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#29 Michael Payne - 1st ever Marketing and Broadcast Rights Director, IOC
Manage episode 302229430 series 2845634
Michael Payne has been referred to in media as the "Father of Olympic Branding". Michael has been at the forefront of the sports marketing industry for over thirty years – having led the global marketing effort for the Olympic Movement for more than two decades. He served as the IOC’s first ever Marketing and Broadcast Rights Director and he has also acted as special advisor to Formula 1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own global strategic advisory group – Payne Sports Media Strategies, serving a diverse group of clients and Boards. Michael has recently gotten back from the Tokyo 2020 Olympic Games which is his 20th Olympic Games. ________________________________________________________
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146 επεισόδια
Manage episode 302229430 series 2845634
Michael Payne has been referred to in media as the "Father of Olympic Branding". Michael has been at the forefront of the sports marketing industry for over thirty years – having led the global marketing effort for the Olympic Movement for more than two decades. He served as the IOC’s first ever Marketing and Broadcast Rights Director and he has also acted as special advisor to Formula 1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own global strategic advisory group – Payne Sports Media Strategies, serving a diverse group of clients and Boards. Michael has recently gotten back from the Tokyo 2020 Olympic Games which is his 20th Olympic Games. ________________________________________________________
Sign up to our Newsletter HERE
_________________________________________________________ SPONSORS
Insport Education
Sign up for their courses HERE The code gives you 10% ANY course offered. Discount code: sportsmanagementpodcast10
ExpressVPN
Sign up for 1 year and get 3 months for free HERE
________________________________________________________
146 επεισόδια
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