Ep. 149: How it pays to be a fan w/ Michael Testa from Wunderfan

The Betting Startups Podcast

Ep. 149 features Michael Testa from Wunderfan, with guest host Thomas Coiner. Wunderfan redefines sports loyalty by rewarding fan engagement through an innovative "It Pays to be a Fan" model.

Hear them discuss:

• Wunderfan’s unique slogan "It pays to be a fan", and how that applies to fan loyalty
• Michael's entrepreneurial journey in customer loyalty and in a startup acquisition
• How Michael's co-founders, Blake Patterson and Geran de Klerk, are leveraging their past successes for Wunderfan
• What they learned from the success of building Wunderpar, a golf-focused version of Wunderfan
• Why they've invested so heavily in the scalability of their "Attend-to-Earn" and "Watch-to-Earn" technology
• How they've acquired their first 10,000 users in just four months
• Why Michael is such a fan of product-led growth tactics, and how they're using them with Wunderfan
• How their campus ambassador program has resulted in a cost-per-install of less than $1
• Current efforts to raise a $2.5M seed round to accelerate Wunderfan's expansion

Catch the video version of this episode here.

Learn more 👇

➡️ Wunderfan website

➡️ Michael Testa on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.