113 | Leveraging Live Streaming With Rob Smith

The Resilient Retail Game Plan

Το περιεχόμενο παρέχεται από το Catherine Erdly. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Catherine Erdly ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 24:13

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To run a truly resilient retail business, amongst many things, you definitely have to be adaptable. From the lockdowns of the COVID-19 pandemic and the knock-on effects of unforeseen global events to the recent rise in costs and impending recession, the last few years have required all of us to be flexible in the face of ever-changing circumstances.

As business owners, we’re subject to an onslaught of competitors, the whims of transitory trends, and ever-evolving technology - if we want to stay relevant and survive in these challenging times we need to embrace change and think creatively.

In today's episode of The Resilient Retail Game Plan, I speak to Rob Smith about the opportunities afforded by one of the major new creative technologies available when it comes to how we conduct retail - live streaming.

In a world that is increasingly ‘mobile-first’, Rob and I discuss the powerful democratising effect of platforms like TikTok, the power of content and creating genuine connections and communities around your brand. We also discuss how embracing “going live” can be cost-effective for both online and brick-and-mortar stores and why it might be one of the best ways to capture that all-important audience data.

139 επεισόδια

#Entrepreneur #Business #Marketing #Catherine Erdly #Product Business