TIMESTAMPS:

00:00 INTRODUCTION

05:07 The Three Pillars of Talent Sourcing

09:43 Personalizing Email Outreach Beyond Job Descriptions

13:25 Using Authentic Content to Engage Candidates

17:14 Creative Ways to Stand Out in a Crowded Inbox

21:49 Common Mistakes in Email Outreach

23:06 Leveraging Data and Metrics to Improve Campaign Performance

26:46 Building Genuine Relationships with Potential Candidates

29:01 Advice for Recruiters Starting Email Campaigns

RECOMMENDED NEXT EPISODE
→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan

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🌟 CONNECT WITH VANESSA
💼 LinkedIn: https://www.linkedin.com/in/vanessaraath/

🌐 Website: https://www.vanessaraath.com/

📸 Instagram: https://www.instagram.com/van_raath/

📹 YouTube: https://www.youtube.com/@Van_Raath

🐦 Twitter: https://twitter.com/Van_Raath

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce

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https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

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