Rainmaker

Daily Creative with Todd Henry

In this episode, we discuss why just having a good idea is not enough. Joined by Wes Kao, a brand strategist and co-founder of Maven, we explore why merely having good ideas won't lead to their adoption, and how to effectively communicate and implement those ideas to achieve success. Wes shares her personal story of learning the difference between insights and actionable suggestions early in her career, emphasizing the importance of taking responsibility and advocating for one's ideas.

We delve into the concept of having a "spiky point of view" and its significance in standing out and driving impactful conversations. Wes also explains how translating unique ideas into actionable steps can garner the trust and support of managers and clients alike.

Finally, we highlight the inspiring story of a young musician who maintained his distinct style in the face of initial rejection, ultimately revolutionizing the music industry.

Key Learnings:

1. Creative professionals must articulate the value and process behind their work to gain recognition and trust.

2. There is a critical distinction between merely having insights and making actionable assertions.

3. Advocating for a point of view and backing it up with credible steps can significantly influence stakeholders.

4. Maintaining a "spiky point of view" helps in standing out and initiating meaningful discussions.

5. Staying true to one's unique creative abilities, even in the face of rejection, can pave the way for long-term success and impact.

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