#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility?

Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning.

Today, we're going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer experience. To help me discuss this topic, I'd like to welcome Tom Schmitt, CEO at Radial.
About Tom Schmitt
As Chief Executive Officer, Tom oversees the leadership of Radial North America’s Managing Committee, bringing his strategic vision and operational expertise to our team. Tom joins Radial with over 20 years of executive leadership experience in supply chain logistics.
Most recently, Tom led commercial growth and rigor for Nikola Corporation serving as Chief Commercial Officer. Prior to Nikola, Tom spent 12 years at FedEx and serving as CEO of FedEx Supply Chain; leading Forward Air Corporation as President, Chairman and CEO; leading Canadian parcel and freight corporation Purolator as CEO; and also heading up the global Contract Logistics business as a management board member for DBSchenker. In addition, Tom has served on several Boards of organizations focused on various aspects of the supply chain. Tom holds an MBA as a Baker Scholar from Harvard Business School as well as a Bachelor of Arts in European Business Administration, First Class Honors, from Middlesex University.
Tom Schmitt on LinkedIn: https://www.linkedin.com/in/tschmitt1965/
Resources
Radial: https://www.radial.com
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