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Ep27 The Future of Marketing For Wineries Is Email Marketing Automation
Manage episode 349984630 series 3291807
Το περιεχόμενο παρέχεται από το The Ecommerce Revolution. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Ecommerce Revolution ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
As a winery owner and operator, you are well aware that direct-to-consumer sales are crucial to the long-term success of your business. The opportunities are vast, from wine club sales to your tasting room to e-commerce sales. Wouldn't you love it if there could be a proven marketing strategy that could be utilized to sustain that growth indefinitely? The future of winery marketing is the use of email marketing automation.
Email marketing automation has the potential to generate 40% or more in revenue which is why it remains one of the most effective marketing techniques. Join us on Monday, December 5th for episode 27 as we speak with Michael Kurson from Klaviyo, the leading e-commerce email marketing platform on how wineries can leverage email marketing automation to skyrocket their direct-to-consumer sales.
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SHOW NOTES
00:00 Intro 08:10 Why email marketing is important for wineries 11:00 How wineries can get started 12:00 why migrating from different platforms is easy 17:00 automation and core flows 20:00 email marketing campaigns types and strategy 21:50 Segmentation 22:10 How important is email design 23:45 Campaign frequency 25:20 Wine compliance 26:20 SMS Marketing Wine compliance 29:00 popup forms and segmentation 29:30 how to capture at the winery/tasting room 31:00 pulling Klaviyo customer data into Facebook 32:15 how much revenue can a winery make with email marketing? 35:30 ROI, Klaviyo cost structure 38:00 Rapid fire questions
RESOURCES - Upcoming Webinar: Email Marketing For Wineries - https://commerce7.com/sku-agency-webinar - Info on SKU's email marketing for wineries service - https://www.skuagency.com/wine - Book A Call With Ramin at SKU Agency - https://calendly.com/skuagency-ramin/... - Klaviyo - https://bit.ly/3VClJyG - Commerce7 - https://commerce7.com/ - Commerce7/Klaviyo Integration App - https://digimatic.com/ - Michael Kurson LinkedIn - https://www.linkedin.com/in/michael-k... - Michael Kurson Email - michael.kurson@klaviyo.com
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Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen!
📅 Book Your Email & SMS Assessment Today! 📅 https://calendly.com/skuagency-ramin/...
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