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Discover What's Brewing in Our Podcast Rebrand! | 5 Signs It May Be Time for Your Brand Makeover (Greats Hits Replay) - #165
Manage episode 399451248 series 2820061
Το περιεχόμενο παρέχεται από το Lori Vajda & Nola Boea, Lori Vajda, and Nola Boea. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lori Vajda & Nola Boea, Lori Vajda, and Nola Boea ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors.
Key Time Stamps
00:00 Podcast Update
00:24 Our Rebranding Journey
01:10 Upcoming Interviews and Content
01:32 The Need for a Business Makeover
02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand
02:37 Understanding Brand Identity
03:18 The Importance of a Sticky Brand
03:48 The Elements of a Complete Brand Identity
04:51 The Difference Between Rebranding and Refreshing
07:22 Five Indicators Your Brand Needs a Makeover
07:36 Examples of Successful Rebrands and Refreshes
18:53 The Risks of Rebranding Too Quickly
21:26 The Financial Implications of Rebranding vs Refreshing
22:19 Conclusion and Call to Action
Resources
Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.
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