How He Did It: Creating a 6-Figure Membership in 6 Months, with Zach Spuckler

The Art of Online Business

I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together.
Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.
One of the things that we’re working on is growing and scaling his membership, and I love the name of it. It’s called, Not Your Average Membership, and he has taken it to a six-figure run rate in about five months.
I asked Zach to come on the show and share how he’s done that. What’s gone into it. How he launched it. Why it is a membership with an actual mission: he’s very clear on who this is for and who it’s not for. How he’s leading with his values in creating this membership, and why it’s always open for enrollment—it’s not an open/close membership like you often hear about.
We also get into the topic of membership churn. His churn rate has been fairly high, so we talk about what he’s doing to reduce it, and how long it’s going to take to see results.
Zach is an open book, and he delivers a lot for you in today’s episode.
In this episode, you’ll learn:

• Benefits of ongoing membership enrollment
• How Zach reached a 6-figure run rate in 6 months
• Tips for increasing membership enrollment
• Ad strategies that work
• How to launch your membership
• Why leading with your values pays off
• How to build relationships with your members
• Straight talk about churn rates

Links & Resources:

• Circle

Rick Mulready's Links:

• Visit Rick's website
• DM Rick on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Kwadwo [QUĀY.jo] Sampany-Kessie's Links:

• Visit Kwadwo's website for Facebook Ads help
• Say hi to Kwadwo on Instagram
• Subscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!

Zach Spuckler’s Links:

• Heart Soul & Hustle’s website
• Heart Soul & Hustle’s membership
• Follow Zach on Facebook
• Zach is on Instagram
• Check out the Not Your Average Online Marketing Podcast

Full show notes are available here

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