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AI Will Soon Dominate Ad Buying. Will Marketers Trust the Algorithm?
Manage episode 470585066 series 2898994
Artificial-intelligence tools could boost sales and increase efficiency in ad buying and planning. But, there’s less transparency for marketers. WSJ reporter Patrick Coffee tells us how advertisers are grappling with the trade-offs. And, is smarter always better? WSJ reporter Joe Pinsker talks to drivers who wish their cars were a little dumber. Charlotte Gartenberg hosts.
Sign up for the WSJ's free Technology newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
3261 επεισόδια
Manage episode 470585066 series 2898994
Artificial-intelligence tools could boost sales and increase efficiency in ad buying and planning. But, there’s less transparency for marketers. WSJ reporter Patrick Coffee tells us how advertisers are grappling with the trade-offs. And, is smarter always better? WSJ reporter Joe Pinsker talks to drivers who wish their cars were a little dumber. Charlotte Gartenberg hosts.
Sign up for the WSJ's free Technology newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
3261 επεισόδια
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