Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 2)

Standard Deviations with Dr. Daniel Crosby

Το περιεχόμενο παρέχεται από το Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1y ago 44:28

MP3•Αρχική οθόνη επεισοδίου

Tune in to hear:

- Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand?

- What’s the importance of a hook or conflict within a corporate brand story?

- How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue?

- What are some brands that effectively make their customers the hero of their brand story?

- What role does a “villain” play in a brand’s story and is this usually another business (e.g. competitor) or more ideological in nature?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

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