Brad Parsons CEO & Founder MOVUS

Talking Business with Alan Kohler

MOVUS is a Brisbane company that develops and provides an intelligent device that monitors the condition of industrial equipment. The MOVUS FitMachine is attached to industrial machinery and uses a sensor to monitor the machine’s vibration, temperature and acoustics. It sends an alert, using artificial intelligence, at the first detection of machinery malfunction, saving business owners’ valuable time and money. The hockey puck shaped sensor is called FitMachine, which is described as a 'FitBit' for heavy equipment, mainly found in manufacturing. It simply attaches itself magnetically to machines. FitMachine works by combining AI technology/algorithms to 'teach' itself (machine learning) once it is attached to equipment.

Since its inception in 2015, the company has grown to 25 full-time staff and has moved to a new office in Spring Hill. Along the way, the company has been supported by several government grants and was also a finalist at the 2018 Lord Mayor’s Business Awards. He says: ‘Employees are very much at the heart of everything we do,” says Brad. 'One of the most unexpected benefits of owning a small business in Brisbane is building a top-notch team; Brisbane has become such a vibrant, diverse and multicultural city over the past 20 years.’

He says the biggest challenge is educating the market. Because he says the product is so unique and innovative, we need to educate the industry, prospects and clients. MOVUS has a great board of advisors, comprised of accomplished and experienced professionals with lots of business and industry experience.

His purpose is in "fixing the planet, one sensor at a time". By this, he means to try and keep machines maintained and running for as long as possible, to delay or prevent them from becoming industrial/electrical waste. Thus trying to make a sustainable contribution which also is financially beneficial to businesses because they're not having to replace parts or can avoid costly shut downs in production. He is a big advocate for Made in Australia and believes this also helps to keep local talent in jobs.

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