Ways to Increase Average Order Value (AOV) Part 1 -

The Google Ads Podcast

Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business.

Average Order Value (AOV) is one of the important key performance indicators for eCommerce. A high AOV can lead to increased ROAS and improved LTV—all of which means you can spend more and scale more.

In this series, John shares how you can increase your AOV, breaking Google’s algorithm designed to sell your cheapest products only.

In this video, John talks about how you can identify the products sold from clicks since Google doesn’t give you that data. This way, you can understand the factors that affect your AOV so you can easily work on increasing it.

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | Ways to Increase Average Order Value (AOV)

0:37 Google aims to sell whatever sells the fastest, easiest, quickest, and cheapest

1:33 Google is not going to tell you the products sold from clicks

7:07 Do you want to work with the best Google Ads agency on the planet?

7:45 Campaign A may not be performing because its products are being sold on Campaign B

11:47 How to identify where the average order value is the highest

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