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58 - Mini-Plan Marketing (Part 2) - In-Season Marketing
Manage episode 404848780 series 3467449
Το περιεχόμενο παρέχεται από το Jeremy Neisser. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeremy Neisser ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan holders, and bounce back offers for single game buyers. He also emphasizes the importance of helping marketing directors level up their skills and investing in their people.
Takeaways
- Designate a staff member to check in with mini plan holders during the year to build relationships and increase renewal rates.
- Create reminders within your email marketing software to remind mini plan holders of their games.
- Send post-game emails to single game buyers to encourage them to attend another game.
- Provide value to mini plan holders through communication and relationships.
The only reason that mini-plan holders renew is that they see value in the experience. And they value it by using their tickets.
How you provide value are two ways communication and relationships.
For single-game buyers, our goal is to turn single-game buyers into multi-game buyers. This gives you the best chance of turning them into a mini-plan holder.
I dig into what you should do with both audiences (current mini-plan holders and single-game buyers) to give yourself the best chance to sell more mini-plans next year.
Chapters
00:00 - Introduction
01:04 - Marketing Mini Plans Before the Season
03:00 - Post-Game Email for Single Game Buyers
05:45 - Renewing Current Mini Plan Holders
08:07 - Providing Value through Communication and Relationships
10:43 - Creating Reminders for Mini Plan Holders
11:28 - Bounce Back Offer for Single Game Buyers
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