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How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)
Manage episode 451251810 series 3380698
Το περιεχόμενο παρέχεται από το Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn.
Laura shares her playbook, giving you practical tips to get going and much more.
- (00:00) - Introduction
- (01:27) - Welcome
- (02:53) - Challenges of Traditional Outbound Sales
- (05:07) - The Shift to Social Selling
- (05:57) - "You're not Gartner"
- (10:40) - How much pipeline? And how do you calculate it?
- (16:57) - Building a Social Selling Playbook
- (20:32) - Getting founder support
- (23:19) - Who to get on the team
- (24:42) - How do we get started
- (26:39) - Figure out the who and the what
- (28:41) - Forget the POV
- (31:54) - And now, book a demo!
- (37:06) - But that deal is mine..
- (41:25) - Laura's secret tricks
- (45:54) - Concluding Thoughts and Final Tips
This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
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