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Ep 32: Diversifying Beyond Amazon: Insights and Strategies for Expanding Your Brand from a Retail Expert
Manage episode 360567847 series 3380930
Το περιεχόμενο παρέχεται από το The Amazon Strategist Show. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Amazon Strategist Show ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Join host John Cavendish as he talks with guest Talor Ofer of Retail Empire about how to diversify a brand's sales channels beyond Amazon and into the world of retail.
Ofer discusses how to evaluate brands for retail, the importance of a good catalog and website, and pricing strategies.
He also highlights the varying payment and contract terms of different retailers, and the negotiation process that takes place between suppliers and retailers. Tune in to learn the key steps to expanding your brand's sales channels beyond Amazon.
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