420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl

The Foundr Podcast with Nathan Chan

Το περιεχόμενο παρέχεται από το Nathan Chan and Foundr Media. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nathan Chan and Foundr Media ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 57:48

MP3•Αρχική οθόνη επεισοδίου

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber ( Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad.

But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built.

Listen to Nathan and Erin discuss:

How Triangl started on a second date at the beach
When their manufacturer stole their idea
Why businesses undervalue word of mouth
Their “one bikini sale a day” mindset
Connecting with Hailey Bieber, Bella Hadid, and the Kardashians
Dealing with copycats and competitors
How they stayed lean amongst extreme growth
Her mental health challenges in coping with success
Coaching and mentoring women in business
And much more business and personal growth advice…

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