Airbus and The Astronaut
Manage episode 433481118 series 3592294
In mid-1977, a small European airliner company had been in business for about ten years, but had only one aircraft type, that had sold less than thirty units to four airlines, without a single sale in the past 18 months.
Here's the story of how a struggling U.S. airline headed by a former astronaut put together an unconventional deal that strengthened the airline, opened the giant U.S. market to the young airplane maker, and created a pathway for that company - Airbus - to become the world's largest airliner manufacturer.
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