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My Thoughts on Niching Down in the New Year
Manage episode 350353806 series 3037037
Το περιεχόμενο παρέχεται από το Jim Galiano. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jim Galiano ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In today’s episode, I’d like to share some of my own experiences with choosing a niche or “niching down.” I have a bit of a different take on this topic from those you’ve probably heard in the past.
In the early days of the online world (the late 1990s), I started a website development and hosting business. From there, I added online marketing with an emphasis on SEO and Email marketing. Business growth was gradual.
I used what I now call “general messaging” at the time. In other words, I didn’t place a strong emphasis on drilling down my marketing message to hook potential prospects. In hindsight, I can see that I had a natural advantage being among the first generation in the market.
Eventually, my growth plateaued. From there, I carefully weighed my options. The solution I ultimately went with was to – niche down.
What happened next? You’ll get the full story and more in today’s episode!
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